About the Rolex Day-Date 36 Reference 128348RBR
The Day-Date has served as Rolex's flagship dress watch since its 1956 debut, the first wristwatch to display the full spelled-out day of the week alongside the date, and it has historically been offered exclusively in precious metals. Reference 128348RBR sits within the current generation 36 mm Day-Date family, defined by its 18k yellow gold case and President bracelet paired with a diamond-set bezel that elevates it to haute joaillerie territory. The RBR designation specifically identifies the row of baguette-cut and brilliant-cut diamond bezel, a signature configuration that catches light across every angle. This reference continues the Day-Date's long association with heads of state, executives, and collectors who demand both horological substance and undeniable luxury presence.
What to Look For
When shopping the 128348RBR collection, the most significant choice is dial configuration: non-DP references such as the base 128348RBR feature clean dials while DP variants add factory diamond hour markers, a difference that meaningfully affects both aesthetics and secondary-market value. Dial color is the other primary differentiator, with green dials commanding strong collector interest alongside the classic champagne and white options, while the white mother-of-pearl variant offers an additional dimension of iridescent texture. Condition of the diamond bezel and bracelet stretch are the key factors to assess when evaluating pre-owned pricing for any configuration in this reference.
Frequently Asked Questions
What does the RBR suffix mean on the Rolex Day-Date 128348RBR?
RBR indicates that the bezel is set with a combination of brilliant-cut and baguette-cut diamonds rather than a plain fluted or smooth bezel. This factory diamond bezel is set by Rolex and is a defining visual feature of all watches in this specific reference family.
What is the difference between the 128348RBR and the 128348RBRDP variants?
The DP suffix denotes a factory diamond-set dial, meaning the hour markers are replaced with individually set diamonds applied at the Rolex manufactory. Non-DP versions retain traditional hour marker indices on the same dial colors, giving buyers the choice between a more classic or more jewel-forward presentation.
Is the Rolex Day-Date 128348RBR available in sizes other than 36 mm?
Reference 128348RBR is specific to the 36 mm Day-Date case. Rolex also produces the Day-Date in a 40 mm case under a separate reference family, so buyers seeking a larger version should look at the 228000-series references rather than this one.
Browse also: Rolex collection.
Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.