Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

The Rolex Lady-Datejust 31 has long been the defining expression of feminine elegance in the Rolex collection, tracing its lineage back to the original Datejust — the world's first self-winding waterproof chronometer wristwatch to display the date in a window on the dial. The Lady-Datejust refined that legacy into a 31mm case purpose-built for the female wrist, balancing technical achievement with unmistakable luxury. Reference 278381RBRWRJ represents one of the most glamorous expressions of this lineage, fusing Oystersteel and 18k Everose gold into a cohesive two-tone aesthetic that has become a hallmark of aspirational watchmaking.

At 31mm, the Oyster case of the Lady-Datejust 31 is precisely engineered to sit with poise on the wrist without overwhelming it. The Oystersteel and 18k Everose gold construction is not merely a cosmetic pairing — the two materials are selected for their complementary durability and warmth of tone, ensuring the watch ages gracefully with daily wear. Rolex notes a water resistance of 100 metres (330 feet), underscoring that this is a true instrument watch as much as it is a jewel.

The dial of reference 278381RBRWRJ is finished in white and set with Roman numerals, a detail that immediately elevates the watch into classic territory. Roman numerals on a Rolex dial have always carried an air of timeless formality, evoking the grand clocks of European heritage watchmaking while remaining impeccably legible. The white background maximises contrast, allowing the hour markers and hands to be read at a glance, which is a subtle but important point of quality that serious collectors appreciate.

The bezel of this reference is set with diamonds, adding a continuous ring of brilliance that frames the dial and catches light from every angle. Diamond-set bezels on the Lady-Datejust are one of the most coveted configurations in the entire Rolex catalog, and the craftsmanship required to set each stone uniformly speaks to the level of attention that goes into every component. Completing the bracelet is Rolex's celebrated Jubilee design — a five-piece link construction first introduced in 1945 — which drapes with exceptional suppleness and contributes to the overall sense of refinement that defines this reference.

Powered by an automatic movement, the Lady-Datejust 31 requires no manual winding during normal wear, making reference 278381RBRWRJ as practical as it is beautiful. The self-winding mechanism winds efficiently through the motion of the wearer's wrist, reflecting Rolex's philosophy that a luxury watch should serve its owner effortlessly day after day. This combination of automatic reliability, water resistance, and precious materials makes the watch equally at home at a formal gala or a sun-drenched afternoon.

Bizak & Co. is proud to offer this Rolex Lady-Datejust 31 reference 278381RBRWRJ for sale online, providing discerning buyers access to one of the watch world's most enduring icons. Please note that Bizak & Co. is not an authorized Rolex dealer, and all trademarks remain the property of Rolex SA. We invite you to contact our team directly with any questions, or to explore our broader selection of luxury watches available to buy online with confidence.