Rolex Datejust 31 31 mm 278344RBRBLURJ Steel/White Gold/Diamonds Blue Rolex Datejust 31 31 mm 278344RBRBLURJ Steel/White…

The Rolex Datejust is one of the most storied timepieces in watchmaking history, and the Datejust 31 reference 278344RBR stands as one of its most glamorous contemporary expressions. Introduced as part of the mid-size Datejust 31 collection, this reference pairs Oystersteel with 18k white gold to create a two-tone aesthetic that is both durable and distinctly luxurious. The 31mm case size occupies a graceful middle ground, proportioned to suit a wide range of wrist sizes without sacrificing the visual impact that makes the Datejust so immediately recognizable.

The dial of the 278344RBR commands attention from the first glance. Finished in a vivid bright blue, it is appointed with Roman numeral hour markers that lend the watch a formal, dress-watch character rooted in classical European watchmaking tradition. Blue dials have become synonymous with refined taste in fine watchmaking, and in this reference the color achieves a depth and luminosity that photographs beautifully and reads superbly in person. The Roman numerals add a layer of legibility and elegance that distinguishes this variant from index or diamond-hour-marker alternatives within the same family.

The bezel is perhaps the single most dazzling element of this reference. Crafted in 18k white gold and set with a continuous ring of brilliant-cut diamonds, it frames the blue dial with a brilliance that catches light from every angle. White gold was chosen deliberately here: its cool, bright luster harmonizes with the icy blue dial in a way that yellow gold simply could not, creating a cohesive and intentional aesthetic statement. The diamond-set bezel elevates the 278344RBR firmly into jewellery-watch territory while retaining the structural integrity and precision that define every Rolex.

Powering the watch is a Rolex automatic movement, ensuring the self-winding reliability and accuracy that have made Rolex synonymous with mechanical precision for over a century. The movement winds itself through the natural motion of the wearer's wrist, requiring no battery and minimal servicing when maintained according to Rolex's recommended intervals. The result is a watch that is as practical as it is beautiful—designed to be worn, not merely admired.

On the wrist, the Datejust 31 278344RBR is carried on the Jubilee bracelet, one of Rolex's most celebrated bracelet designs, originally debuted alongside the first Datejust in 1945. Its five-piece link construction drapes the wrist with a supple, jewellery-like feel that perfectly complements the diamond bezel and blue dial. The combination of the Jubilee bracelet, white gold and steel case, diamond bezel, and bright blue Roman dial creates a watch that transitions effortlessly from professional settings to evening occasions.

At Bizak and Co., we specialize in sourcing exceptional pre-owned and new luxury timepieces, and the Rolex Datejust 31 reference 278344RBR is a watch we are proud to offer. Whether you are a seasoned collector adding a diamond-bezel Datejust to your rotation or a first-time buyer searching for a definitive luxury watch, this reference delivers unmatched presence, heritage, and craftsmanship. Browse our current inventory at bizakandco.com or reach out directly to our team—we are here to help you acquire this remarkable piece with confidence and ease.