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Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink Rolex Datejust 31 31 mm 278384RBRPSO Steel/White…

Reference 278384RBRPSO

Full watch configuration

Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink

$18,599.00 $19,999.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink

Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink

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Rolex Datejust 31 31 mm 278384RBRPSO Steel/White Gold/Diamonds Pink

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The Rolex Datejust 31 reference 278384RBRPSO is a 31mm two-tone luxury timepiece crafted in Oystersteel and 18k white gold, presenting a luminous pink dial with diamond index markers and a scintillating diamond-set bezel. Driven by a self-winding automatic movement and worn on the classic Oyster bracelet, this reference sits at the refined intersection of Rolex sport DNA and high jewellery elegance. It is water-resistant to 100 metres, making it as capable as it is beautiful.

What elevates the 278384RBRPSO above the standard Datejust 31 lineup is the combination of the diamond bezel, pink dial, and two-tone Oystersteel and white-gold case—a trio that flatters both formal occasions and everyday luxury wear. Bizak and Co. is pleased to offer this stunning reference for sale; contact us today to purchase online or speak with one of our specialists about acquiring this piece for your collection.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust is the archetype of the classic dress watch, having been introduced in 1945 as the world's first self-winding wristwatch to feature an automatically changing date on the dial. Over eight decades the Datejust has evolved in materials, sizes, and complications while preserving the clean, immediately recognizable silhouette that made it iconic. The 31mm mid-size case bridges the gap between the full-sized 36mm and the smaller Lady-Datejust, making it a favourite for those who prefer a refined yet substantial presence on the wrist.

Reference 278384RBRPSO represents one of the most jewel-forward expressions in the current Datejust 31 collection. The case is constructed from Rolex's proprietary Oystersteel—a 904L stainless steel alloy celebrated for its exceptional corrosion resistance and mirror-bright polish—paired with 18k white gold elements that lend an elevated luminosity to the lugs and crown. This harmonious two-tone construction is a hallmark of Rolex's craftsmanship and gives the watch a versatility that pure precious-metal models sometimes lack.

The dial of the 278384RBRPSO is finished in a captivating pink tone that radiates warmth and femininity without sacrificing sophistication. Diamond index hour markers replace the conventional applied indices, catching light from every angle and lending the watch a quietly dazzling quality. The bold pink and diamond combination is designed to read effortlessly at a glance while rewarding closer inspection with extraordinary depth and sparkle.

Framing the dial is a diamond-set bezel—one of Rolex's most coveted bezel treatments—in which individually selected brilliant-cut diamonds are meticulously set to create a continuous band of brilliance around the 31mm Oyster case. The self-winding automatic movement inside ensures reliable, precise timekeeping with no need for manual winding during regular wear, and the watch carries a water resistance rating of 100 metres, underpinning the Oyster case's legendary robustness. The three-link Oyster bracelet completes the package with the same polished-and-brushed finish that has become a Rolex signature, secured by a fold-over clasp for secure and comfortable daily wear.

Buying the Rolex Datejust 31 reference 278384RBRPSO from Bizak and Co. means working with a knowledgeable luxury watch dealer committed to sourcing exceptional timepieces. Whether you are adding a centrepiece to an established collection or purchasing your first fine Swiss watch, our team is available to guide you through the process, answer your questions, and ensure a confident, transparent transaction. Explore this reference for sale at bizakandco.com or reach out directly to speak with a specialist today.

Technical Details
Reference
278384RBRPSO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Pink with diamond index markers
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 ref. 278384RBRPSO special?
Reference 278384RBRPSO combines a two-tone Oystersteel and 18k white gold Oyster case with a pink dial, diamond index markers, and a fully diamond-set bezel—one of the most glamorous configurations in the Datejust 31 line. This trio of features creates a watch that transitions seamlessly from daily wear to formal occasions, offering both durability and jewellery-level refinement.

2. What movement powers the Rolex Datejust 31 278384RBRPSO?
The watch is driven by a Rolex self-winding automatic movement, which winds itself through the natural motion of the wearer's wrist. Rolex automatic calibers are renowned for their precision, reliability, and long service intervals, making them an excellent choice for everyday wear.

3. What is the case size of the Datejust 31 278384RBRPSO?
As the model name indicates, the case measures 31mm in diameter, placing it in Rolex's mid-size Datejust family. This size is popular with wearers who appreciate a substantial but not oversized wrist presence, and it suits a wide range of wrist circumferences.

4. Is the Rolex Datejust 31 suitable for everyday wear?
Yes—despite its diamond-set bezel and precious metal elements, the Datejust 31 is built on the robust Oyster case architecture and is water-resistant to 100 metres, making it genuinely suitable for daily life. The Oystersteel and 18k white gold construction is highly resistant to corrosion and everyday knocks, while the Oyster bracelet provides a secure and comfortable fit.

5. What is the dial and bezel like on the 278384RBRPSO?
The dial is finished in a warm pink tone with diamond-set index hour markers that sparkle in all lighting conditions. Surrounding it is a diamond-set bezel featuring brilliant-cut diamonds mounted around the full circumference of the 31mm case, creating a continuous halo of brilliance that distinguishes this reference from standard Datejust variants.

6. How can I buy the Rolex Datejust 31 278384RBRPSO from Bizak and Co.?
You can purchase this reference directly through bizakandco.com or contact our team to discuss availability, condition, and pricing. Bizak and Co. is a dedicated luxury watch dealer—not an authorized Rolex retailer—offering carefully sourced pre-owned and grey-market Rolex timepieces with transparent, knowledgeable service.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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