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Reference 278289RBRBLURP
Rolex Datejust 31 31 mm 278289RBRBLURP White Gold Blue
By Rolex
Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.
Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.
The Rolex Datejust 31 reference 278289RBRBLURP is a 31mm 18k white gold luxury watch featuring a bright blue Roman dial, a diamond-set bezel, and the iconic President bracelet. This reference sits at the pinnacle of Rolex's mid-size Datejust family, combining precious materials with timeless Rolex elegance.
What sets the 278289RBRBLURP apart is the striking combination of the luminous bright blue Roman numeral dial against white gold and the brilliance of the diamond bezel, making it equally at home as a statement dress watch or an elevated everyday timepiece. Contact Bizak & Co. today to purchase this Rolex Datejust 31 or to learn more about availability.
Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.
Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.
Every watch is authenticated before delivery.
You're buying from genuine people, 30 years in business.
Every watch is checked by us before shipping.
Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.
If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.
Because trust isn’t built in a transaction—it’s built over time.
Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.
U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.