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Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink Rolex Datejust 31 31 mm 278344RBRPSO Steel/White…

Reference 278344RBRPSO

Full watch configuration

Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink

$12,089.00 $12,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink

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Rolex Datejust 31 31 mm 278344RBRPSO Steel/White Gold/Diamonds Pink

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The Rolex Datejust 31 reference 278344RBRPSO is a 31 mm two-tone timepiece combining Oystersteel and 18k white gold, dressed with a pink index dial and a white gold domed diamond-set bezel. Riding on a classic Oyster bracelet and driven by an automatic movement, this reference strikes a refined balance between everyday durability and unmistakable luxury.

What sets the 278344RBRPSO apart is the luminous contrast between the blush pink dial and the brilliant white gold diamond bezel, making it one of the most sought-after mid-size Datejust references among collectors and fashion-conscious buyers alike. Contact Bizak and Co. today to inquire about this piece or browse our full selection of pre-owned Rolex watches for sale online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most storied references in the history of Swiss watchmaking, and the 31 mm case size occupies a sweet spot that has attracted a devoted following since Rolex expanded the Datejust family to serve a wider range of wrist profiles. Reference 278344RBRPSO represents one of the most refined expressions of that lineage, pairing precious white gold and Oystersteel construction with diamonds for a result that is simultaneously sporty and genuinely glamorous.

At 31 mm, the case is crafted in Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and its ability to hold a high-polish finish over years of daily wear. The case is complemented by 18k white gold crown guards and case elements, giving the two-tone composition a crisp, cool-toned contrast that photographs beautifully and reads as unapologetically luxurious on the wrist.

The pink dial is the emotional heart of this reference. Soft yet confident, the blush hue plays against the diamond-set white gold domed bezel in a way that feels both feminine and boldly architectural. Hour markers are presented as clean indexes set against the pink background, ensuring legibility while preserving the dial's elegant, uncluttered aesthetic. The combination of the pink dial with sparkling diamond bezel is precisely what makes the 278344RBRPSO one of the most searched Datejust 31 configurations among buyers today.

Power comes from an automatic movement, consistent with Rolex's commitment to self-winding mechanical precision across the Datejust range. The watch is water resistant to 100 meters, reflecting the Oyster case's hermetically sealed construction and underscoring that this is a genuine instrument watch, not merely a decorative piece. The Oyster bracelet completes the package with the brand's signature three-link architecture, offering a secure and comfortable fit that integrates seamlessly with the steel and white gold case.

Bizak and Co. is a trusted source for authenticated luxury timepieces, and the Rolex Datejust 31 278344RBRPSO represents exactly the kind of highly wearable, deeply desirable reference that holds its appeal across seasons and trends. Whether you are buying your first luxury watch or adding a pink-dial diamond-bezel Datejust to a mature collection, this reference delivers on every dimension. Reach out to our team to ask about availability, condition details, and purchasing options — we are here to help you secure the right watch with confidence.

Technical Details
Reference
278344RBRPSO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Pink index dial with diamonds
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278344RBRPSO special?
The 278344RBRPSO stands out for its combination of a blush pink index dial with a white gold domed diamond-set bezel, all on a two-tone Oystersteel and 18k white gold case. This pairing makes it one of the most visually distinctive and highly sought-after Datejust 31 references currently available on the secondary market.

2. What movement powers the Rolex Datejust 31 278344RBRPSO?
This reference is powered by an automatic self-winding movement, in keeping with the mechanical tradition Rolex applies across the Datejust line. Rolex automatic movements are celebrated for their precision, reliability, and long service intervals.

3. What is the case size of the Datejust 31 278344RBRPSO?
The case measures 31 mm in diameter, positioning it as a mid-size option that suits a broad range of wrist sizes for both women and men who prefer a more compact profile. The 31 mm Datejust is one of Rolex's most popular sizes for buyers seeking something between the 28 mm and 36 mm variants.

4. Is the Rolex Datejust 31 278344RBRPSO suitable for everyday wear?
Yes — the Datejust 31 is built on Rolex's Oyster case platform, which provides water resistance to 100 meters and robust durability for daily use. The Oystersteel construction resists corrosion, while the Oyster bracelet is designed to withstand the rigors of an active lifestyle without sacrificing elegance.

5. What are the dial and bezel materials on the 278344RBRPSO?
The dial is finished in a pink tone with index hour markers, giving the watch a warm, sophisticated appearance. The bezel is crafted in 18k white gold and set with diamonds in a domed profile, adding brilliance and elevating the watch into genuine jewelry-watch territory.

6. Is the Rolex Datejust 31 278344RBRPSO a good investment, and how can I buy it from Bizak and Co.?
The Datejust 31 in precious metal and diamond configurations has historically demonstrated strong demand on the secondary market, and the pink dial with diamond bezel variant is among the most requested references we see from serious collectors. Contact Bizak and Co. directly through bizakandco.com to inquire about current availability, condition specifics, and secure purchasing options.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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