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Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink

Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White…

Reference 279174PRJ

Full watch configuration

Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink

$9,299.00 $9,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink

Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink

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Rolex Lady-Datejust 28 28 mm 279174PRJ Steel/White Gold Pink

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The Rolex Lady-Datejust 28 reference 279174PRJ is a 28mm automatic dress watch crafted in Oystersteel and 18k white gold, featuring a pink Roman dial, an 18k white gold fluted bezel, and a classic Jubilee bracelet. This combination of feminine elegance and Rolex precision makes the 279174PRJ one of the most sought-after references in the Lady-Datejust family.

The pink Roman dial paired with the white gold fluted bezel gives this reference a distinctive, refined character that transitions effortlessly from daytime to evening wear. Contact Bizak & Co. today to inquire about purchasing this Rolex Lady-Datejust 28 279174PRJ or browse our full collection of luxury timepieces online.

Compare it across every Lady-Datejust 28 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 28, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, and the Lady-Datejust 28 in reference 279174PRJ represents the line at its most refined. Introduced as the natural evolution of the original Lady-Datejust, the 28mm case size strikes a precise balance between presence and elegance on the wrist, making it the definitive choice for those who appreciate understated luxury without sacrificing legibility or character.

The case of the 279174PRJ is constructed from a harmonious combination of Oystersteel and 18k white gold, two materials that Rolex has long paired to create a look that is simultaneously sporty and dressy. Oystersteel, Rolex's proprietary steel alloy, is renowned for its exceptional resistance to corrosion and its ability to take a high polish, while the white gold elements add a cool luminosity that elevates the overall aesthetic of the watch.

At the heart of the dial is a pink Roman numeral chapter ring, a detail that lends the 279174PRJ a classically feminine sensibility. Roman numerals have appeared on the Datejust since the earliest references, and their use here connects this modern reference to decades of horological tradition. The pink dial itself is a perennial favorite among Lady-Datejust collectors, offering warmth and vibrancy while remaining thoroughly versatile across any wardrobe or occasion.

The 18k white gold fluted bezel is one of the most architecturally distinctive elements of this reference. The fluted bezel traces its origins to the very first Datejust of 1945 and originally served a functional purpose as a tool to help tighten the case, though it has since become one of the most recognizable aesthetic signatures in luxury watchmaking. Its crisp, parallel grooves catch the light dynamically, creating constant visual interest as the watch moves on the wrist. Paired with the five-link Jubilee bracelet — itself a Rolex invention dating to 1945 — the overall presentation is one of graceful sophistication.

Powering the Lady-Datejust 28 279174PRJ is an automatic movement, delivering the self-winding convenience and reliability that Rolex movements are globally celebrated for. The watch also offers water resistance, making it a practical daily companion as well as a treasured dress piece. The combination of technical robustness and exquisite finishing is precisely what has kept the Lady-Datejust at the pinnacle of the luxury watch market for generations.

At Bizak & Co., we take pride in offering meticulously vetted luxury timepieces to discerning collectors and first-time buyers alike. The Rolex Lady-Datejust 28 reference 279174PRJ is a compelling acquisition whether you are building a collection or seeking a single definitive watch to wear for a lifetime. We invite you to contact us directly to learn more about this reference, discuss availability, or explore our broader selection of fine watches available for sale online at bizakandco.com.

Technical Details
Reference
279174PRJ
Model
Lady-Datejust 28
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Pink Roman dial
Case size
28mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Lady-Datejust 28 ref. 279174PRJ special?
The 279174PRJ stands out through its rare and elegant combination of Oystersteel and 18k white gold case construction, a pink Roman dial, and an 18k white gold fluted bezel — a trio of details that places it among the most visually distinctive references in the Lady-Datejust lineup. The addition of the classic Jubilee bracelet completes a look that is unmistakably Rolex yet thoroughly individual.

2. What movement powers the Rolex Lady-Datejust 28 279174PRJ?
The Lady-Datejust 28 reference 279174PRJ is powered by an automatic self-winding movement, consistent with Rolex's commitment to precision and low-maintenance reliability. Rolex automatic movements are celebrated for their accuracy and longevity, making this watch as practical as it is beautiful.

3. What is the case size of the Rolex Lady-Datejust 279174PRJ?
The reference 279174PRJ features a 28mm Oyster case, the defining size of the Lady-Datejust 28 collection. This diameter is ideally proportioned for a range of wrist sizes, offering a refined presence without overwhelming the wrist.

4. Is the Rolex Lady-Datejust 28 279174PRJ suitable for everyday wear?
Yes, the Lady-Datejust 28 279174PRJ is designed for both everyday elegance and special occasions. It offers water resistance and is built to Rolex's exacting standards of durability, meaning it can accompany you comfortably through daily life while always looking impeccably dressed.

5. What is the dial and bezel like on the 279174PRJ?
The dial is pink with Roman numeral hour markers, giving the watch a warm, classic femininity that pairs beautifully with the cool brilliance of the 18k white gold fluted bezel. The fluted bezel is one of the most iconic design elements in the Datejust family, with origins tracing back to the very first Datejust introduced in 1945.

6. How can I buy the Rolex Lady-Datejust 28 279174PRJ from Bizak & Co.?
You can inquire about purchasing the Rolex Lady-Datejust 28 ref. 279174PRJ directly through bizakandco.com or by contacting our team. Bizak & Co. is an independent luxury watch dealer — not an authorized Rolex dealer — offering a curated selection of premium timepieces for sale online to buyers across the United States.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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