Rolex Datejust 31 31 mm 278274GRJ Steel/White Gold Dark Grey

The Rolex Datejust is arguably the most iconic dress watch ever made, a collection that has defined horological elegance since its introduction in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock. Across decades and generations, the Datejust has remained in continuous production, evolving in proportion, materials, and finishing while preserving the design vocabulary that made it a cultural touchstone. The 31mm configuration sits between the classic 28mm ladies' size and the full-size 36mm and 41mm references, making it one of the most versatile and widely chosen expressions of the line — equally at home on smaller and medium wrists seeking a statement that is confident without being loud.

The reference 278274GRJ tells a precise story in its alphanumeric code. The 278274 base reference places this watch firmly in the current generation of the Datejust 31, while the GRJ suffix specifies the dark grey dial option paired with the Jubilee bracelet configuration. The case is constructed in Rolex's proprietary Oystersteel — a 904L stainless steel alloy selected for its exceptional resistance to corrosion and its ability to take an exceptionally high-polish finish — combined with 18k white gold at the bezel and crown, creating a two-tone aesthetic that is cooler and more contemporary than the classic yellow Rolesor combination.

The 18k white gold fluted bezel is one of the most storied design elements in watchmaking. Originally conceived as a functional device to assist in screwing the case back and bezel together, the fluted bezel evolved into a pure decorative signature of the Datejust, its faceted grooves catching light from every angle and immediately communicating luxury. In white gold, the fluting takes on a silvery brilliance that harmonizes beautifully with the dark grey dial, creating a high-contrast interplay that shifts dramatically under different lighting conditions — architectural and graphic in daylight, warm and luminous in candlelight.

Powering the 278274GRJ is an automatic movement, the hallmark of Rolex engineering, ensuring the watch winds itself through the natural motion of the wearer's wrist via a bidirectional Perpetual rotor. Rolex's manufacture movements are celebrated for their precision, durability, and COSC-exceeding timekeeping standards. The watch carries a water resistance of 100 meters (330 feet) courtesy of the Oyster case architecture — the screw-down Twinlock crown, the screwed case back, and the crystal sealed into the case create a hermetic environment that makes this watch genuinely capable of accompanying an active lifestyle while still being impeccably suited to formal occasions.

The Jubilee bracelet, exclusive to the Datejust since 1945, rounds out the specification with its characteristic five-piece link construction that delivers an almost fabric-like suppleness on the wrist. It is one of the most comfortable and recognizable bracelets in horology, and its finely finished center links paired with brushed outer links echo the dial-and-bezel contrast in miniature. This reference is offered by Bizak and Co. as brand-new and certified authentic, representing a rare opportunity to acquire a current-production Rolex at a trusted specialist dealer. Whether you are seeking to buy the Rolex Datejust 31 278274GRJ online or would prefer a personal consultation, Bizak and Co. invites you to reach out — our team is ready to guide you through the acquisition of this exceptional timepiece.