About the Rolex Day-Date 36 128349RBR
The Rolex Day-Date was introduced in 1956 as the first wristwatch to display the day of the week spelled out in full, and it has been produced exclusively in precious metals ever since. The 128349RBR designation identifies the 36 mm case size, 18k white gold construction, and the signature diamond-set bezel that elevates this variant above standard Day-Date 36 references. Worn by heads of state, world leaders, and cultural icons, the Day-Date earned its informal title as the "President's watch," a legacy that continues to drive strong demand and lasting value in the pre-owned and unworn market. The 36 mm case size makes this reference a versatile choice for a wide range of wrist sizes without sacrificing any of the model's commanding presence.
What to Look For
Within the 128349RBR family, the primary differentiator between references is the dial treatment: options range from clean white and blue lacquer dials to exotic turquoise and white mother-of-pearl dials, with further distinctions determined by the presence of diamond hour markers, sapphire hour markers, or additional dial embellishments coded into the full reference suffix. Diamond-set dials and exotic stone dials typically command a premium over standard lacquer examples, and condition, box-and-papers status, and dial originality are the factors that most directly influence value when you buy a 128349RBR.
Frequently Asked Questions
What does the 128349RBR reference number mean?
The Rolex reference 128349RBR identifies a Day-Date 36 in 18k white gold with a factory diamond-pavé bezel. The suffixes that follow—such as DRIP, P, or WMOPBDDP—encode additional dial specifications like color, material, and diamond hour markers.
What dial options are available for the Rolex Day-Date 36 128349RBR?
The 128349RBR is produced with several dial variations including white, blue, turquoise, and white mother-of-pearl dials, with many featuring diamond or sapphire hour markers. Each combination carries a distinct full reference code, which is how Rolex distinguishes one dial configuration from another within the same base reference.
Is the Rolex Day-Date 36 128349RBR a good investment?
The Day-Date 36 in white gold with a diamond bezel has historically held strong residual value due to its precious metal construction, limited production relative to steel Rolex models, and enduring cultural cachet. Exotic and diamond-dial variants of the 128349RBR tend to be especially resilient in value because of their rarity and the additional material cost embedded in the watch.
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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
