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Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White…

Reference 278384RBR

Full watch configuration

Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue

$18,599.00 $19,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue

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Rolex Datejust 31 31 mm 278384RBRBLURJ Steel/White Gold/Diamonds Blue

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The Rolex Datejust 31 reference 278384RBR is a 31mm mid-size luxury watch crafted in Oystersteel and 18k white gold, featuring a bright blue Roman numeral dial framed by a luminous diamond-set bezel and finished with the elegant five-piece Jubilee bracelet. Powered by an automatic movement, this reference unites Rolex's renowned mechanical precision with an unmistakably glamorous aesthetic.

Reference 278384RBR stands out for its harmonious blend of sporty Oystersteel construction and the refined sparkle of white gold and diamonds, making it equally at home at a black-tie event or a sophisticated daily outing. Contact Bizak & Co. today to learn more or purchase this stunning Datejust 31 for sale online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most iconic and enduring watch families ever created, having introduced the world's first self-winding wristwatch to display the date in a magnified window at 3 o'clock when it debuted in 1945. Across more than seven decades, the Datejust has grown into a broad family of references spanning multiple sizes and material combinations, yet it has never lost the elegant proportions and quiet confidence that made it a symbol of achievement. The 31mm case size occupies a coveted middle ground—larger than a traditional ladies' dress watch yet more refined than a full-size 36mm or 41mm sport model—and it has attracted a devoted following among those who appreciate understated power on the wrist.

Reference 278384RBR represents one of the most jewel-forward expressions of the Datejust 31 line. The case is constructed from Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and its ability to hold a mirror polish with extraordinary depth, blended seamlessly with 18k white gold accents that elevate the profile from sporty to genuinely luxurious. The diamond-set bezel encircles the dial with a continuous ring of brilliant-cut stones, catching light from every angle and transforming the watch into something that reads as fine jewelry as much as a precision timepiece.

The bright blue Roman numeral dial is the visual centerpiece of this reference and the detail that collectors most often cite when describing its appeal. The vivid, saturated hue shifts subtly depending on lighting conditions—appearing deep sapphire in shade and lighter, more electric in direct sunlight—while the classical Roman numerals add a layer of heritage and formality that Arabic indices simply cannot replicate. Together, the blue dial and the sparkling diamond bezel create a color and texture contrast that is sophisticated without being ostentatious.

Completing the presentation is the iconic Jubilee bracelet, a five-piece link design that Rolex introduced alongside the original Datejust in 1945 and has refined continuously ever since. The Jubilee's finer, more numerous links give it a noticeably supple drape on the wrist compared to the broader Oyster bracelet, and it has long been considered the definitive pairing for the Datejust line. Finished with a combination of brushed and polished surfaces, it echoes the dual-texture approach of the case and reinforces the watch's position between sporty tool watch and elegant dress piece. The automatic movement within provides reliable, self-winding daily accuracy consistent with Rolex's exacting manufacturing standards.

Buying a Rolex Datejust 31 reference 278384RBR from Bizak & Co. means working with a knowledgeable luxury watch dealer dedicated to sourcing exceptional timepieces and providing a transparent, trustworthy purchasing experience. Whether you are adding this reference to a growing collection, purchasing it as a meaningful gift, or acquiring your first serious Swiss luxury watch, Bizak & Co. is here to answer every question and guide you through the process. Browse our current inventory online or reach out directly—our team is ready to help you secure this extraordinary blue diamond Datejust 31 today.

Technical Details
Reference
278384RBR
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Bright blue Roman numeral dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278384RBR special?
Reference 278384RBR combines Oystersteel and 18k white gold construction with a diamond-set bezel and a vivid bright blue Roman numeral dial, making it one of the most visually striking expressions of the Datejust 31 family. The five-piece Jubilee bracelet completes a look that balances classic Rolex heritage with genuine jewelry-level glamour.

2. What movement powers the Rolex Datejust 31 278384RBR?
This reference is equipped with an automatic self-winding movement, consistent with the Datejust 31 line's commitment to mechanical precision and everyday reliability. The movement winds itself through the natural motion of the wearer's wrist, requiring no manual winding under normal wearing conditions.

3. What is the case size of the Datejust 31 278384RBR?
The case measures 31mm in diameter, placing it in the mid-size category of the Datejust family. This size is versatile and flattering on a wide range of wrist sizes, making it popular with both women and men who prefer a more refined, understated profile.

4. Is the Rolex Datejust 31 278384RBR suitable for everyday wear?
Yes—the Oystersteel and white gold Oyster case is built to Rolex's rigorous standards for durability, and the watch carries a water resistance rating of 100 meters (330 feet), making it genuinely practical for daily use. The diamond bezel and blue dial bring elegance to everyday moments without sacrificing the robustness Rolex is known for.

5. What are the dial and bezel details on the 278384RBR?
The dial is a bright blue Roman numeral design that shifts in tone with changing light, offering a rich, eye-catching presence on the wrist. The bezel is set with brilliant-cut diamonds in an 18k white gold setting, adding a continuous sparkle that frames the blue dial beautifully.

6. How can I buy the Rolex Datejust 31 278384RBR from Bizak & Co.?
You can browse and purchase the Datejust 31 reference 278384RBR directly through bizakandco.com, or contact our team for personalized assistance. Bizak & Co. is committed to a transparent buying experience, and our knowledgeable staff is happy to answer any questions about this reference before you commit to a purchase.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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