Rolex Datejust 31 31 mm 278274PRO Steel/White Gold Pink

The Rolex Datejust is one of the most storied and instantly recognizable watch families in the history of horology, and the 31mm iteration — reference 278274PRO — represents that legacy at its most refined and wearable. Introduced as part of Rolex's mid-size Datejust collection, the 31mm case occupies the ideal middle ground between the classic Ladies 28mm and the full-size 36mm, offering generous wrist presence without sacrificing elegance. Reference 278274PRO is a brand-new, certified authentic example available now at Bizak & Co.

The case construction of the 278274PRO pairs Oystersteel — Rolex's proprietary 904L stainless steel alloy, celebrated for its exceptional corrosion resistance and brilliant polish — with 18k white gold, most prominently expressed in the signature fluted bezel. The fluted bezel is one of the most enduring design codes of the Datejust, originally conceived to screw down the bezel for waterproofing and now a symbol of timeless Rolex style. Together, the two-material combination delivers a watch that reads as both sporty and luxurious.

The pink dial is the centerpiece of this reference, lending the watch a warm, modern femininity that complements the cool gleam of white gold and steel. Pink dials have become among the most sought-after Datejust configurations for buyers who want a watch that transitions seamlessly from professional settings to evening wear. The dial's finish reflects Rolex's uncompromising standards for quality and legibility.

An automatic movement powers the 278274PRO, continuing Rolex's long tradition of in-house mechanical watchmaking excellence. The watch carries a water resistance rating of 100 meters (330 feet), underpinned by the Oyster case architecture — one of the most robust and reliable sealed-case systems in the industry. The Oyster bracelet, also included, is a three-link integrated bracelet synonymous with Rolex and renowned worldwide for its comfort, durability, and polished-and-brushed finish aesthetic.

For collectors and first-time luxury watch buyers alike, the Datejust 31 in this pink, white gold, and Oystersteel configuration represents extraordinary lasting value. The Datejust's cross-generational appeal, combined with the prestige of the reference's two-material construction and desirable pink dial, makes 278274PRO a compelling acquisition in any market. Whether you are buying your first Rolex or adding a versatile mid-size piece to a growing collection, this reference rewards the decision.

At Bizak & Co., we are committed to offering certified authentic luxury timepieces with full transparency. This Rolex Datejust 31 reference 278274PRO is available for sale online at bizakandco.com. We invite you to contact our team directly for purchase assistance, detailed photographs, or any questions — our knowledgeable staff is here to help you acquire this exceptional watch with complete confidence.