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Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver

Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow…

Reference 278243SRDVIJ

Full watch configuration

Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver

$12,648.00 $13,600.00
Requested condition
Brand New
Requested accessories
Not Specified

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver

Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver

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Rolex Lady-Datejust 31 31 mm 278243SRDVIJ Steel/Yellow Gold Silver

Catalogue watch price: $12,648.00 USD

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The Rolex Lady-Datejust 31 reference 278243SRDVIJ is a brand-new 31mm two-tone timepiece combining Oystersteel and 18k yellow gold with a silver dial and a classic yellow gold domed bezel. Presented on Rolex's iconic Jubilee bracelet, this reference exemplifies the refined, enduring elegance that has defined the Lady-Datejust collection for decades.

Reference 278243SRDVIJ stands out for its harmonious two-tone construction, polished domed gold bezel, and timeless silver dial — a combination that transitions seamlessly from boardroom to evening wear. Contact Bizak & Co. today to purchase this certified authentic Lady-Datejust 31 or to learn more about availability and pricing.

Compare it across every Lady-Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust 31 is one of the most storied watches in fine watchmaking — a direct descendant of the original Datejust introduced in 1945, which was the first self-winding wristwatch to display the date in a window on the dial. The Lady-Datejust line refined that legacy into a 31mm case proportion that sits beautifully on a wide range of wrist sizes, offering the same horological prestige in a more elegant, feminine-leaning silhouette. Reference 278243SRDVIJ represents the modern iteration of this icon, blending Rolex's signature craftsmanship with timeless two-tone aesthetics.

The case of reference 278243SRDVIJ measures 31mm in diameter and is crafted from a combination of Oystersteel — Rolex's proprietary 904L stainless steel alloy celebrated for its exceptional corrosion resistance and brilliant polish — and 18k yellow gold. This pairing gives the watch its warm, luxurious character without the full weight or price of a solid gold piece. The Oyster case construction, a Rolex hallmark, provides a water resistance of 100 meters (330 feet), making this watch a genuinely practical daily companion as well as a statement of style.

The silver dial is a study in understated sophistication. Clean, luminous, and versatile, a silver dial has historically been one of the most requested configurations in the Lady-Datejust family, pairing effortlessly with the yellow gold domed bezel that frames the dial with a gentle, classic arch. The domed bezel profile is one of Rolex's oldest and most refined designs, evoking the early Datejust references and lending this modern piece an air of heritage and continuity.

The watch is presented on Rolex's celebrated Jubilee bracelet, a five-piece link bracelet originally created in 1945 specifically for the Datejust. The Jubilee is widely regarded as one of the most comfortable and elegant metal bracelets ever designed, with its supple, flowing articulation and alternating polished and satin-finished links complementing the two-tone case and bezel beautifully. Powering the watch is a Rolex automatic movement, providing the reliable, self-winding performance that collectors and enthusiasts have trusted for generations.

For buyers searching for a Lady-Datejust 31 for sale, reference 278243SRDVIJ is among the most wearable and investment-worthy configurations available. Its two-tone Oystersteel and yellow gold construction occupies a sweet spot between accessibility and luxury, and the silver dial ensures it never goes out of style. Whether you are adding a first Rolex to your collection or seeking a refined everyday watch, this reference delivers on every dimension.

At Bizak & Co., this Lady-Datejust 31 is offered as certified authentic and brand new, complete with box and papers, giving you complete confidence in your purchase. Bizak & Co. is a trusted source for luxury watches online, and our team is ready to assist you with any questions about this reference, shipping, or how to buy online securely. Reach out today to make this extraordinary timepiece yours.

Technical Details
Reference
278243SRDVIJ
Model
Lady-Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver
Case size
31mm
Requested condition
Brand New
Requested accessories
Not Specified
FAQ

1. What makes the Rolex Lady-Datejust 31 reference 278243SRDVIJ special?
Reference 278243SRDVIJ combines Oystersteel and 18k yellow gold in a 31mm Oyster case, pairing a classic silver dial with a yellow gold domed bezel and the iconic Jubilee bracelet. This two-tone configuration is one of the most enduringly popular in the Lady-Datejust lineup, offering a balance of everyday versatility and undeniable luxury. It is offered here brand new and certified authentic with box and papers.

2. What movement powers the Rolex Lady-Datejust 31 278243SRDVIJ?
This Lady-Datejust 31 is powered by a Rolex automatic movement, providing reliable self-winding performance characteristic of the brand. Rolex automatic movements are renowned for their precision, durability, and low-maintenance operation. Specific caliber details can be confirmed upon request.

3. What is the case size of the Lady-Datejust 31?
As the name indicates, this watch features a 31mm case diameter, placing it in Rolex's mid-size category that suits a wide range of wrist sizes elegantly. The Oyster case is constructed from Oystersteel and 18k yellow gold and offers 100 meters (330 feet) of water resistance. It is a versatile size that reads as both refined and modern on the wrist.

4. Is the Rolex Lady-Datejust 31 good for everyday wear?
Yes — the Lady-Datejust 31 is designed as a dress watch that is equally at home in daily wear thanks to its robust Oyster case construction and 100-meter water resistance. The Jubilee bracelet is exceptionally comfortable for all-day wear, and the Oystersteel component of the case resists scratches and corrosion admirably. It is an ideal choice for someone seeking a single watch that transitions effortlessly across all occasions.

5. What is the dial and bezel like on reference 278243SRDVIJ?
The dial is silver, a timeless and highly versatile choice that complements the yellow gold accents of the case and bracelet beautifully. The bezel is a yellow gold domed bezel, one of Rolex's most classic profiles, lending the watch a refined, heritage-inspired appearance. Together, the silver dial and gold domed bezel create a look that is elegant without being ostentatious.

6. How can I buy the Rolex Lady-Datejust 31 278243SRDVIJ from Bizak & Co.?
You can purchase this certified authentic, brand-new Lady-Datejust 31 directly through Bizak & Co. at bizakandco.com or by contacting our team directly for assistance. The watch comes complete with box and papers, ensuring full authenticity and peace of mind. Our specialists are happy to answer any questions and guide you through a secure, seamless purchase experience.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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