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Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow…

Reference 278243DGDO

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

$14,879.00 $15,999.00
Requested condition
Brand New
Requested accessories
Not Specified

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

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Rolex Lady-Datejust 31 31 mm 278243DGDO Steel/Yellow Gold Grey

Catalogue watch price: $14,879.00 USD

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The Rolex Lady-Datejust 31 reference 278243DGDO is a brand-new 31mm two-tone luxury watch combining Oystersteel and 18k yellow gold with a sophisticated grey dial and a classic yellow gold domed bezel. Presented on Rolex's iconic Oyster bracelet, this reference pairs timeless elegance with the dependability of an automatic movement and 100-metre water resistance.

Reference 278243DGDO stands out for its harmonious two-tone construction and understated grey dial, making it equally at home in boardrooms and celebrations. Contact Bizak & Co. today to buy this certified authentic Rolex Lady-Datejust 31 online or inquire about availability.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust 31 is one of the most enduring expressions of Swiss luxury watchmaking, and reference 278243DGDO represents the model at its most refined. Introduced as the evolution of the original 1957 Lady-Datejust, the 31mm case size occupies a sweet spot between the 28mm Lady-Datejust and the full-size 36mm Datejust, offering a versatile proportion that suits a wide range of wrist sizes without sacrificing dial legibility or presence.

The case and bracelet of this reference are crafted in Rolex's proprietary Oystersteel—a 904L stainless steel alloy prized for its exceptional corrosion resistance and lasting polish—complemented by 18k yellow gold on the bezel, crown, and bracelet center links. This classic two-tone combination, often called Rolesor by Rolex, has been a hallmark of the Datejust family for decades and lends the watch an unmistakable warmth that pure steel models cannot replicate. The yellow gold domed bezel frames the dial with a soft, architectural curve that is distinctly Datejust in character.

The grey dial of the 278243DGDO is a study in restrained luxury. Grey is among the most versatile and contemporary dial colors in the Datejust lineup, offering cooler, more modern tonality than champagne or silver while remaining far more wearable across different light conditions than darker dials. The exact finishing details—whether textured, set with diamonds, or otherwise appointed—should be confirmed with Bizak & Co. at time of purchase to ensure this specific variant meets your expectations, as the reference suffix DGDO may indicate specific dial embellishments.

Powering the watch is Rolex's automatic movement, providing the self-winding convenience and accuracy that generations of Datejust owners have relied upon. The Oyster case provides 100 metres (330 feet) of water resistance, sealed by Rolex's screw-down Twinlock crown, making the Lady-Datejust 31 a genuinely practical daily companion as well as a jewel-quality dress watch. The Oyster bracelet—featuring Rolex's signature three-link construction in matching Oystersteel and yellow gold—completes the watch with an integrated, sculpted look and a secure fold-over Crownclasp.

At Bizak & Co., this Rolex Lady-Datejust 31 reference 278243DGDO is offered as certified authentic and brand new, sourced through trusted supply channels and inspected prior to sale. Whether you are buying your first Rolex, adding a two-tone dress watch to an existing collection, or searching for an exceptional gift, this reference delivers one of the finest value propositions in the current Datejust range. Browse the full selection at bizakandco.com or reach out to our team directly to purchase this watch online or arrange a consultation.

Technical Details
Reference
278243DGDO
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Grey
Case size
31mm
Requested condition
Brand New
Requested accessories
Not Specified
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278243DGDO special?
Reference 278243DGDO pairs the timeless 31mm Datejust silhouette with a two-tone Oystersteel and 18k yellow gold construction, a grey dial, and a classic yellow gold domed bezel—a combination that balances sportiness and elegance. The Rolesor two-tone aesthetic has been synonymous with the Datejust family for decades and gives this reference broad appeal as both a daily wear and a dress watch.

2. What movement powers the Rolex Lady-Datejust 31 278243DGDO?
This watch is fitted with a Rolex automatic movement, meaning it winds itself via the natural motion of the wearer's wrist. Rolex automatic calibers are certified Swiss chronometers known for their precision, durability, and long service intervals, making them ideal for everyday wear.

3. What is the case size of the Lady-Datejust 31?
The case measures 31mm in diameter, placing it between the 28mm Lady-Datejust and the 36mm full-size Datejust. This mid-size proportion is popular with wearers who want a watch with a notable wrist presence without the scale of a larger sports or men's watch.

4. Is the Rolex Lady-Datejust 31 suitable for everyday wear?
Yes—the Lady-Datejust 31 is designed for daily use, featuring a robust Oyster case with 100 metres (330 feet) of water resistance and a screw-down crown. The Oystersteel and yellow gold construction is highly resistant to corrosion and everyday wear, and the Oyster bracelet is built to last decades with proper service.

5. What are the case material and dial color of reference 278243DGDO?
The case, caseback, and bracelet are constructed from Rolex's Oystersteel (904L stainless steel) with 18k yellow gold applied to the bezel, crown, and bracelet center links. The dial is grey, offering a contemporary, versatile tone that pairs well with the warm yellow gold accents.

6. How can I buy the Rolex Lady-Datejust 31 278243DGDO from Bizak & Co.?
You can purchase this certified authentic, brand-new Rolex Lady-Datejust 31 directly through bizakandco.com or by contacting the Bizak & Co. team for a personalized consultation. Bizak & Co. is not an authorized Rolex dealer but offers rigorously verified authentic timepieces; please reach out with any questions about provenance, condition, or payment options before completing your purchase.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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