Rolex Datejust 31 31 mm 278274PRJ Steel/White Gold Pink Rolex Datejust 31 31 mm 278274PRJ Steel/White…

The Rolex Datejust is one of the most storied collections in watchmaking history, having introduced the automatic date-display wristwatch to the world and remaining in continuous production ever since. Today the Datejust 31 occupies a beloved middle ground between the ladies' 28mm and the full-size 36mm, making it one of the most versatile and sought-after references in the entire Datejust family. Reference 278274PRJ represents the collection at its contemporary best — a watch that honors decades of design heritage while feeling entirely modern on the wrist.

The 31mm case of the 278274PRJ is built from a combination of Oystersteel — Rolex's proprietary corrosion-resistant steel alloy — and 18k white gold, a pairing that adds immediate visual luxury without the full weight of an all-precious-metal case. The white gold fluted bezel is perhaps the most iconic Datejust signature of all, its serrated facets catching light from every angle and immediately communicating the watch's pedigree. Together, the two-tone construction and fluted bezel create a dial frame that simply elevates whatever it surrounds.

At the heart of 278274PRJ is the striking pink dial, a color that has surged in collector popularity and pairs beautifully with white gold and steel. Pink Rolex dials project warmth and confidence, wearing equally well against a tailored blazer or a casual weekend ensemble. The dial is complemented by Rolex's characteristic hour markers and hands — crisp, legible, and unmistakably Datejust in character.

The five-piece Jubilee bracelet completes this reference's identity. Introduced by Rolex in 1945 alongside the original Datejust, the Jubilee remains the bracelet most closely associated with the model's dress sensibility. Its closely linked construction drapes gracefully around the wrist and provides a level of comfort and elegance that Rolex wearers return to again and again. The Oysterclasp secures the bracelet with the same engineering rigor found throughout the watch. Rated to 100 meters (330 feet) of water resistance, the 278274PRJ is also far more capable as a daily companion than its formal appearance might suggest.

Buying this certified authentic, brand-new Rolex Datejust 31 278274PRJ from Bizak & Co. means acquiring a timepiece in pristine, unworn condition with the full assurance of our authentication process. Bizak & Co. specializes in new and pre-owned luxury watches and is committed to transparency, expertise, and client satisfaction. Browse our collection online or reach out directly — our team is ready to answer every question and guide you to the right watch for your lifestyle and collection.