Rolex Datejust 279174

The Rolex Lady-Datejust 28 reference 279174 is the Oyster steel and white gold configuration of Rolex's iconic 28 mm ladies' dress watch, featuring the distinctive Rolesor combination of Oystersteel and 18k white gold across the case, bezel, and bracelet. This reference encompasses a wide spectrum of dial colors and bracelet-bezel combinations, including silver, pink, grey, and white dials, paired with a variety of diamond-set or smooth bezels to suit every style preference. As one of the most sought-after ladies' Rolex references for sale in the pre-owned market, the 279174 delivers the timeless Datejust silhouette in a wrist-friendly 28 mm case that wears elegantly on a range of wrist sizes. Bizak and Co. carries authenticated Rolex Lady-Datejust 279174 examples across multiple dial and bezel configurations, each verified and ready to ship.

Skip to results list
23 items
Sort Most relevant
Column grid
Column grid

Filter

Sort Most relevant

About the Rolex Lady-Datejust 28 Reference 279174

The Lady-Datejust has been the definitive Rolex dress watch for women since its introduction in 1957, making it the first self-winding waterproof watch created specifically for women. Reference 279174 sits within the current 28 mm Lady-Datejust generation and is distinguished by its two-tone Rolesor construction, which pairs the corrosion-resistant Oystersteel case and center links with 18k white gold on the bezel and outer bracelet links. The 28 mm Oyster case houses Rolex's in-house movement and offers the signature Cyclops lens magnifying the date window at 3 o'clock, a hallmark of every Datejust across all generations. The result is a watch that balances mechanical credibility with refined, feminine elegance, making the 279174 a perennial favorite among collectors and first-time luxury watch buyers alike.

What to Look For

Within reference 279174, the suffix letters in each sub-reference code indicate the specific dial color, bezel type, and bracelet style, so buyers should pay close attention to the full reference string when shopping: for example, pink-dial variants carry a P in the suffix while silver-dial examples carry an S, and the final letter denotes the bracelet configuration such as Jubilee or Oyster. Value within this reference is influenced primarily by dial material and bezel set, with diamond-set bezels and more rare dial colors commanding a premium over smooth-bezel, single-color dial configurations in the pre-owned market.

Frequently Asked Questions

What is the Rolex Lady-Datejust 279174?

The Rolex Lady-Datejust 279174 is a 28 mm ladies' Rolex in the two-tone Rolesor configuration, combining Oystersteel and 18k white gold. It is offered across multiple dial colors including silver, pink, grey, and white, and is part of the current Lady-Datejust generation sold in authorized Rolex boutiques worldwide.

What is the difference between the various 279174 sub-references like 279174PSO and 279174SSJ?

The alphanumeric suffix after 279174 encodes the dial color, bezel style, and bracelet type, allowing buyers to identify the exact configuration at a glance. For instance, P in the suffix indicates a pink dial and S indicates a silver dial, while the final letter distinguishes between bracelet styles such as Jubilee and Oyster.

Is the Rolex Lady-Datejust 279174 a good investment?

The Lady-Datejust 28 in the two-tone 279174 reference holds broad appeal due to Rolex's brand strength, versatile sizing, and the enduring popularity of the Datejust line, all of which support stable resale value. Diamond-set bezel variants and rarer dial colors have historically attracted stronger demand in the secondary market, making dial and bezel selection an important consideration for buyers focused on long-term value.

Browse also: Rolex collection.

Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.