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Rolex Datejust 31 31 mm 278274PRJ Steel/White Gold Pink
  • Rolex Datejust 31 31 mm 278274PRJ Steel/White Gold Pink
Rolex Datejust 31 31 mm 278274PRJ Steel/White Gold Pink

Rolex Datejust 31 31 mm 278274PRJ Steel/White Gold Pink

$12,833.00 $13,799.00
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*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.
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The Rolex Datejust 31 ref. 278274PRJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, showcasing a luminous pink dial paired with a white gold fluted bezel and an elegant Jubilee bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, this reference is one of the most refined mid-size dress watches in Rolex's current lineup.

Reference 278274PRJ stands out for its feminine yet timeless combination of pink dial, white gold accents, and the iconic five-piece Jubilee link bracelet — a configuration that commands attention at any occasion. Contact Bizak & Co. today to purchase this certified authentic Rolex Datejust 31 online and experience the boutique-level service our clients rely on.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust is one of the most storied collections in watchmaking history, having introduced the automatic date-display wristwatch to the world and remaining in continuous production ever since. Today the Datejust 31 occupies a beloved middle ground between the ladies' 28mm and the full-size 36mm, making it one of the most versatile and sought-after references in the entire Datejust family. Reference 278274PRJ represents the collection at its contemporary best — a watch that honors decades of design heritage while feeling entirely modern on the wrist.

The 31mm case of the 278274PRJ is built from a combination of Oystersteel — Rolex's proprietary corrosion-resistant steel alloy — and 18k white gold, a pairing that adds immediate visual luxury without the full weight of an all-precious-metal case. The white gold fluted bezel is perhaps the most iconic Datejust signature of all, its serrated facets catching light from every angle and immediately communicating the watch's pedigree. Together, the two-tone construction and fluted bezel create a dial frame that simply elevates whatever it surrounds.

At the heart of 278274PRJ is the striking pink dial, a color that has surged in collector popularity and pairs beautifully with white gold and steel. Pink Rolex dials project warmth and confidence, wearing equally well against a tailored blazer or a casual weekend ensemble. The dial is complemented by Rolex's characteristic hour markers and hands — crisp, legible, and unmistakably Datejust in character.

The five-piece Jubilee bracelet completes this reference's identity. Introduced by Rolex in 1945 alongside the original Datejust, the Jubilee remains the bracelet most closely associated with the model's dress sensibility. Its closely linked construction drapes gracefully around the wrist and provides a level of comfort and elegance that Rolex wearers return to again and again. The Oysterclasp secures the bracelet with the same engineering rigor found throughout the watch. Rated to 100 meters (330 feet) of water resistance, the 278274PRJ is also far more capable as a daily companion than its formal appearance might suggest.

Buying this certified authentic, brand-new Rolex Datejust 31 278274PRJ from Bizak & Co. means acquiring a timepiece in pristine, unworn condition with the full assurance of our authentication process. Bizak & Co. specializes in new and pre-owned luxury watches and is committed to transparency, expertise, and client satisfaction. Browse our collection online or reach out directly — our team is ready to answer every question and guide you to the right watch for your lifestyle and collection.
Technical Details

Reference Number 278274PRJ

Model Family Datejust 31

Movement Automatic

Case Material Oystersteel and 18k white gold

Bracelet Material Jubilee

Dial Pink

Case Dimension 31mm

Year 2025

Condition Brand new

Box & Papers Box & Papers

FAQ

1. What makes the Rolex Datejust 31 ref. 278274PRJ special?
The 278274PRJ stands out for its rare combination of a pink dial, white gold fluted bezel, and Oystersteel-and-white-gold case in the versatile 31mm Datejust format. This configuration is among the most visually striking and collectible mid-size Datejust references currently offered, appealing to both first-time Rolex buyers and seasoned collectors.

2. What movement powers the Rolex Datejust 31 278274PRJ?
The watch is powered by an automatic movement, meaning the rotor harvests energy from the wearer's natural wrist motion to keep the watch wound without any manual intervention. Rolex automatic movements are renowned for their precision, reliability, and long service intervals.

3. What is the case size of the Datejust 31 278274PRJ?
The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust tier between the 28mm and 36mm references. This size is exceptionally popular because it wears comfortably on a wide range of wrist sizes and transitions effortlessly from dressed-up to casual contexts.

4. Is the Rolex Datejust 31 278274PRJ suitable for everyday wear?
Absolutely — despite its elegant pink dial and white gold accents, the 278274PRJ is water resistant to 100 meters (330 feet) and built on Rolex's robust Oyster case platform, making it durable enough for daily wear. The scratch-resistant sapphire crystal and Oystersteel construction ensure the watch holds up beautifully over years of regular use.

5. What are the dial and material details of the 278274PRJ?
The dial is pink, offering a warm and contemporary look that pairs harmoniously with the 18k white gold fluted bezel and the two-tone Oystersteel and white gold case. The five-piece Jubilee bracelet is also crafted in the matching Oystersteel and white gold combination, giving the watch a cohesive, refined appearance throughout.

6. Is the Rolex Datejust 31 278274PRJ a good buy, and how can I purchase it from Bizak & Co.?
The Datejust 31 in pink dial with white gold fluted bezel is a perennially in-demand reference that holds strong value over time, making it both a pleasure to wear and a sound addition to any collection. This example is certified authentic and brand new, available for purchase online at bizakandco.com — contact our team directly for pricing, availability, and personalized assistance.

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