On Sunday, October 18, 2026, Tom Brady showed a Rolex Land-Dweller 40 ref. 127336 in platinum with an ice-blue honeycomb dial. He posted it on Instagram Stories before calling the Chicago Bears at the Atlanta Falcons for FOX. Sports Illustrated (SI) also reported a platinum Patek Philippe 5070P-001 chronograph on his wrist the week before, and on October 4 he posted a gem-set Rolex Cosmograph Daytona on his Instagram Story. He sold a 1969 Rolex Daytona John Player Special and a unique Audemars Piguet Royal Oak at Sotheby's in December 2024, and a dealer roundup credits him with Patek Philippe Nautilus and Aquanaut and several Rolex GMT-Master II and Day-Date references. Below are the specifications, rough values and how firmly each sighting is confirmed. Bizak & Co. is a sourcing desk, not an authorised Rolex or Patek Philippe retailer, and every watch we offer is sourced to order.
Last reviewed on October 30, 2026 by Filip Biczak. Sources: Sports Illustrated, October 19, 2026, New York Post, October 4, 2026, Rolex, Land-Dweller 40 ref. 127336, aBlogtoWatch, Land-Dweller launch report, Fratello, Patek Philippe 5070P, Phillips, 5070P-001 lot notes and Boss Hunting, Sotheby's results. Wrist sightings are identified from photographs, so watches Brady has not posted himself are marked as reported.
Which watches did SI report Tom Brady wearing in October 2026?
In its October 19, 2026 report, SI put three watches on Brady's wrist that month. Two of them come from his own Instagram Stories: the Land-Dweller on October 18 and the gem-set Daytona on October 4. The Patek comes from a third-party Instagram post.
| When | Watch | Reference | How it is known | Rough value |
|---|---|---|---|---|
| Sunday, October 18, 2026 | Rolex Land-Dweller 40, platinum, ice-blue honeycomb dial | 127336 | Brady's own Instagram Story; reference identified by SI | Mid-to-high five figures at Rolex list price |
| The week before | Patek Philippe chronograph, platinum, blue dial | 5070P-001 | Reported by SI from a third-party Instagram post, not from Brady | Low six figures pre-owned |
| Sunday, October 4, 2026 | Rolex Cosmograph Daytona set with orange gemstones | Not identified | Brady's own Instagram Story before the Rams at Eagles game in Philadelphia (New York Post); SI named it Orange Sapphire | Low-to-mid six figures at retail, per SI |
SI says that since joining FOX, Brady has made a Sunday habit of showing fans the watch he picked for that week's broadcast, so later Sundays may add to this list.
What is the Rolex Land-Dweller 127336?
The 127336 is the 40 mm platinum Land-Dweller with a fluted bezel, from the collection Rolex introduced in 2025. Rolex's own page lists the fluted bezel, an ice-blue dial with a honeycomb motif and a flat Jubilee bracelet with five-piece solid links. Inside is calibre 7135, which aBlogtoWatch's launch report says uses Rolex's Dynapulse escapement at 5 Hz. Rolex quotes about 66 hours of power reserve, water resistance to 100 m and Superlative Chronometer certification.
At Rolex's list price it sits in the mid-to-high five figures, a band that rests on the US launch price in aBlogtoWatch's 2025 launch report and the higher list figure SI quoted in October 2026. It reflects list prices, not pre-owned asks. SI also noted it was not the most expensive watch Brady had worn to work that season. Our Rolex Land-Dweller 40 ref. 127336 in platinum page sets out the reference, and the Rolex Land-Dweller references collection shows the range we can source. Any price shown on those listings is a dated example, not a quote.
What is the Patek Philippe 5070P Brady was reported wearing?
The 5070P-001 is a platinum chronograph with a blue sunburst dial in a 42 x 11.6 mm case. According to Fratello, it runs the hand-wound, column-wheel calibre CH 27-70, based on the Lemania 2310, at 18,000 vibrations per hour with about 58 hours of power reserve. The platinum version arrived in 2008 as the farewell 5070, and about 500 platinum pieces are thought to have been made. Fratello says the last 5070s were made in 2009, while Phillips says platinum production ran until 2010.
This sighting is less firm: SI placed it the week before October 18 and presented it as reported, not confirmed. SI's source for it is a third-party Instagram post, not a post by Brady.
SI valued the 5070P in the low six figures on the secondary market in October 2026. Fratello found Chrono24 asking prices in a similar band, quoted in euros, in January 2022, and puts the 2008 list price in the high five figures. Our Patek Philippe 5070P-001 platinum chronograph page covers the reference, and the Patek Philippe watches collection shows the wider range we can source.
How do the Land-Dweller 127336 and Patek 5070P compare?
Both are platinum watches with blue dials, but they suit different owners.
| Attribute | Rolex Land-Dweller 40 ref. 127336 | Patek Philippe 5070P-001 |
|---|---|---|
| Case | 40 mm platinum, fluted bezel | 42 x 11.6 mm platinum |
| Dial | Ice-blue, honeycomb motif | Blue sunburst |
| Movement | Calibre 7135 with Dynapulse escapement | Calibre CH 27-70, hand-wound column-wheel chronograph |
| Frequency | 5 Hz (36,000 vph) | 18,000 vph (2.5 Hz) |
| Power reserve | About 66 hours | About 58 hours |
| Production | Introduced in 2025 | Platinum introduced 2008, discontinued about 2009 to 2010; about 500 thought to have been made |
| Rough value | Mid-to-high five figures at list | Low six figures pre-owned |
Choose the Land-Dweller for a current-generation Rolex to wear daily, on a bracelet and with 100 m of water resistance. Choose the 5070P for a discontinued hand-wound chronograph from a small platinum run, where condition, originality and service history matter as much as the reference.
What do we know about the gem-set Rolex Daytona?
Brady posted this watch himself, on his Instagram Story before calling the Rams at the Eagles in Philadelphia on Sunday, October 4, 2026, and the New York Post said it does not appear in Rolex's standard catalogue. SI later described it as a gem-set Rolex Cosmograph Daytona it called Orange Sapphire, set with orange gemstones. SI gave no reference number, metal or dial, so the exact model can't be identified from its report. SI's retail figure, in the low-to-mid six figures, cannot be checked against the market without a reference. Our Rolex Cosmograph Daytona collection shows the references we can source; none is confirmed as Brady's watch.
Which Tom Brady watches were sold at Sotheby's?
In December 2024, Sotheby's New York sold The GOAT Collection: Watches & Treasures from Tom Brady. According to Sotheby's results as reported by Boss Hunting, his 1969 Rolex Daytona John Player Special ref. 6241 sold for seven figures, the unique Audemars Piguet Royal Oak he wore at his Netflix roast sold for high six figures, and the watches in the sale reached a mid-seven-figure total. Neither piece belongs to his collection any longer.
What other watches are linked to Tom Brady?
IWC Schaffhausen named Brady a global brand ambassador on June 25, 2019, according to IWC's press release. Separately, a September 2024 roundup by a US pre-owned watch dealer attributes these references to him, without dates:
- Patek Philippe Aquanaut 5968G-010 chronograph and Patek Philippe Nautilus 5711/1A
- Rolex GMT-Master II 126710GRNR and 126755SARU
- Rolex Day-Date 228206, 228396TBR and 128238
- Rolex Daytona 126529LN
The list comes from a dealer and gives no dates, so treat it as attribution, not proof of what he owns.
What should you check before buying either watch?
- Reference and papers. Match the reference and serial on the watch to the warranty card, and ask for photographs of both. A platinum Land-Dweller 40 with a fluted bezel, like Brady's, should show reference 127336 (the diamond-set platinum version is 127386TBR) and come with its complete flat Jubilee bracelet and original clasp.
- Chronograph action (5070P). Start, stop and reset should feel crisp, and the hands should return cleanly to zero.
- Service history (5070P). The 5070 was discontinued around 2009 to 2010, so ask who serviced the watch and when.
- Authentication. Our authenticity page sets out how we verify a unit before it ships.
Related reading: Lewis Hamilton's watch collection and Patek Philippe 5170 chronograph.
Quick answers
What watch did Tom Brady wear on October 18, 2026?
A Rolex Land-Dweller 40 ref. 127336 in platinum with an ice-blue honeycomb dial. He posted it on Instagram Stories before calling the Bears at the Falcons for FOX, and Sports Illustrated identified the reference.
Did Tom Brady wear a Patek Philippe 5070P?
Sports Illustrated reported a platinum 5070P-001 chronograph on his wrist the week before October 18, 2026, based on a third-party Instagram post it linked. SI presented it as reported, not confirmed by Brady.
How much is Tom Brady's Rolex Land-Dweller worth?
At Rolex's list price, the platinum 127336 sits in the mid-to-high five figures, based on aBlogtoWatch's 2025 launch report and Sports Illustrated's October 2026 figure.
What Rolex does Tom Brady wear?
The Land-Dweller 127336 is the Rolex he posted on October 18, 2026. He also posted a gem-set Cosmograph Daytona on his Instagram Story on October 4, 2026, and a 2024 dealer roundup credits him with GMT-Master II, Day-Date and Daytona references.
Does Tom Brady still own the John Player Special Daytona?
No. His 1969 Rolex Daytona John Player Special ref. 6241 sold at Sotheby's New York in December 2024, along with the unique Audemars Piguet Royal Oak from his Netflix roast.
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