Rolex Day-Date 40 228349RBR White Gold

Rolex Day Date 228349RBR

The Rolex Day-Date 40 reference 228349RBR is a 40 mm presidential watch crafted entirely in 18k white gold and set with a factory diamond-pavé bezel, representing the pinnacle of Rolex dress watchmaking for men. Every configuration in this collection pairs that brilliantly iced bezel with a distinct dial expression, spanning dark rhodium, silver, blue, black, white mother-of-pearl, and full diamond pavé, so buyers can find the exact look they want without sacrificing the prestige of the President bracelet. The 228349RBR is among the most sought-after Day-Date references on the secondary market, prized by collectors who search specifically for white gold Day-Date 40 diamond bezel watches for sale. Bizak and Co. carries authenticated, serialized examples of the 228349RBR ready to ship to buyers across the United States.

About the Rolex Day-Date 40 228349RBR

The Rolex Day-Date has been the brand's flagship dress watch since its 1956 debut, distinguished as the first wristwatch to display both the date and the full day of the week spelled out on the dial. The 40 mm generation, introduced to update the classic 36 mm Day-Date, carries the reference prefix 228 and pairs an Oyster case with the iconic President bracelet, available exclusively in precious metals. Reference 228349RBR specifies 18k white gold construction with a bezel set in brilliant-cut round diamonds, elevating an already prestigious model into full high-jewelry territory. The combination of President bracelet, diamond bezel, and a rotating menu of hand-finished dials makes the 228349RBR one of the most recognizable luxury watches in the world.

What to Look For

Within the 228349RBR family the primary differentiator is the dial: options range from the dramatic dark rhodium and classic silver to the vivid blue, the deep black, the luminous white mother-of-pearl, and the ultra-luxe full diamond-pavé, each commanding slightly different premiums depending on rarity and current demand. Buyers should also note the dial finishing code embedded in the full reference suffix, such as DRHDSMSP for dark rhodium or WMOPDP for white mother-of-pearl, as these confirm the exact factory configuration and directly affect resale value and collectibility.

Frequently Asked Questions

What is the case material and size of the Rolex Day-Date 228349RBR?

The 228349RBR is a 40 mm Rolex Day-Date 40 built entirely in 18k white gold, including the Oyster case, crown, and President bracelet. The diamond-set bezel is also factory-original from Rolex, not an aftermarket addition, which is critical for authentication and value retention.

Which dial colors are available in the 228349RBR collection?

Rolex has produced the 228349RBR in a wide range of dials including dark rhodium, silver, blue, black, white mother-of-pearl, and full diamond pavé, among other variations. Each dial is a distinct factory reference, so collectors who want a specific look should confirm the full reference suffix when purchasing.

Is the diamond bezel on the 228349RBR factory-set by Rolex?

Yes, the diamond bezel on the 228349RBR is set by Rolex at the factory and is part of the original certified configuration, distinguishing it from aftermarket-diamond watches that carry significantly less resale value. All examples offered by Bizak and Co. are authenticated originals with their factory specifications intact.

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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.