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Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White…

Reference 278344RBRBLURO

Full watch configuration

Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue

$12,089.00 $12,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue

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Rolex Datejust 31 31 mm 278344RBRBLURO Steel/White Gold/Diamonds Blue

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The Rolex Datejust 31 reference 278344RBRBLURO is a 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, featuring a bright blue Roman dial and a white gold domed diamond-set bezel. The combination of luxurious materials and the iconic Oyster bracelet makes this reference one of the most sought-after expressions in the modern Datejust collection.

Reference 278344RBRBLURO stands out for its striking interplay of brilliant-cut diamonds on the bezel against the vivid blue Roman numeral dial, delivering effortless day-to-night versatility. Contact Bizak & Co. today to learn more or to purchase this exceptional Rolex Datejust 31 for sale online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust 31 reference 278344RBRBLURO is a masterclass in refined Swiss watchmaking, presenting the enduring Datejust silhouette in a 31mm case that blends Oystersteel with 18k white gold and a dazzling diamond-set bezel. Since its introduction in 1945, the Datejust has held the distinction of being the first self-winding wristwatch to display the date in a window on the dial — a groundbreaking achievement that established Rolex as a leader in horological innovation. The 31mm mid-size case sits beautifully between the Datejust 28 and the full 36mm, making it one of the most versatile sizing options in the collection.

The case of the 278344RBRBLURO is constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy known for its exceptional corrosion resistance and brilliant polish — paired with 18k white gold elements on the bezel and crown. The Oyster case architecture is hermetically sealed, contributing to the watch's 100-metre (330-foot) water resistance. Every surface transitions seamlessly between brushed and polished finishing, reflecting Rolex's meticulous attention to detail.

At the heart of this reference's visual appeal is the bright blue Roman dial, which pairs the legibility of bold Roman numeral hour markers with the depth and drama of a vivid blue sunray finish. Blue dials have become a hallmark of the modern Datejust lineup, evoking both classic elegance and contemporary flair. The white gold domed diamond-set bezel frames the dial with a continuous ring of brilliant-cut stones, adding a layer of brilliance that catches the light from every angle.

Powering the 278344RBRBLURO is Rolex's automatic movement, housed within the Oyster case for outstanding protection against dust, moisture, and pressure. Rolex automatic calibers are renowned for their precision, reliability, and Superlative Chronometer certification, ensuring the watch performs to the highest accuracy standards straight from the factory and throughout its service life. The movement is self-winding via Rolex's Perpetual rotor system, meaning everyday wear keeps it running without manual intervention.

On the wrist, the 31mm Datejust 278344RBRBLURO offers exceptional presence for a mid-size watch. The Oyster bracelet — one of the world's most recognized watch bracelets — provides a secure, comfortable fit with its three-piece link construction and Oysterclasp. Whether worn as a daily companion or reserved for special occasions, the combination of diamond bezel, blue Roman dial, and white gold detailing ensures this Rolex commands attention in any setting.

At Bizak & Co., we specialize in sourcing and presenting pre-owned and grey-market luxury timepieces with transparency and expertise. The Rolex Datejust 31 reference 278344RBRBLURO represents extraordinary value for collectors and first-time buyers alike who seek a genuine Rolex with distinctive style. Browse our inventory at bizakandco.com or reach out to our team directly — we are here to help you acquire this remarkable timepiece with confidence.

Technical Details
Reference
278344RBRBLURO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Bright blue Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 ref. 278344RBRBLURO special?
Reference 278344RBRBLURO combines Oystersteel and 18k white gold construction with a bright blue Roman dial and a white gold domed diamond-set bezel, making it one of the most visually distinctive expressions of the Datejust 31. The pairing of the vivid dial color with brilliant-cut diamonds on the bezel gives this reference a jewel-like quality that sets it apart from plainer Datejust variants.

2. What movement powers the Rolex Datejust 31 278344RBRBLURO?
This reference is fitted with a Rolex automatic (self-winding) movement, consistent with the entire modern Datejust lineup. Rolex automatic calibers are certified as Superlative Chronometers, meaning they meet the brand's strict in-house accuracy standards before leaving the factory.

3. What is the case size of the Datejust 31 reference 278344RBRBLURO?
The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust tier between the 28mm and 36mm references. This size is widely appreciated for its versatility, fitting a broad range of wrist sizes comfortably while still offering strong visual presence.

4. Is the Rolex Datejust 31 278344RBRBLURO suitable for everyday wear?
Yes — the Datejust 31 is built to Rolex's Oyster standards, offering 100 metres (330 feet) of water resistance and a robust Oystersteel and white gold case. Its Oyster bracelet and reliable automatic movement make it a practical choice for daily wear, while its diamond bezel and blue Roman dial give it the elegance required for formal occasions as well.

5. What are the dial and bezel details on ref. 278344RBRBLURO?
The dial is a bright blue Roman numeral design, offering bold legibility paired with a rich, saturated color. The bezel is crafted in 18k white gold and is fully set with brilliant-cut diamonds in a domed profile, adding significant sparkle and luxury to the overall presentation.

6. How can I buy the Rolex Datejust 31 278344RBRBLURO from Bizak & Co.?
You can browse and purchase this reference directly at bizakandco.com, where our team lists current inventory with detailed descriptions. For personalized assistance, reach out to our specialists — we are happy to answer questions, provide additional images, or guide you through the buying process for this Rolex Datejust 31 for sale.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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