Rolex Day-Date 40 228345RBR Rose Gold

Rolex Day Date 228345RBR

The Rolex Day-Date 40 reference 228345RBR is a 40 mm 18k Everose gold president's watch set with a diamond-paved bezel, offered across a spectrum of dial configurations including diamond pavé, chocolate, sundust, olive green, and white dials. As Rolex's flagship dress watch, the Day-Date 40 displays both the time and the full-spelled day of the week, a distinction that has made it the choice of heads of state and industry leaders for decades. The 228345RBR designation specifically identifies the Everose gold case and bracelet paired with the factory diamond bezel, with individual suffixes differentiating dial material and stone setting style. Bizak and Co. carries authenticated, pre-owned and unworn examples of the 228345RBR collection, ready to ship to buyers across the United States.

About the Rolex Day-Date 40 228345RBR

The Rolex Day-Date was introduced in 1956 as the first watch to display the day of the week spelled out in full, cementing its reputation as the ultimate symbol of achievement in fine watchmaking. The modern 40 mm generation, reference 228345, is crafted entirely in Rolex's proprietary 18k Everose gold, an alloy developed in-house for its lasting warm rose hue that resists fading over time. The RBR designation in the reference confirms a factory-set diamond bezel, with baguette-cut and brilliant-cut diamonds carefully selected and set by Rolex craftsmen, elevating an already prestigious timepiece into true haute joaillerie territory. Dial options within this reference span understated elegance to bold luxury, from the earthy warmth of chocolate and olive green to the luminous shimmer of sundust and the classic brilliance of diamond pavé.

What to Look For

When shopping the 228345RBR, pay close attention to the dial suffix, as variations such as RBRP for diamond pavé, RBRC or RBRCDP for chocolate, RBRO for olive green, RBRS and RBR-SUNDDP and RBR-SUNDSMSP for differing sundust configurations, and RBR-WHTRP for white each represent distinct aesthetics and can carry meaningfully different market values. Diamond pavé dials and meteorite or exotic-material dials within the Day-Date 40 family tend to command premiums, while dial condition, box-and-papers status, and proximity to full retail production drive secondary market pricing across all variants.

Frequently Asked Questions

What does the 228345RBR reference number mean on a Rolex Day-Date 40?

The reference 228345 identifies the Day-Date 40 in 18k Everose gold on a President bracelet, while RBR indicates a factory-set diamond bezel. The additional suffix letters that follow, such as P, C, O, or S, denote specific dial color and stone-setting variations within the same base reference.

Is the Rolex Day-Date 40 228345RBR available in different dial colors?

Yes, the 228345RBR is produced with numerous dial options, and Bizak and Co. currently carries examples in diamond pavé, chocolate, sundust, olive green, and white. Each dial configuration gives the watch a distinct character while sharing the same Everose gold case, diamond bezel, and President bracelet construction.

Why should I buy a Rolex Day-Date 40 228345RBR from Bizak and Co.?

Bizak and Co. specializes in authenticated luxury timepieces and offers the 228345RBR collection fully verified for authenticity before shipping anywhere in the United States. Our inventory spans multiple dial variants so buyers can compare configurations, and our team is available to assist with questions about condition, provenance, and pricing.

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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.