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Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose…

Reference 279381RBRCDJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

$25,402.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

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Rolex Lady-Datejust 28 28 mm 279381RBRCDJ Steel/Rose Gold/Diamonds Chocolate

Catalogue watch price: $25,402.00 USD

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The Rolex Lady-Datejust 28 ref. 279381RBRCDJ is a 28mm two-tone Oystersteel and Everose gold dress watch featuring a rich chocolate dial set with diamonds and a diamond-set bezel on a classic Jubilee bracelet. Driven by Rolex's automatic movement, this reference brings together refined femininity and technical precision in one iconic package.

Reference 279381RBRCDJ stands out for its rare combination of warm Everose gold tones, a deep chocolate dial, and the brilliance of a fully diamond-set bezel—a combination that elevates everyday elegance to fine-jewellery territory. Contact Bizak & Co. today to purchase this Lady-Datejust 28 or to learn more about availability and pricing.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, and the 28mm generation represents the most refined evolution of that legacy. Introduced as a modern restatement of the original 1957 Lady-Datejust, the 28mm case brought updated proportions, improved movement technology, and a broader palette of precious materials to one of the world's most recognized watch designs. Reference 279381RBRCDJ sits at the luxurious intersection of sport-inspired Oystersteel and the warm blush of Rolex's proprietary Everose gold alloy—a rose gold formula developed in-house to resist fading over decades of wear.

The dial of the 279381RBRCDJ is finished in a deep, sumptuous chocolate that catches the light differently throughout the day, shifting from a rich mocha in shadow to a luminous bronze under direct light. Rolex sets diamonds directly into the dial on this reference, adding a layer of haute horlogerie glamour without sacrificing the clean, date-framed layout that has defined the Datejust since 1945. The date aperture at 3 o'clock with its characteristic Cyclops lens magnification remains the functional centerpiece of the dial.

The bezel on reference 279381RBRCDJ is entirely set with brilliant-cut diamonds, transforming the traditionally utilitarian bezel ring into a halo of light that frames the chocolate dial beautifully. This diamond bezel is one of the most sought-after configurations in the Lady-Datejust lineup, and its combination with the warm chocolate dial creates a color harmony that is both distinctive and seasonally versatile. The case itself measures a wrist-friendly 28mm in diameter, making it ideal for smaller or medium wrists that appreciate a refined, un-bulky silhouette.

Power comes from an automatic movement housed in Rolex's Oyster case, which provides water resistance to 100 meters (330 feet)—a practical reassurance that this jewel-set watch is built to Rolex's exacting functional standards, not merely decorative ones. The movement winds itself through the natural motion of the wrist and delivers the reliability and longevity that have made Rolex movements the industry benchmark. The Jubilee bracelet—one of Rolex's most elegant link configurations, developed specifically for the Datejust at its 1945 debut—completes the watch with a five-piece link design in matching Oystersteel and Everose gold that drapes softly and securely on the wrist.

At Bizak & Co., we specialize in sourcing exceptional pre-owned and unworn luxury timepieces, and the Lady-Datejust 28 in reference 279381RBRCDJ is a perennial favorite among our clients who demand both investment-grade materials and genuine wearability. Whether you are adding a statement piece to a collection or purchasing a milestone gift, this reference delivers on every front. Reach out to our team at bizakandco.com to inquire about this watch, confirm current availability, and arrange a seamless purchase experience.

Technical Details
Reference
279381RBRCDJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Chocolate with diamonds
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279381RBRCDJ special?
Reference 279381RBRCDJ combines three premium elements that are rarely found together at this price tier: a warm Everose gold and Oystersteel two-tone case, a deep chocolate diamond-set dial, and a fully diamond-set bezel. This combination gives the watch both jewellery-level presence and the everyday durability Rolex is famous for.

2. What movement powers the Lady-Datejust 28 279381RBRCDJ?
The 279381RBRCDJ is driven by a Rolex automatic movement that self-winds via the natural motion of the wrist. Rolex automatic movements are produced entirely in-house and are recognized for exceptional precision, reliability, and longevity across decades of ownership.

3. What is the case size of the Rolex Lady-Datejust 28?
The Lady-Datejust 28 measures 28mm in diameter, making it one of the most refined and wrist-appropriate sizes in the Datejust family. It suits smaller to medium wrists perfectly and wears with elegant restraint rather than an oversized fashion-watch aesthetic.

4. Is the Lady-Datejust 28 279381RBRCDJ suitable for everyday wear?
Yes—despite its diamond-set bezel and precious materials, this reference is built on Rolex's Oyster case with 100 meters (330 feet) of water resistance, meaning it is fully capable of withstanding the rigors of daily life. The Jubilee bracelet also provides secure, comfortable all-day wear.

5. What are the dial and material details of reference 279381RBRCDJ?
The dial is finished in a rich chocolate color and set with diamonds, pairing beautifully with the Everose gold and Oystersteel case construction. The bezel is fully diamond-set, and the five-piece Jubilee bracelet is crafted in matching Oystersteel and Everose gold.

6. Is the Rolex Lady-Datejust 28 279381RBRCDJ a good buy, and how can I purchase it from Bizak & Co.?
The diamond-bezel, chocolate-dial configuration of the Lady-Datejust 28 consistently holds strong secondary-market demand due to its rare material combination and timeless design pedigree. Visit bizakandco.com or contact our team directly to confirm availability, ask questions, and complete your purchase with confidence.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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