Skip to product information
Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose…

Reference 278381RBRWRJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

$20,180 $21,699
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Lady-Datejust 31 31 mm 278381RBRWRJ Steel/Rose Gold/Diamonds White

Catalogue watch price: $20,180

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Watch shipping is paid with the final balance: $100 for U.S. overnight delivery or $500 internationally. Applicable taxes and import charges are additional.

After payment, our team starts the tailored search and contacts you to confirm the specific watch and final invoice. A deposit does not guarantee a unit, the listed price or a delivery date.

Need installments? Check eligibility before paying a deposit.

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Lady-Datejust 31 reference 278381RBRWRJ is a 31mm two-tone timepiece combining Oystersteel and 18k Everose gold, finished with a luminous white Roman dial and an elegant diamond-set bezel. Completing the look is Rolex's iconic Jubilee bracelet, lending this reference its refined, jewelry-quality character.

Reference 278381RBRWRJ stands out for its rare combination of sporty Rolex engineering and high-jewelry aesthetics, making it one of the most sought-after Lady-Datejust configurations available. Contact Bizak & Co. to inquire about this stunning piece or browse our full collection of pre-owned Rolex watches for sale online.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Lady-Datejust 31 has long been the defining expression of feminine elegance in the Rolex collection, tracing its lineage back to the original Datejust — the world's first self-winding waterproof chronometer wristwatch to display the date in a window on the dial. The Lady-Datejust refined that legacy into a 31mm case purpose-built for the female wrist, balancing technical achievement with unmistakable luxury. Reference 278381RBRWRJ represents one of the most glamorous expressions of this lineage, fusing Oystersteel and 18k Everose gold into a cohesive two-tone aesthetic that has become a hallmark of aspirational watchmaking.

At 31mm, the Oyster case of the Lady-Datejust 31 is precisely engineered to sit with poise on the wrist without overwhelming it. The Oystersteel and 18k Everose gold construction is not merely a cosmetic pairing — the two materials are selected for their complementary durability and warmth of tone, ensuring the watch ages gracefully with daily wear. Rolex notes a water resistance of 100 metres (330 feet), underscoring that this is a true instrument watch as much as it is a jewel.

The dial of reference 278381RBRWRJ is finished in white and set with Roman numerals, a detail that immediately elevates the watch into classic territory. Roman numerals on a Rolex dial have always carried an air of timeless formality, evoking the grand clocks of European heritage watchmaking while remaining impeccably legible. The white background maximises contrast, allowing the hour markers and hands to be read at a glance, which is a subtle but important point of quality that serious collectors appreciate.

The bezel of this reference is set with diamonds, adding a continuous ring of brilliance that frames the dial and catches light from every angle. Diamond-set bezels on the Lady-Datejust are one of the most coveted configurations in the entire Rolex catalog, and the craftsmanship required to set each stone uniformly speaks to the level of attention that goes into every component. Completing the bracelet is Rolex's celebrated Jubilee design — a five-piece link construction first introduced in 1945 — which drapes with exceptional suppleness and contributes to the overall sense of refinement that defines this reference.

Powered by an automatic movement, the Lady-Datejust 31 requires no manual winding during normal wear, making reference 278381RBRWRJ as practical as it is beautiful. The self-winding mechanism winds efficiently through the motion of the wearer's wrist, reflecting Rolex's philosophy that a luxury watch should serve its owner effortlessly day after day. This combination of automatic reliability, water resistance, and precious materials makes the watch equally at home at a formal gala or a sun-drenched afternoon.

Bizak & Co. is proud to offer this Rolex Lady-Datejust 31 reference 278381RBRWRJ for sale online, providing discerning buyers access to one of the watch world's most enduring icons. Please note that Bizak & Co. is not an authorized Rolex dealer, and all trademarks remain the property of Rolex SA. We invite you to contact our team directly with any questions, or to explore our broader selection of luxury watches available to buy online with confidence.

Technical Details
Reference
278381RBRWRJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
White Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278381RBRWRJ special?
Reference 278381RBRWRJ pairs Oystersteel and 18k Everose gold with a diamond-set bezel and a white Roman dial, making it one of the most jewel-like expressions of the Lady-Datejust line. The addition of the classic Jubilee bracelet gives it a seamless blend of sporting Rolex heritage and high-jewelry luxury that few watches can match.

2. What movement powers the Lady-Datejust 31 278381RBRWRJ?
This reference is equipped with an automatic movement, meaning it self-winds through the natural motion of the wearer's wrist. Rolex's self-winding technology is a hallmark of the Datejust family and ensures reliable, low-maintenance timekeeping for everyday wear.

3. What is the case size of the Lady-Datejust 31?
The Lady-Datejust 31 features a 31mm Oyster case, a size purposefully designed for the female wrist. It offers a presence that is noticeable and elegant without being oversized, and it sits comfortably for all-day wear.

4. Is the Rolex Lady-Datejust 31 278381RBRWRJ suitable for everyday wear?
Yes — despite its diamond-set bezel and luxurious two-tone construction, this Lady-Datejust is rated to 100 metres (330 feet) of water resistance and is built to Rolex's rigorous Oyster standards for durability. It transitions effortlessly from casual daytime settings to formal evening occasions.

5. What dial and materials does reference 278381RBRWRJ feature?
The dial is finished in white with Roman numeral hour markers, offering exceptional legibility and a classically formal aesthetic. The case combines Oystersteel and 18k Everose gold, and the bezel is set with diamonds, while the Jubilee bracelet integrates Oystersteel and Everose gold links for a cohesive look.

6. How can I buy the Rolex Lady-Datejust 31 278381RBRWRJ from Bizak & Co.?
You can inquire about this reference directly through Bizak & Co. at bizakandco.com, where our team is available to assist with pricing, availability, and any questions you may have. Please note that Bizak & Co. is not an authorized Rolex dealer, and all Rolex trademarks belong to Rolex SA.

Authenticated by Bizak & Co.

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Five-year warranty, separate from any manufacturer warranty.

Five-Year Warranty

Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...

Customer Reviews

Read our reviews on Trustpilot

  • Great family business

    Great family business. They went out of their way to make my purchase go smoothly, they definitely earned my watch business!

    Paul

    Read on Trustpilot ↗
  • Good seller

    Good seller. Honest family

    Mateusz

    Read on Trustpilot ↗
  • Honest family company

    Honest family company. I’ve done business many times!

    Mollie

    Read on Trustpilot ↗
  • Trusted Seller

    Trusted Seller, Definitely recommend for all watches purchase!

    Trustpilot reviewer

    Read on Trustpilot ↗
  • Trusted and honest seller

    Trusted and honest seller. Deal with confidence.

    Jean Dib

    Read on Trustpilot ↗