About the Rolex Lady-Datejust 31 Ref. 278243
The Lady-Datejust has been a cornerstone of Rolex's women's collection for decades, evolving from the original Datejust introduced in 1945 into a refined line sized specifically for the female wrist. Reference 278243 sits within the modern Lady-Datejust 31 generation, combining Rolex's Oystersteel with 18-karat yellow gold in the two-tone Rolesor configuration that has been beloved since the 1940s. The fluted bezel on the 278243 is crafted in yellow gold and is one of the most recognizable design elements in watchmaking, while the Oyster bracelet or jubilee bracelet options further differentiate individual executions within this reference. Across its many dial variants—green, grey, silver, champagne, and black mother-of-pearl—the 278243 consistently delivers Rolex's hallmark precision and durability in a sophisticated, feminine package.
What to Look For
Within reference 278243, dial color and hour-marker configuration are the primary differentiators: buyers can choose between clean sunray-brushed dials such as silver, grey, green, and champagne, or the more elaborate black mother-of-pearl, with some variants featuring diamond-set indices denoted by the 'DVi' suffix in the model code. The letter suffixes—'J' for jubilee bracelet and 'O' for Oyster bracelet—also drive meaningful differences in wrist presence and resale value, making it important to confirm the bracelet style when comparing listings. Green dial examples like the 278243OGRDVIJ and 278243OGRDVIO have attracted strong collector interest in recent years, which can be reflected in market premiums relative to more traditional champagne or silver-dial counterparts.
Frequently Asked Questions
What is the Rolex reference 278243?
Reference 278243 is the Rolex Lady-Datejust 31 in Rolesor, combining Oystersteel and 18-karat yellow gold with a fluted yellow-gold bezel. It is a 31 mm watch available in a wide range of dials including green, grey, silver, champagne, and black mother-of-pearl, offered on either an Oyster or jubilee bracelet.
What is the difference between the 278243 variants with 'J' and 'O' suffixes?
The suffix 'J' in a 278243 model code indicates the watch is fitted on a jubilee bracelet, known for its five-piece link construction and dressy feel, while 'O' denotes the three-link Oyster bracelet, which offers a sportier and more robust aesthetic. Both bracelet options are integrated into the Oyster case and secured with the Rolex Crownclasp.
Is the Rolex Lady-Datejust 31 ref. 278243 a good investment?
The Lady-Datejust 31 in Rolesor has historically held its value well due to Rolex's consistent demand, limited authorized-dealer availability, and the enduring appeal of the yellow-gold Rolesor combination. Dial variations such as green and black mother-of-pearl have shown particular strength in the secondary market, making the 278243 a compelling choice for both wear and long-term value retention.
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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
