Skip to product information
Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink Rolex Datejust 31 31 mm 278344RBRPRO Steel/White…

Reference 278344RBRPRO

Full watch configuration

Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink

$12,089.00 $12,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Datejust 31 31 mm 278344RBRPRO Steel/White Gold/Diamonds Pink

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Datejust 31 reference 278344RBRPRO is a 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, presenting a pink Roman dial framed by a white gold domed diamond-set bezel. Completing the look is the classic Oyster bracelet, all driven by Rolex's automatic movement and rated to 100 meters of water resistance.

This reference stands out for its harmonious blend of sparkling diamond luxury and everyday Rolex durability, making it equally compelling as a statement dress watch or a refined daily companion. Contact Bizak & Co. today to learn more about acquiring this stunning Datejust 31 or to arrange a purchase.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Datejust is one of the most storied and instantly recognizable watches in horological history, having established the archetype for the elegant self-winding date watch when it debuted in 1945. The 31mm case size has long occupied a sweet spot in the Datejust family, offering a refined, versatile proportion that suits a broad range of wrists and styling preferences. Reference 278344RBRPRO represents the Datejust 31 at its most dazzling, uniting robust Swiss watchmaking with carefully considered luxury embellishment.

The case of the 278344RBRPRO pairs Rolex's proprietary Oystersteel—an alloy of the 904L family prized for its exceptional corrosion resistance and mirror-like polish—with 18k white gold on the crown and relevant case components. This two-tone architecture gives the watch a cool, luminous quality that photographs beautifully and catches light dynamically on the wrist. At 31mm in diameter the Oyster case is protected to 100 meters, underlining that Rolex luxury never sacrifices function.

The dial is finished in a warm, feminine pink and set with Roman numeral hour markers, a configuration that speaks to Rolex's tradition of pairing classical typefaces with contemporary color. Roman numerals lend the dial an old-world legibility and timeless character, distinguishing this reference from index-dial variants and making it a natural choice for wearers who appreciate watchmaking heritage expressed in every detail. The date aperture at three o'clock—framed by Rolex's signature Cyclops magnifying lens on the crystal—keeps the watch functionally grounded.

The white gold domed bezel set with brilliant-cut diamonds is the crown jewel of this configuration. Each stone is individually set to Rolex's meticulous standards, forming an unbroken ring of brilliance that accentuates the pink dial without overwhelming it. This diamond bezel elevates the 278344RBRPRO from a luxury sports-dress watch to a genuine jewel watch, suitable for milestone celebrations, formal occasions, or simply for those who believe everyday life deserves extraordinary accessories.

Powering the watch is Rolex's automatic movement—a self-winding mechanical caliber that reflects decades of in-house manufacturing mastery. The Oyster bracelet, one of the most copied yet most perfectly executed three-link bracelets in the industry, secures the watch comfortably and securely, its satin and polished surfaces echoing the interplay of materials found throughout the case and bezel.

At Bizak & Co., we specialize in sourcing and presenting exceptional Rolex timepieces like the Datejust 31 278344RBRPRO for discerning buyers across the United States. Whether you are looking to buy online or prefer a personalized consultation, our team is ready to guide you through every detail of this reference. Reach out to Bizak & Co. today and let us help you acquire this magnificent Rolex Datejust 31 with confidence.

Technical Details
Reference
278344RBRPRO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Pink Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278344RBRPRO special?
The 278344RBRPRO combines Oystersteel and 18k white gold construction with a pink Roman dial and a white gold domed diamond-set bezel, making it one of the most jewel-like expressions in the Datejust 31 family. This pairing of cool metallic tones with a warm pink dial and sparkling diamonds creates a watch that is both classically elegant and visually striking.

2. What movement powers the Rolex Datejust 31 278344RBRPRO?
This reference is fitted with Rolex's automatic self-winding movement, reflecting the brand's long tradition of in-house mechanical excellence. The movement winds itself via the wearer's natural wrist motion, providing reliable and precise timekeeping without the need for manual winding under normal daily use.

3. What is the case size of the Datejust 31 278344RBRPRO?
As the model name indicates, this Datejust measures 31mm in diameter, a versatile mid-size proportion that sits elegantly on a wide range of wrist sizes. The Oyster case is also rated to 100 meters (330 feet) of water resistance, adding meaningful practicality to its refined aesthetic.

4. Is the Rolex Datejust 31 278344RBRPRO suitable for everyday wear?
Yes—despite its diamond bezel and luxurious detailing, the Datejust 31 is built on Rolex's legendary Oyster case and Oystersteel construction, engineered for durability and daily use. The 100-meter water resistance and screw-down crown ensure the watch handles the rigors of everyday life while maintaining its brilliant appearance.

5. What does the dial and bezel look like on the 278344RBRPRO?
The dial is finished in a warm pink tone and features Roman numeral hour markers, pairing classical typography with a modern, feminine color palette. The bezel is crafted in 18k white gold with a domed profile and fully set with brilliant-cut diamonds, creating a continuous ring of sparkle that frames the pink dial beautifully.

6. How can I buy the Rolex Datejust 31 278344RBRPRO from Bizak & Co.?
You can browse and purchase the Datejust 31 278344RBRPRO directly through bizakandco.com or contact our team for a personalized consultation. Bizak & Co. is not an authorized Rolex dealer, and we are happy to answer any questions about this reference, discuss availability, and guide you through a secure purchase process.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...