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Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue

Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue Rolex Datejust 31 31 mm 278289RBRBLURP White…

Reference 278289RBRBLURP

Full watch configuration

Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue

$47,151.00 $50,700.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue

Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue

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Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue

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The Rolex Datejust 31 reference 278289RBRBLURP is a 31mm 18k white gold luxury watch featuring a bright blue Roman dial, a diamond-set bezel, and the iconic President bracelet. This reference sits at the pinnacle of Rolex's mid-size Datejust family, combining precious materials with timeless Rolex elegance.

What sets the 278289RBRBLURP apart is the striking combination of the luminous bright blue Roman numeral dial against white gold and the brilliance of the diamond bezel, making it equally at home as a statement dress watch or an elevated everyday timepiece. Contact Bizak & Co. today to purchase this Rolex Datejust 31 or to learn more about availability.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust 31 reference 278289RBRBLURP represents one of the most refined expressions in the entire Rolex catalog—a mid-size 31mm watch crafted entirely in 18k white gold and adorned with a diamond-set bezel, a vivid bright blue Roman numeral dial, and the prestigious President bracelet. This is the watch for the discerning buyer who wants the full majesty of Rolex's precious-metal craftsmanship in an elegantly proportioned 31mm case.

The Datejust is the watch that defined the modern dress timepiece. Introduced in 1945 as the first self-winding waterproof wristwatch to display the date in a window on the dial, the Datejust has been continuously refined over eight decades into the iconic silhouette it is today. The 31mm sizing sits between Rolex's 28mm and 36mm Datejust references, offering exceptional versatility and wrist presence across a wide range of wrist sizes without compromising on legibility or luxury.

The bright blue Roman numeral dial of the 278289RBRBLURP is one of Rolex's most captivating dial options—the deep, vivid blue is finished to exacting standards and rendered with crisp Roman hour markers that evoke timeless classical elegance. The diamond-set bezel frames the dial in brilliant-cut stones, catching light from every angle and elevating the watch from a precision instrument to a piece of fine jewelry. Every detail speaks to Rolex's uncompromising standards in gem selection and setting quality.

The President bracelet—officially known as the Rolex Oyster Bracelet in President configuration—is among the most recognized and prestigious bracelets in horology, characterized by its three semi-circular links and concealed clasp. Crafted here in 18k white gold to match the case, the bracelet drapes beautifully on the wrist and completes the cohesive, all-precious-metal aesthetic of this reference. The Datejust 31 is powered by an automatic movement, ensuring reliable self-winding performance for everyday wear without ever needing to wind the watch manually.

Buying the Rolex Datejust 31 278289RBRBLURP from Bizak & Co. means working with a knowledgeable luxury watch dealer dedicated to sourcing exceptional references and providing a transparent, trustworthy purchasing experience. Whether you are adding a crown jewel to your collection or purchasing a meaningful gift, Bizak & Co. is here to guide you every step of the way. Reach out today to inquire about this reference—watches of this caliber do not remain available for long.

Technical Details
Reference
278289RBRBLURP
Model
Datejust 31
Movement
Automatic
Case material
White Gold
Bracelet material
White Gold
Dial
Bright blue Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 ref. 278289RBRBLURP special?
The 278289RBRBLURP combines three of Rolex's most prestigious offerings in one watch: an 18k white gold case and bracelet, a brilliant diamond-set bezel, and a striking bright blue Roman numeral dial. The result is a cohesive, all-precious-metal dress watch that stands out even within the Datejust family for its sheer richness of materials.

2. What movement powers the Rolex Datejust 31 278289RBRBLURP?
This Datejust 31 is powered by an automatic movement, meaning it winds itself through the natural motion of the wearer's wrist. Rolex automatic movements are renowned for their precision, durability, and long-term reliability.

3. What is the case size of the Rolex Datejust 31 278289RBRBLURP?
The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust tier. This size is highly versatile, offering excellent wrist presence on a wide range of wrist sizes while maintaining the elegance expected of a precious-metal Datejust.

4. Is the Rolex Datejust 31 278289RBRBLURP suitable for everyday wear?
Yes—the Datejust 31 is built to Rolex's exacting Oyster standards and is water resistant to 100 meters (330 feet), making it robust enough for daily wear. Its timeless design transitions effortlessly from casual to formal settings, and the President bracelet is designed for lasting comfort on the wrist.

5. What are the dial and material details of the 278289RBRBLURP?
The dial is a bright blue with Roman numeral hour markers, offering a bold yet classic aesthetic. The case, dial surround, and President bracelet are all crafted in 18k white gold, while the bezel is set with brilliant-cut diamonds for maximum brilliance and luxury.

6. Is the Rolex Datejust 31 278289RBRBLURP a good buy, and how can I purchase it from Bizak & Co.?
The Datejust 31 in white gold with a diamond bezel and President bracelet is one of Rolex's most enduringly desirable references, combining collectible precious materials with the brand's legendary reliability. To purchase or inquire about the 278289RBRBLURP, contact Bizak & Co. directly through bizakandco.com—our team is ready to assist you.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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