Skip to product information
Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White…

Reference 278384RBRBLURO

Full watch configuration

Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue

$18,599.00 $19,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Sell or trade a watch

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue

Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue

Current Catalogue Asking Price:

Your Offer

$

Submit your offer for review. Availability and the final price require confirmation.

Preferred Contact Method
I have a trade-in / add a note

Reserve with $200

Rolex Datejust 31 31 mm 278384RBRBLURO Steel/White Gold/Diamonds Blue

Your $200 deposit is applied to the watch’s purchase price. It is refundable only if Bizak & Co. cannot fulfill your order.

Estimated remaining balance: $. Pay by bank wire or cryptocurrency after we confirm your watch and final invoice. Shipping and applicable taxes are additional.

Shipping details · Return terms

Speak with a Bizak & Co. specialist about this piece

|Call or Text

The Rolex Datejust 31 reference 278384RBRBLURO is a 31mm Oystersteel and 18k white gold watch featuring a bright blue Roman numeral dial and a diamond-set bezel, making it one of the most refined expressions in the Datejust family. Paired with the classic Oyster bracelet and driven by an automatic movement, this reference balances iconic Rolex engineering with an unmistakably elevated aesthetic.

Reference 278384RBRBLURO stands out for the striking contrast between its vivid blue Roman dial and the brilliant diamond bezel, a combination that reads as both dressy and versatile on the wrist. Contact Bizak and Co. today to inquire about availability, pricing, and our white-glove purchase experience for this exceptional Rolex Datejust 31.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

Not the exact one you’re looking for?

Source your dream watch

Learn More

The Rolex Datejust is the archetype of the classic dress watch — introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial, it has remained in continuous production ever since and is widely regarded as the definitive reference point for elegant, everyday Swiss watchmaking. The 31mm size sits at the heart of Rolex's mid-size Datejust offerings, proportioned to suit a wide range of wrists while retaining every detail of the full-size collection. Reference 278384RBRBLURO represents the Datejust 31 at its most glamorous, combining precious materials and gem-setting with the robust Oyster DNA the line is built upon.

The case of the 278384RBRBLURO is crafted from a combination of Oystersteel — Rolex's proprietary 904L stainless steel, chosen for its exceptional corrosion resistance and ability to take a deep, enduring polish — and 18k white gold, a pairing that places this reference firmly in Rolex's two-tone luxury tier. At 31mm in diameter, the Oyster case is compact yet fully legible, and it carries a water resistance of 100 meters (330 feet), underscoring that Rolex never sacrifices utility for beauty.

The bright blue Roman numeral dial is the visual centerpiece of this reference. The rich, saturated blue creates an immediate impression of depth and luxury, while the Roman numerals lend a classical, almost formal register that distinguishes this dial configuration from the more common index-set alternatives. Blue dials have become among the most sought-after in the Datejust range, prized for their versatility — equally at home against a white dress shirt cuff or a casual sleeve.

Encircling the dial is a diamond-set bezel, one of the most coveted options in the Datejust 31 lineup. Each diamond is individually selected and set by Rolex craftspeople, adding a continuous arc of brilliance that catches and reflects light from every angle. The combination of the diamond bezel, white gold and steel case, and blue Roman dial makes the 278384RBRBLURO an exceptional piece for special occasions as well as elevated everyday wear. The watch is completed by the iconic Oyster bracelet, Rolex's most versatile and enduring bracelet design, renowned for its robustness, comfort, and seamless integration with the Oyster case.

Powering this Datejust 31 is a Rolex automatic movement, the product of the brand's in-house manufacture philosophy — every movement is developed, produced, and regulated entirely within Rolex's own facilities in Geneva and Bienne. Rolex movements are chronometer-certified by the COSC and subsequently tested to Rolex's own more stringent standards, ensuring precision and long-term reliability that underpins the brand's reputation.

At Bizak and Co., we specialize in curating exceptional pre-owned and new luxury timepieces for discerning collectors and first-time buyers alike. The Rolex Datejust 31 ref. 278384RBRBLURO is a perennially in-demand reference that holds its value exceptionally well in the secondary market, making it as sound an investment as it is a daily pleasure to wear. Browse our current inventory at bizakandco.com or reach out directly to our team to discuss this reference — we are here to guide you through every step of your purchase with transparency, expertise, and care.

Technical Details
Reference
278384RBRBLURO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Bright blue Roman dial
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 ref. 278384RBRBLURO special?
Reference 278384RBRBLURO combines a bright blue Roman numeral dial with a diamond-set bezel and a two-tone Oystersteel and 18k white gold case, placing it among the most luxurious configurations available in the 31mm Datejust lineup. This combination of gem-setting, precious metal, and bold dial color makes it a standout piece that commands attention while remaining unmistakably a Rolex Datejust.

2. What movement powers the Rolex Datejust 31 278384RBRBLURO?
This Datejust 31 is powered by a Rolex automatic movement developed and manufactured entirely in-house by Rolex. Rolex automatic movements are COSC chronometer-certified and held to Rolex's own elevated precision standards, ensuring reliable, accurate daily performance.

3. What is the case size of the Rolex Datejust 31 278384RBRBLURO?
The watch measures 31mm in diameter, positioning it as Rolex's mid-size Datejust option. This size is a versatile choice that works beautifully across a range of wrist sizes and is equally appropriate as a ladies' watch or a smaller-wristed men's watch.

4. Is the Rolex Datejust 31 278384RBRBLURO suitable for everyday wear?
Yes — despite its diamond bezel and precious metal accents, the Datejust 31 is built on Rolex's legendary Oyster case, which provides 100 meters (330 feet) of water resistance and the same robust construction found across the entire Rolex sports and professional lineup. The Oyster bracelet adds further comfort and durability for daily use.

5. What are the key material and dial details of ref. 278384RBRBLURO?
The case is constructed from Oystersteel and 18k white gold, and the bezel is fully set with diamonds. The dial is a bright blue with Roman numeral hour markers, a configuration that delivers a rich, layered look and remains one of the most visually compelling dial options in the current Datejust 31 range.

6. Is the Rolex Datejust 31 278384RBRBLURO a good buy, and how can I purchase it from Bizak and Co.?
The Datejust 31 in diamond-bezel, two-tone white gold and steel configurations is consistently in strong demand on the secondary market and has demonstrated solid value retention over time, making it a compelling choice for both collectors and lifestyle buyers. Visit bizakandco.com or contact our team directly to check current availability, receive detailed condition information, and arrange your purchase with confidence.

Certified Authenticity

Every watch is authenticated before delivery.

Real Family Business

You're buying from genuine people, 30 years in business.

Bizak & Co. Warranty

Every watch is checked by us before shipping.

5 Years Warranty

Every watch you buy from us is backed by our 5-year warranty—because luxury should come with long-term peace of mind.

If anything goes wrong mechanically due to a manufacturing issue, we’ll take care of it. No stress. No surprises.

Because trust isn’t built in a transaction—it’s built over time.

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

Insured delivery

Insured shipping

U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

You might also like...