Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

The Rolex Lady-Datejust 31 is one of the most enduring expressions of Swiss luxury watchmaking, and reference 278243DGDO represents the model at its most refined. Introduced as the evolution of the original 1957 Lady-Datejust, the 31mm case size occupies a sweet spot between the 28mm Lady-Datejust and the full-size 36mm Datejust, offering a versatile proportion that suits a wide range of wrist sizes without sacrificing dial legibility or presence.

The case and bracelet of this reference are crafted in Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and lasting polish—complemented by 18k yellow gold on the bezel, crown, and bracelet center links. This classic two-tone combination, often called Rolesor by Rolex, has been a hallmark of the Datejust family for decades and lends the watch an unmistakable warmth that pure steel models cannot replicate. The yellow gold domed bezel frames the dial with a soft, architectural curve that is distinctly Datejust in character.

The grey dial of the 278243DGDO is a study in restrained luxury. Grey is among the most versatile and contemporary dial colors in the Datejust lineup, offering cooler, more modern tonality than champagne or silver while remaining far more wearable across different light conditions than darker dials. The exact finishing details—whether textured, set with diamonds, or otherwise appointed—should be confirmed with Bizak & Co. at time of purchase to ensure this specific variant meets your expectations, as the reference suffix DGDO may indicate specific dial embellishments.

Powering the watch is Rolex's automatic movement, providing the self-winding convenience and accuracy that generations of Datejust owners have relied upon. The Oyster case provides 100 metres (330 feet) of water resistance, sealed by Rolex's screw-down Twinlock crown, making the Lady-Datejust 31 a genuinely practical daily companion as well as a jewel-quality dress watch. The Oyster bracelet—featuring Rolex's signature three-link construction in matching Oystersteel and yellow gold—completes the watch with an integrated, sculpted look and a secure fold-over Crownclasp.

At Bizak & Co., this Rolex Lady-Datejust 31 reference 278243DGDO is offered as certified authentic and brand new, sourced through trusted supply channels and inspected prior to sale. Whether you are buying your first Rolex, adding a two-tone dress watch to an existing collection, or searching for an exceptional gift, this reference delivers one of the finest value propositions in the current Datejust range. Browse the full selection at bizakandco.com or reach out to our team directly to purchase this watch online or arrange a consultation.