Rolex Lady-Datejust 28 28 mm 279178SDJ Yellow Gold Silver

The Rolex Lady-Datejust is the definitive ladies' luxury watch — a timepiece that has graced the wrists of women around the world since Rolex introduced the Datejust family in 1945, making it the first self-winding wristwatch to display the date in a window on the dial. The 28mm case size, formalized as the Lady-Datejust 28 with reference numbers in the 279xxx series, delivers a proportionally refined silhouette that is neither too delicate nor too bold, making it the preferred choice of women who want an heirloom-quality watch that wears as comfortably as it looks stunning.

Reference 279178SDJ is constructed entirely in 18k yellow gold, a metal that has defined Rolex's most prestigious dress references across every era. The warm, rich tone of yellow gold gives this 28mm case an immediate sense of occasion, while the polished and brushed finishing on the Oyster case flanks ensures the watch catches light from every angle. At 28mm, the case occupies an ideal position on the wrist — present enough to be noticed, refined enough never to overpower.

The silver diamond dial is the centerpiece of the 279178SDJ. Rolex sets diamonds with exacting precision, and the resulting dial has a brilliance and depth that a printed or sunburst finish alone cannot replicate. The fluted yellow gold bezel, one of the most iconic design elements in the entire Rolex catalog, frames the dial with a reeded, mirror-polished border that has symbolized Rolex's watchmaking heritage for decades and simultaneously functions as a hallmark of the yellow gold models.

The five-link Jubilee bracelet, which Rolex developed specifically for the original Datejust in 1945, completes this reference with characteristic elegance. Its alternating polished and brushed links echo the finishing on the case and sit supple and fluid on the wrist. Together, the fluted bezel, yellow gold case, diamond dial, and Jubilee bracelet create one of the most cohesive and desirable configurations available in the Lady-Datejust lineup. An automatic movement powers the watch, delivering the reliability and accuracy that Rolex calibers are renowned for worldwide, while a 100-meter water resistance rating ensures the watch handles daily life without hesitation.

Buying a Rolex Lady-Datejust 28 reference 279178SDJ from Bizak & Co. means acquiring a piece from a dealer committed to authenticity, transparency, and client service. Bizak & Co. specializes in luxury pre-owned and gray-market Rolex timepieces and invites you to browse our curated inventory, ask questions, and buy with confidence. Whether you are searching for a gift, an investment piece, or a personal treat, the 279178SDJ represents one of the finest expressions of what a lady's luxury watch can be — and Bizak & Co. is here to help you acquire it.