Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, and the 28mm generation represents the most refined evolution of that legacy. Introduced as a modern restatement of the original 1957 Lady-Datejust, the 28mm case brought updated proportions, improved movement technology, and a broader palette of precious materials to one of the world's most recognized watch designs. Reference 279381RBRCDJ sits at the luxurious intersection of sport-inspired Oystersteel and the warm blush of Rolex's proprietary Everose gold alloy—a rose gold formula developed in-house to resist fading over decades of wear.

The dial of the 279381RBRCDJ is finished in a deep, sumptuous chocolate that catches the light differently throughout the day, shifting from a rich mocha in shadow to a luminous bronze under direct light. Rolex sets diamonds directly into the dial on this reference, adding a layer of haute horlogerie glamour without sacrificing the clean, date-framed layout that has defined the Datejust since 1945. The date aperture at 3 o'clock with its characteristic Cyclops lens magnification remains the functional centerpiece of the dial.

The bezel on reference 279381RBRCDJ is entirely set with brilliant-cut diamonds, transforming the traditionally utilitarian bezel ring into a halo of light that frames the chocolate dial beautifully. This diamond bezel is one of the most sought-after configurations in the Lady-Datejust lineup, and its combination with the warm chocolate dial creates a color harmony that is both distinctive and seasonally versatile. The case itself measures a wrist-friendly 28mm in diameter, making it ideal for smaller or medium wrists that appreciate a refined, un-bulky silhouette.

Power comes from an automatic movement housed in Rolex's Oyster case, which provides water resistance to 100 meters (330 feet)—a practical reassurance that this jewel-set watch is built to Rolex's exacting functional standards, not merely decorative ones. The movement winds itself through the natural motion of the wrist and delivers the reliability and longevity that have made Rolex movements the industry benchmark. The Jubilee bracelet—one of Rolex's most elegant link configurations, developed specifically for the Datejust at its 1945 debut—completes the watch with a five-piece link design in matching Oystersteel and Everose gold that drapes softly and securely on the wrist.

At Bizak & Co., we specialize in sourcing exceptional pre-owned and unworn luxury timepieces, and the Lady-Datejust 28 in reference 279381RBRCDJ is a perennial favorite among our clients who demand both investment-grade materials and genuine wearability. Whether you are adding a statement piece to a collection or purchasing a milestone gift, this reference delivers on every front. Reach out to our team at bizakandco.com to inquire about this watch, confirm current availability, and arrange a seamless purchase experience.