Rolex Lady-Datejust 28 28 mm 279175ADP Rose Gold Aubergine

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, introduced in 1957 as the first self-winding waterproof watch sized specifically for women. Over the decades it has evolved in dimensions, materials, and dial options while preserving the core design language that made it a symbol of refined achievement. The 28mm case size, introduced with the modern Lady-Datejust 28 generation, strikes an ideal balance between the delicacy expected of a ladies' watch and the legibility demanded of an everyday timepiece. Reference 279175ADP represents the fullest expression of this lineage, executed entirely in 18k Everose gold—Rolex's proprietary rose gold alloy engineered for lasting color stability.

The case of the 279175ADP is crafted in 18k Everose gold and measures 28mm in diameter, a proportion that sits elegantly on a range of wrist sizes without sacrificing presence. The Oyster case construction gives the watch its characteristic 100-meter water resistance, sealing the movement against dust and moisture while maintaining the sleek profile that defines the Datejust silhouette. Every surface is finished to Rolex's exacting standards, alternating polished and satin-brushed planes that catch light from multiple angles.

The dial is the true centerpiece of this reference. The aubergine—a deep, wine-purple hue named for the eggplant—is one of the most dramatic and covetable dial colors Rolex produces, shifting in tone as light conditions change. Diamond hour markers set into the dial add a layer of brilliance that transforms each glance at the time into a small luxury. The combination of this particular dial color with rose gold and diamonds is rare and deliberate, creating a chromatic harmony that feels simultaneously bold and deeply feminine.

The rose gold fluted bezel is one of Rolex's most recognizable design elements, introduced on the Datejust in 1946 and retained ever since as a mark of the model's prestige. On the 279175ADP the bezel is rendered in 18k Everose gold, its 44 meticulously machined flutes serving both an aesthetic and a structural function—originally designed to prevent the bezel from being unscrewed, today a hallmark of the Datejust identity. Complementing the bezel is the President bracelet, itself a storied creation introduced in 1956 and reserved exclusively for Rolex's Day-Date and Lady-Datejust in precious metal. The three-piece semi-circular links of the President bracelet confer a sculptural, jewel-like appearance on the wrist and are among the most imitated designs in watchmaking.

Powering the 279175ADP is a Rolex-manufactured automatic movement, serviced and certified to the brand's stringent internal standards, delivering the reliable date display at 3 o'clock that has made the Datejust a daily companion for generations of wearers. Rolex movements in this family are COSC-certified chronometers before being further tested and rated to Rolex's own Superlative Chronometer designation, ensuring accuracy that exceeds standard industry requirements.

Bizak & Co. is an independent luxury watch dealer with deep expertise in Rolex timepieces, and the Lady-Datejust 279175ADP is among the finest references we are proud to offer. Whether you are adding to a serious collection or searching for a singular gift of lasting value, this reference—rare in its aubergine dial, sumptuous in its all-rose-gold execution, and iconic in its President bracelet—represents an exceptional acquisition. Reach out to our team at bizakandco.com to learn more, confirm current availability, or to buy this watch online with confidence.