Rolex Datejust Lady 31 31 mm 278240WHTD Steel/White Gold/Diamonds White

Rolex Datejust Lady 31 31 mm 278240WHTD Steel/White Gold/Diamonds White Rolex Datejust Lady 31 31 mm 278240WHTD…

Name: Rolex Datejust Lady 31 31 mm 278240WHTD Steel/White Gold/Diamonds White
Brand: Rolex
SKU: 278240WHTD
Price: 11066.0 USD

Reference 278240WHTD

Full watch configuration

Rolex Datejust Lady 31 31 mm 278240WHTD Steel/White Gold/Diamonds White

$11,066.00 ~~$11,899.00~~

By Rolex

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The Rolex Datejust 31 reference 278240WHTD is a 31 mm Oystersteel and 18k white gold watch featuring a white dial, a custom diamond-set bezel, and the classic five-link Jubilee bracelet. Powered by an automatic movement, it blends Rolex's legendary precision with brilliant diamond embellishment across the bezel.

This reference stands out as one of the most sought-after midsize Datejust configurations, offering the sparkle of diamonds without sacrificing everyday wearability. Contact Bizak & Co. today to learn more or to buy this Rolex Datejust 31 278240WHTD online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust 31 reference 278240WHTD is a refined expression of one of watchmaking's most enduring designs. Introduced in 1945, the Datejust was the first self-winding wristwatch to display the date in a magnified window at 3 o'clock, a feature that remains its defining signature. The 31 mm case size occupies a versatile midsize position that sits elegantly on a wide range of wrists, appealing to those who appreciate understated presence alongside unmistakable luxury.

Constructed in Oystersteel — Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish luster — this 278240WHTD is further elevated with 18k white gold accents that lend a cooler, brighter tone to the case and crown. The combination of steel and white gold is a hallmark of the Lady-Datejust aesthetic, marrying durability with precious-metal refinement in a way that reads as both sporty and dressy depending on the occasion.

The white dial is clean and luminous, providing high legibility against the brilliance of the surrounding diamond bezel. The custom diamond-set bezel replaces the standard fluted or smooth bezel with individually set stones that catch the light from every angle, transforming the watch into a piece of fine jewelry without diminishing its functionality. This configuration is particularly popular among buyers seeking a Rolex that transitions effortlessly from day to evening wear.

Driving the watch is Rolex's automatic movement, a self-winding mechanical caliber that keeps accurate time through the natural motion of the wearer's wrist. Rolex automatic movements are celebrated throughout the industry for their precision, reliability, and longevity — hallmarks that have been refined over decades of continuous development. The Datejust 31 is rated to 100 meters (330 feet) of water resistance, making it genuinely resilient for everyday life.

The five-link Jubilee bracelet, designed by Rolex expressly for the original Datejust, completes the package with its characteristic supple drape and elegant profile. Its narrow center links flanked by broader outer links give it a distinctive look that pairs perfectly with the 31 mm case, ensuring the watch sits securely and comfortably. At Bizak & Co., we present the Rolex Datejust 31 278240WHTD as an exceptional opportunity to own an iconic diamond-set timepiece. Browse our inventory at bizakandco.com or reach out directly — our team is ready to guide you through every detail of your purchase.

Reference: 278240WHTD
Model: Datejust 31
Movement: Automatic
Case material: Two-Tone
Bracelet material: Two-Tone
Dial: White
Case size: 31mm

1. What makes the Rolex Datejust 31 reference 278240WHTD special?
The 278240WHTD combines Oystersteel and 18k white gold construction with a custom diamond-set bezel and a white dial on the versatile 31 mm Datejust platform. This configuration delivers genuine fine-jewelry appeal while retaining all of Rolex's standards for precision and durability. It is one of the most desirable midsize Datejust references for buyers who want diamonds without compromising wearability.

2. What movement powers the Rolex Datejust 31 278240WHTD?
The watch is powered by a Rolex automatic self-winding movement that winds itself through the natural motion of the wearer's wrist. Rolex automatic calibers are renowned industry-wide for their accuracy, longevity, and robust construction. No manual winding is required under regular wearing conditions.

3. What is the case size of the Rolex Datejust 31?
The Datejust 31 measures 31 mm in diameter, placing it in a midsize category that suits a broad range of wrist sizes. It is larger than the classic 28 mm Lady-Datejust yet more delicate than the 36 mm or 41 mm Datejust references. This size is a popular choice for both women and those who prefer a refined, understated case proportion.

4. Is the Rolex Datejust 31 278240WHTD suitable for everyday wear?
Yes — built to Rolex's Oyster standards with 100 meters (330 feet) of water resistance, this watch is engineered for daily use. The Oystersteel case and secure Jubilee bracelet make it resilient enough for an active lifestyle, while the diamond bezel and white dial ensure it dresses up effortlessly for formal occasions. Its combination of toughness and elegance is precisely why the Datejust 31 remains perennially popular.

5. What are the dial and bezel details of the 278240WHTD?
The dial is white, offering a clean and bright backdrop that maximizes legibility and complements the cool tones of the white gold and diamond accents. The bezel is custom diamond-set, featuring individually placed stones that circle the entire case edge and add significant brilliance. Together the white dial and diamond bezel create a cohesive, jewel-like aesthetic distinctive to this reference.

6. How can I buy the Rolex Datejust 31 278240WHTD from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com or contact our team for personalized assistance. Bizak & Co. is a luxury watch dealer dedicated to helping buyers find the right timepiece with confidence. Reach out via our website to inquire about availability, pricing, and any additional details about this Rolex Datejust 31.

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