About the Rolex Day-Date 40 228348RBR
The Rolex Day-Date was introduced in 1956 as the first watch to display the day of the week spelled out in full alongside the date, and it has been manufactured exclusively in precious metals ever since, cementing its reputation as the quintessential prestige timepiece. The Day-Date 40 generation expanded the case to 40 mm, modernizing the proportions while preserving the signature President bracelet, fluted or jeweled bezel options, and the instantly recognizable cyclops lens over the date. Reference 228348RBR belongs to the current Day-Date 40 generation and features an 18k yellow gold case and bracelet paired with a bezel set with baguette-cut diamonds, placing it among the most ornamented configurations in the entire Rolex catalog. Powered by a Rolex manufacture movement with day and date complications, it upholds the mechanical standards that have made the Day-Date the watch of world leaders and cultural icons for decades.
What to Look For
When comparing 228348RBR variants, the dial is the primary differentiator: black and silver dials offer a bold or clean contrast against the yellow gold case, champagne dials echo the warmth of the gold, while diamond pavé and onyx dials such as the 228348RBRDPDP and 228348RBRONXDP represent the most opulent and typically most valuable configurations. Condition, box-and-papers completeness, and whether the example is unworn new or gently pre-owned will have the greatest impact on price, making it important to buy from a trusted source with documented authentication.
Frequently Asked Questions
What is the difference between the 228348RBR dial variants?
All 228348RBR variants share the same 40 mm 18k yellow gold case, diamond-set baguette bezel, and President bracelet, and differ only in dial material and finishing. Options range from solid black and silver dials to champagne, fully diamond pavé, and onyx, with each configuration carrying its own aesthetic and collectibility profile.
Is the Rolex Day-Date 40 228348RBR available new or only pre-owned at Bizak and Co.?
Bizak and Co. offers both new and pre-owned examples of the 228348RBR across multiple dial variants, all authenticated before sale. New examples come with full Rolex box and papers, while pre-owned pieces are vetted for authenticity and condition prior to listing.
Why does the 228348RBR command a premium over other Day-Date references?
The 228348RBR commands a premium because it combines an 18k yellow gold case and bracelet with a factory baguette diamond-set bezel, which is among the most expensive and labor-intensive configurations Rolex produces. Dial choices such as full diamond pavé or onyx further elevate desirability and resale value within this reference family.
Browse also: Rolex collection.
Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
