Rolex Datejust 31 31 mm 278274SSJ Steel/White Gold Silver

The Rolex Datejust is the archetypal classic watch — introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial, it remains one of the most recognised and coveted timepieces in the world. Over decades of continuous refinement, the Datejust has grown into a family of sizes, and the 31mm Datejust occupies a distinguished mid-size position that suits a wide range of wearers who appreciate a watch that is neither too assertive nor too understated. Reference 278274SSJ represents the modern generation of this lineage, delivered here in brand-new, certified authentic condition.

The case of the 278274SSJ measures 31mm in diameter and is constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish brilliance — combined with 18k white gold. The white gold is immediately apparent in the crown jewel of the design: the fluted bezel, a motif first introduced by Rolex in the 1950s that has since become one of watchmaking's most iconic decorative elements. The interplay between the steely cool tones of Oystersteel and the warmer, brighter gleam of white gold gives this reference a dual-material elegance that single-material watches simply cannot replicate.

The silver dial provides a luminous, versatile canvas that catches the light beautifully under both natural daylight and indoor illumination. Silver dials have long been a signature Datejust choice for buyers who want legibility, timelessness, and a dial that complements both formal attire and smart-casual dress with equal ease. Rolex's meticulous dial craftsmanship ensures that every detail — from the applied hour markers to the cyclops lens magnifying the date aperture at 3 o'clock — is executed to the highest standard.

The watch is presented on a Jubilee bracelet, a five-piece link design that Rolex developed specifically for the Datejust at its debut in 1945. The Jubilee bracelet is celebrated for its supple, comfortable drape on the wrist and its intrinsically dressy character, making it the natural pairing for a watch of this elegance. The Oysterlock clasp ensures secure fastening, and Rolex's Easylink comfort extension system — standard on modern Jubilee bracelets — allows the wearer to fine-tune the fit effortlessly. An automatic movement powers the watch, delivering the hallmark reliability and precision synonymous with the Rolex name, and the case is rated to 100 metres (330 feet) of water resistance.

For buyers considering a Rolex Datejust 31 for sale, the 278274SSJ is a particularly compelling proposition: it combines the prestige of two materials, the heritage of the fluted bezel and Jubilee bracelet, and the practicality of a mid-size 31mm case into a single, cohesive package that retains its appeal across generations. Whether you are buying your first Rolex or adding to an established collection, this reference rewards close attention. Bizak & Co. offers this watch in brand-new, certified authentic condition. Reach out through bizakandco.com to buy this Rolex Datejust 31 online, ask questions, or arrange a consultation with our team.