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Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey

Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey Rolex Datejust 31 31 mm 278344RBR Steel/White…

Reference 278344RBR

Full watch configuration

Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey

$19,312.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey

Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey

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Rolex Datejust 31 31 mm 278344RBR Steel/White Gold/Diamonds Grey

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The Rolex Datejust 31 reference 278344RBR is a 31mm mid-size watch crafted in Oystersteel and 18k white gold, featuring a dark grey Roman dial, an 18k white gold domed diamond-set bezel, and an Oyster bracelet. Powered by an automatic movement, this reference sits at the intersection of Rolex's legendary reliability and refined diamond-adorned elegance.

Reference 278344RBR stands out for its sophisticated combination of cool-toned grey Roman numerals against sparkling diamond accents, making it equally at home as an everyday timepiece or a statement watch for special occasions. Contact Bizak & Co. today to learn more or buy this Rolex Datejust 31 online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most iconic and enduring watch designs in horological history, first introduced in 1945 as the first self-winding waterproof wristwatch to display the date in a window on the dial. Over the decades, Rolex refined the Datejust into a family of references spanning multiple case sizes, materials, and dial configurations, and the 31mm variant occupies a beloved middle ground — larger than the traditionally feminine 28mm Lady-Datejust, yet distinctly wearable for a wide range of wrist sizes. Reference 278344RBR represents the current generation of the Datejust 31, combining the timeless case architecture with contemporary material luxury.

The case of the 278344RBR is constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy renowned for its exceptional corrosion resistance and high-polish brilliance — accented by 18k white gold elements that elevate the watch into true luxury territory. At 31mm in diameter, the Oyster case is compact yet substantial, wearing with understated authority on the wrist. The iconic Oyster bracelet, also crafted from Oystersteel, delivers comfort and security through its integrated three-link design and the precision of Rolex's Oysterclasp system.

The dial is a striking dark grey with Roman numeral hour markers, a combination that reads as quietly opulent rather than overtly flashy. Grey dials have surged in collector popularity for their versatility — pairing effortlessly with both casual and formal attire — and the Roman numeral configuration lends a classical, dress-watch sensibility that anchors the piece in Rolex's storied tradition. The date window at the 3 o'clock position, magnified by the signature Cyclops lens on the crystal, remains the defining visual signature of every Datejust.

The crowning jewel of this reference — literally — is the 18k white gold domed bezel set with brilliant-cut diamonds. Rolex's gem-setting atelier applies exacting standards to every stone selected for its watches, ensuring uniformity of cut, color, and brilliance. The result is a bezel that catches light from every angle, framing the grey dial with a continuous arc of sparkle. This diamond bezel transforms the 278344RBR from a purely functional timepiece into a piece of wearable fine jewelry without sacrificing a single measure of Rolex's functional DNA. The automatic movement within keeps the watch running reliably day after day, and the Oyster case provides 100 meters (330 feet) of water resistance — a reassuring level of robustness for an everyday luxury watch.

For collectors and buyers considering the Rolex Datejust 31 278344RBR, Bizak & Co. offers a curated, knowledgeable buying experience built on transparency and expertise. Whether you are purchasing your first Rolex or adding a diamond-set mid-size Datejust to a growing collection, our team is equipped to answer every question and guide you to the right decision. Browse the 278344RBR for sale at bizakandco.com or reach out directly — we are here to help you buy with confidence.

Technical Details
Reference
278344RBR
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Dark grey Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278344RBR special?
The 278344RBR distinguishes itself through its combination of Oystersteel and 18k white gold construction, a dark grey Roman dial, and an 18k white gold domed diamond-set bezel — a trio of details that elevates it well beyond the standard Datejust. The 31mm case size also gives it broad appeal, sitting comfortably on a wide range of wrist sizes. It is one of the most versatile and visually compelling references in the current Datejust lineup.

2. What movement powers the Rolex Datejust 31 278344RBR?
The 278344RBR is driven by an automatic movement, consistent with the self-winding technology Rolex has refined over decades of manufacture. Rolex automatic movements are celebrated for their accuracy, durability, and low-maintenance reliability. The specific caliber designation for this reference is best confirmed directly with Rolex or a knowledgeable dealer such as Bizak & Co.

3. What is the case size of the Datejust 31 278344RBR?
As the model name indicates, the Datejust 31 measures 31mm in diameter — a mid-size that bridges the 28mm Lady-Datejust and the 36mm standard Datejust. This size has proven popular across a wide spectrum of wearers who want a refined, not oversized, Rolex on the wrist. The Oyster case also provides 100 meters (330 feet) of water resistance.

4. Is the Rolex Datejust 31 278344RBR suitable for everyday wear?
Absolutely — the Datejust 31 was engineered by Rolex for everyday reliability, and the 278344RBR is no exception. The Oyster case with 100 meters of water resistance, the robust Oystersteel and white gold construction, and the scratch-resistant sapphire crystal make it a watch you can wear continuously with confidence. The diamond bezel and grey Roman dial add elegance without compromising the watch's practical durability.

5. What is the dial and bezel like on the 278344RBR?
The dial is a dark grey finish with Roman numeral hour markers, offering a sophisticated, classically elegant look that pairs well with both formal and casual dress. The bezel is an 18k white gold domed design fully set with brilliant-cut diamonds, providing a continuous arc of brilliance that frames the dial. Together, the grey dial and diamond bezel create a cool-toned, refined aesthetic that is distinctly different from more common white or silver Datejust configurations.

6. Is the Rolex Datejust 31 278344RBR a good buy, and how can I purchase it from Bizak & Co.?
The Datejust 31 in steel and white gold with a diamond bezel is consistently in demand among collectors and luxury watch buyers, making references like the 278344RBR strong long-term holds as well as exceptional daily wearers. Bizak & Co. offers this reference for sale at bizakandco.com, where you can browse current inventory or contact our team directly for personalized assistance. Please note that Bizak & Co. is not an authorized Rolex dealer, so we encourage all buyers to reach out with any questions before purchasing.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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