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Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple

Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01…

Reference 26660ST.OO.1356ST.01

Full watch configuration

Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple

$293,550
Requested condition
Brand New
Requested accessories
Not Specified

By Audemars Piguet

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple

Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple

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Audemars Piguet Royal Oak 37 mm 26660ST.OO.1356ST.01 Steel Purple

Catalogue watch price: $293,550

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The Audemars Piguet Royal Oak 26660ST.OO.1356ST.01 is a brand-new 37mm stainless steel luxury sports watch from the celebrated Royal Oak 50th Anniversary collection, featuring a striking purple Petite Tapisserie dial and an integrated steel bracelet with AP folding clasp. Its iconic octagonal bezel with eight hexagonal screws and screw-down crown define the silhouette that Gerald Genta made legendary in 1972. Authenticated and in unworn condition, this reference is offered for sale now at Bizak & Co.

What sets reference 26660ST.OO.1356ST.01 apart is the rare purple dial — a commemorative color released to mark the Royal Oak's 50th Anniversary — paired with the hypnotic Petite Tapisserie guilloche pattern that catches light at every angle. Powered by a Swiss automatic movement and sized at a versatile 37mm, this watch suits a wide range of wrists while carrying the full prestige of Audemars Piguet's most iconic line. Contact Bizak & Co. today to purchase this exceptional piece or to learn more about our white-glove buying experience.

Compare it across every Royal Oak reference we carry, or browse the full Audemars Piguet collection at Bizak & Co.

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The Audemars Piguet Royal Oak is, without question, one of the most consequential watch designs in horological history. Conceived by the visionary designer Gerald Genta and unveiled in 1972, the Royal Oak was the world's first luxury sports watch crafted in stainless steel — a material then considered beneath high watchmaking — and it commanded a price that shocked the industry. Its octagonal bezel secured by eight visible hexagonal screws, its integrated bracelet that flows seamlessly from the case, and its distinctive Petite Tapisserie guilloché dial transformed steel into a symbol of exclusivity. Reference 26660ST.OO.1356ST.01 belongs to the Royal Oak 50th Anniversary collection, a limited commemorative series released to honor five decades of this revolutionary design, making it not merely a fine watch but a piece of living horological history.

At 37mm, reference 26660ST.OO.1356ST.01 occupies a beautifully balanced position in the Royal Oak family — substantial enough to read as a serious statement on the wrist yet refined enough to transition effortlessly from boardroom to weekend. The stainless steel case is formed with Audemars Piguet's signature alternating polished and brushed surfaces, a labor-intensive finishing technique that gives the Royal Oak its unmistakable three-dimensional depth. The screw-down crown reinforces the watch's sporting credentials, and every proportion of the 37mm case has been engineered to echo Genta's original blueprint while meeting modern expectations of presence and comfort.

The dial of this 50th Anniversary Royal Oak is one of its most captivating attributes. Rendered in a deeply saturated purple — a commemorative hue chosen specifically for this anniversary release — it showcases Audemars Piguet's celebrated Petite Tapisserie pattern: a hand-guillochéd grid of tiny raised pyramids that produces a shimmering, almost textile-like effect as light moves across the surface. Applied hour markers and dauphine-style hands in polished steel provide legibility without disturbing the dial's jewel-like character. The purple colorway is bold and rare, ensuring that this reference will always be immediately recognizable as part of the 50th Anniversary generation.

Powering the watch is a Swiss-made automatic movement — the hallmark of Audemars Piguet's commitment to in-house mechanical excellence. The self-winding mechanism requires nothing more than the natural motion of the wrist to maintain accurate timekeeping, reflecting the brand's philosophy that the finest watches should be as effortless to own as they are beautiful to wear. The stainless steel integrated bracelet terminates in an AP folding clasp, offering secure closure and the kind of refined wrist feel that only a bracelet designed as an inseparable part of the watch's architecture can provide.

For collectors and enthusiasts looking to buy a Royal Oak 50th Anniversary online, reference 26660ST.OO.1356ST.01 represents a rare opportunity. Brand-new examples of anniversary-edition Royal Oaks in desirable dial colors command strong attention on both the primary and secondary markets, and the purple dial in particular has attracted significant collector interest since its debut. This watch is authenticated and arrives in brand-new, unworn condition — precisely the standard discerning buyers demand.

At Bizak & Co., we specialize in sourcing and presenting the world's most coveted timepieces with full transparency and white-glove service. Whether you are adding this Audemars Piguet Royal Oak 26660ST.OO.1356ST.01 to a serious collection or making it your defining everyday luxury watch, our team is here to guide every step of the process. Browse this listing at bizakandco.com or contact us directly to learn more, ask questions, or complete your purchase with confidence.

Technical Details
Reference
26660ST.OO.1356ST.01
Model
Royal Oak
Movement
Automatic
Case material
Stainless Steel
Bracelet material
Stainless Steel
Dial
Purple Petite Tapisserie
Case size
37mm
Requested condition
Brand New
Requested accessories
Not Specified
FAQ

1. What makes the Audemars Piguet Royal Oak 26660ST.OO.1356ST.01 special?
Reference 26660ST.OO.1356ST.01 is part of the Royal Oak 50th Anniversary collection, released to commemorate five decades of Gerald Genta's groundbreaking 1972 design. The purple Petite Tapisserie dial is a commemorative colorway exclusive to this anniversary generation, making it instantly distinctive among all Royal Oak references. It combines historical significance with the enduring design language that defines the most iconic luxury sports watch ever made.

2. What movement powers the Royal Oak 26660ST.OO.1356ST.01?
This Audemars Piguet Royal Oak is driven by a Swiss-made automatic movement, which winds itself through the natural motion of the wearer's wrist. Audemars Piguet is renowned for its in-house mechanical expertise, and every movement used in the Royal Oak line meets the brand's rigorous standards for precision and reliability. The self-winding architecture means the watch requires no battery and rewards regular wear with consistently accurate timekeeping.

3. What is the case size of the Royal Oak 26660ST.OO.1356ST.01?
The Royal Oak 26660ST.OO.1356ST.01 features a 37mm stainless steel case, a size that sits in the mid-range of the Royal Oak family and suits a wide variety of wrist sizes. The octagonal case design with eight hexagonal screws and alternating polished and brushed surfaces gives it a visual presence that reads larger than the millimeter count alone suggests. The integrated bracelet and seamless case-to-bracelet transition further enhance the watch's overall wrist presence.

4. Is the Audemars Piguet Royal Oak 37mm suitable for everyday wear?
Absolutely — the Royal Oak was originally conceived as a luxury sports watch designed to be worn daily, and the 37mm steel reference 26660ST.OO.1356ST.01 upholds that heritage perfectly. The stainless steel construction, screw-down crown, and robust integrated bracelet with AP folding clasp make it resilient enough for active daily use. Its versatile size and refined finishing also make it appropriate for formal or professional settings, giving it genuine all-day, any-occasion wearability.

5. What is the dial like on the Royal Oak 26660ST.OO.1356ST.01?
The dial is finished in a rich, commemorative purple color and features Audemars Piguet's signature Petite Tapisserie guillochéd pattern — a precise grid of tiny raised pyramids hand-crafted to shimmer and shift in the light. Applied steel hour markers and classic dauphine-style hands ensure legibility while maintaining the dial's elegant character. The purple colorway was chosen specifically for the 50th Anniversary collection and is one of the most visually arresting dial options in the modern Royal Oak lineup.

6. Is the Royal Oak 26660ST.OO.1356ST.01 a good buy, and how can I purchase it from Bizak & Co.?
Yes — brand-new Royal Oak 50th Anniversary references in distinctive dial colors like purple are highly sought after by collectors and represent strong long-term interest given their commemorative status and limited production context. At Bizak & Co., this watch is offered in authenticated, brand-new condition, giving buyers complete confidence in provenance and quality. Visit bizakandco.com or contact our team directly to ask questions, request additional details, or complete your purchase with our full white-glove service.

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Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

Return policy

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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