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Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne

Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne Rolex Datejust 31 31 mm 278278CD1 Yellow…

Reference 278278

Full watch configuration

Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne

$42,195.00
Requested condition
Pre-Owned
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne

Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne

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Rolex Datejust 31 31 mm 278278CD1 Yellow Gold Champagne

Catalogue watch price: $42,195.00 USD

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The Rolex Datejust 31 reference 278278 is a 31 mm mid-size timepiece crafted in 18k yellow gold, featuring a champagne diamond dial, yellow gold fluted bezel, and the iconic President bracelet. This combination of warm precious metal and sparkling dial indices places it among the most elegant expressions of the Datejust line. The automatic movement ensures reliable, self-winding precision worthy of the Rolex name.

Reference 278278 stands out for its seamless harmony of yellow gold throughout—case, bezel, and bracelet—unified by a luminous champagne diamond dial that catches the light beautifully. Whether you are looking to buy a Rolex Datejust 31 in yellow gold online or simply want to explore this iconic reference, contact Bizak & Co. today for availability, pricing, and personalized service.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most enduring and recognizable watch designs in horological history, having introduced the date display at 3 o'clock on a wristwatch when it debuted in 1945. Over the decades it has evolved into a family spanning multiple case sizes, and the 31 mm mid-size variant has become a defining choice for those who appreciate a refined, versatile proportion that sits beautifully on a wide range of wrists. Reference 278278 represents the current-generation Datejust 31 rendered entirely in 18k yellow gold, a specification that signals uncompromising luxury from every angle.

The case measures 31 mm in diameter and is fashioned in 18k yellow gold, lending the watch its signature warm, rich tone. The fluted bezel—a detail that traces its roots to the very earliest Datejust references—is also executed in yellow gold, its precisely machined grooves catching and refracting light with every movement of the wrist. Together, case and bezel form a cohesive precious-metal shell that is unmistakably Rolex in character.

The champagne diamond dial is the visual centerpiece of reference 278278. Its warm, golden-tinted background harmonizes naturally with the yellow gold surround, while diamond hour markers replace the standard applied indices, adding depth and brilliance. The result is a dial that reads with classic Datejust legibility while projecting an unmistakable sense of occasion, making this reference equally suited to formal events and elevated everyday wear.

The President bracelet completes the all-yellow-gold specification and is perhaps the most storied bracelet in the Rolex catalog, originally introduced alongside the Day-Date in 1956 and later extended to select Datejust references. Its semi-circular three-piece links flow smoothly along the wrist, and the concealed Crownclasp maintains the clean lines of the design. Wearing this bracelet on the wrist is a tactile reminder that every component of this watch has been finished to the same exacting standard as the case and dial.

Powering the watch is a Rolex automatic movement, the self-winding mechanical engine that keeps the Datejust running with the dependability the brand has long been celebrated for. Rolex's in-house movements are renowned for their rigorous testing and certification standards, and the Datejust 31 benefits from that heritage fully. Whether worn daily or reserved for special occasions, the movement rewards consistent wear through the natural motion of the wrist.

At Bizak & Co., we specialize in sourcing and presenting fine pre-owned and secondary-market Rolex timepieces for discerning buyers across the United States. The Rolex Datejust 31 reference 278278 in yellow gold with a champagne diamond dial is a rare and sought-after configuration that commands attention both as a luxury accessory and as a sound acquisition. We invite you to contact our team at bizakandco.com to inquire about this reference, discuss condition details, and take the next step toward ownership.

Technical Details
Reference
278278
Model
Datejust 31
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Champagne Diamond
Case size
31mm
Requested condition
Pre-Owned
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278278 special?
Reference 278278 is distinguished by its fully integrated yellow gold specification—18k yellow gold case, fluted bezel, and President bracelet—paired with a champagne diamond dial. This all-yellow-gold configuration is one of the most luxurious and cohesive expressions of the Datejust 31 line. It is a reference that commands attention while remaining grounded in the timeless Datejust design language.

2. What movement powers the Rolex Datejust 31 278278?
The Datejust 31 reference 278278 is powered by a Rolex automatic self-winding movement, which winds itself through the natural motion of the wearer's wrist. Rolex automatic movements are celebrated for their precision, durability, and rigorous in-house quality standards. This ensures the watch delivers reliable daily performance across years of wear.

3. What is the case size of the Rolex Datejust 31?
As the name indicates, the Datejust 31 features a 31 mm case diameter, placing it in the mid-size category of the Datejust family. This proportion is versatile and wears elegantly on a broad range of wrist sizes. The 31 mm size offers more presence than a traditional ladies' watch while remaining refined and wearable.

4. Is the Rolex Datejust 31 278278 suitable for everyday wear?
Yes, the Datejust 31 is designed to be a highly wearable timepiece that transitions seamlessly from everyday settings to formal occasions. The robust yellow gold construction and Rolex's well-established build quality make it a durable companion for regular use. The champagne diamond dial and President bracelet also elevate it for special events, making it a genuinely versatile choice.

5. What are the dial and material details of the 278278?
The reference 278278 features a champagne-colored dial set with diamond hour markers, which gives the watch its warm, luminous character. The case and bezel are crafted in 18k yellow gold, and the President bracelet is also in yellow gold, creating a harmonious full-gold aesthetic. The fluted bezel adds a classic Datejust design element that has been part of the model's identity since its earliest days.

6. How can I buy the Rolex Datejust 31 278278 from Bizak & Co.?
You can inquire about the Rolex Datejust 31 reference 278278 directly through bizakandco.com, where our team is available to provide details on condition, pricing, and availability. Bizak & Co. is a trusted luxury watch dealer serving buyers across the United States, offering a curated selection of fine Rolex timepieces. Contact us today to learn more or to begin the purchase process for this exceptional yellow gold Datejust.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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