Rolex Lady-Datejust 28 28 mm 279171PDO Steel/Rose Gold Aubergine Rolex Lady-Datejust 28 28 mm 279171PDO Steel/Rose…

The Rolex Lady-Datejust is the definitive luxury dress watch for women, a lineage that traces its roots to 1957 when Rolex introduced the first Lady-Datejust as a scaled companion to the legendary Datejust. Over the decades the collection has remained Rolex's clearest statement that precision engineering and feminine elegance are entirely compatible. The 28mm case size, introduced with the current generation, strikes the precise balance between classic discretion and modern presence, sitting comfortably on a wide range of wrist sizes without ever feeling overwhelming.

Reference 279171PDO occupies a particularly coveted place within the Lady-Datejust 28 family by combining two distinct sources of visual drama. The case and Oyster bracelet are crafted in Rolex's Oystersteel, the brand's proprietary 904L stainless steel alloy renowned for its exceptional corrosion resistance and mirror-bright polishability. Against this cool, silvery foundation, the crown shoulders, bezel, and crown are rendered in 18k Everose gold, Rolex's exclusive rose-gold alloy formulated to resist fading over decades of wear. The result is a two-tone composition that feels both timeless and fashion-forward.

The dial is where reference 279171PDO truly distinguishes itself. The aubergine color — a deep, moody purple with warm red undertones — is among the most photogenic and collectible hues Rolex has offered in the Lady-Datejust line. Diamond hour markers catch the light against this rich background, adding brilliance without excess. The fluted bezel in 18k Everose gold frames the dial with the architectural precision that has defined the Datejust silhouette since the 1940s, its angled facets scattering light in the signature Rolex manner.

Powering the watch is an automatic movement, meaning the rotor harvests energy from the natural motion of the wearer's wrist and eliminates the need for manual winding in daily use. Rolex's Lady-Datejust movements are assembled and certified in-house to exacting tolerances, and the case provides water resistance to 100 meters (330 feet), making this far more than a purely ceremonial timepiece — it is a genuine daily companion built to Rolex's Oyster case standards.

For collectors and first-time buyers alike, the 279171PDO represents a compelling entry point into the two-tone Lady-Datejust segment. The aubergine dial is produced in limited quantities relative to more common configurations, which sustains strong demand on the secondary market. Bizak and Co. specializes in sourcing and presenting pre-owned and unworn luxury watches with full transparency, and our team is here to answer every question about this reference — from provenance and condition details to sizing and delivery. Browse our inventory at bizakandco.com or reach out directly to discuss acquiring this exceptional Rolex Lady-Datejust 28 for sale today.