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Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver

Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver Rolex Datejust 31 31 mm 278384RBRSDO Steel/White…

Reference 278384RBRSDO

Full watch configuration

Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver

$19,064.00 $20,499.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver

Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver

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Rolex Datejust 31 31 mm 278384RBRSDO Steel/White Gold/Diamonds Silver

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The Rolex Datejust 31 reference 278384RBRSDO is a 31mm mid-size dress watch crafted in Oystersteel and 18k white gold, featuring a silver dial and a diamond-set bezel that radiates refined luxury. The Oyster bracelet completes the look with Rolex's signature blend of sportiness and elegance, making this reference one of the most sought-after Datejust variants available today.

What sets the 278384RBRSDO apart is the harmonious pairing of a scintillating diamond-set bezel with a pristine silver dial, a combination that elevates the classic Datejust silhouette into genuine fine-jewelry territory. Contact Bizak and Co. today to inquire about availability or to buy this stunning Rolex Datejust 31 online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most iconic and enduring watch designs in horological history, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial. Over eight decades, the Datejust has evolved through generations of refinement while retaining its essential character: an immediately recognizable case, the signature date magnified by the Cyclops lens, and Rolex's relentless commitment to precision. The 31mm Datejust sits at the heart of the collection, perfectly sized for a wide range of wrists and widely regarded as one of the most versatile luxury watches available for sale today.

Reference 278384RBRSDO represents one of the most glamorous expressions of the Datejust 31 family. Constructed from a combination of Oystersteel—Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and mirror-like polish—and 18k white gold, the case achieves a two-tone sophistication that manages to feel simultaneously sporty and opulent. At 31mm in diameter the proportions are graceful and universally flattering, sitting elegantly on the wrist without overwhelming it.

The diamond-set bezel is the jewel in the crown of this reference, quite literally. Individual diamonds are set with expert precision around the bezel, catching the light from every angle and lending the watch an undeniable presence. Paired with the silver dial, the result is a luminous, cohesive aesthetic that transitions effortlessly from a boardroom setting to a formal evening occasion. The silver dial provides a clean, cool backdrop that allows the hour markers and Rolex's signature applied indices to read with outstanding clarity.

Powering the 278384RBRSDO is an automatic movement, delivering the reliable self-winding convenience that has defined Rolex sports and dress watches for generations. The watch is water resistant to 100 meters (330 feet) thanks to the Oyster case architecture—its twinlock screw-down crown and carefully engineered case back providing protection well beyond what a dress watch of this elegance might suggest. The Oyster bracelet, one of the most copied and celebrated bracelet designs in watchmaking, rounds out the package with a secure, comfortable fit and a refined aesthetic that complements the diamond and white gold elements perfectly.

For collectors and enthusiasts searching to buy a Rolex Datejust 31 278384RBRSDO online, Bizak and Co. offers a curated, knowledgeable approach to luxury watch acquisition. Whether you are a seasoned collector adding a brilliant-set Datejust to your roster or a first-time buyer searching for a timepiece that will define years of wear, the 278384RBRSDO is a compelling choice: classic enough to be timeless, luxurious enough to be special. Reach out to the Bizak and Co. team to discuss availability, condition details, and pricing—we are here to help you find exactly the right watch.

Technical Details
Reference
278384RBRSDO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver diamond-set
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278384RBRSDO special?
The 278384RBRSDO stands out for its combination of Oystersteel and 18k white gold construction, a diamond-set bezel, and a silver dial—an unusually glamorous configuration within the Datejust 31 family. This pairing of fine materials and precision craftsmanship makes it one of the most sought-after mid-size Rolex references available. It bridges the worlds of luxury jewelry and haute horology in a single wrist-ready package.

2. What movement powers the Rolex Datejust 31 278384RBRSDO?
This reference is powered by an automatic self-winding movement, consistent with Rolex's long-standing commitment to mechanical precision and convenience. The automatic winding mechanism means the watch winds itself through the natural motion of the wearer's wrist during daily wear. Rolex manufactures its movements entirely in-house to extremely high standards of accuracy and reliability.

3. What is the case size of the Datejust 31 278384RBRSDO?
The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. This size is widely considered one of the most versatile and universally flattering in the Datejust lineup, comfortable on a broad range of wrist sizes. It is large enough for confident wrist presence yet refined enough for formal or delicate settings.

4. Is the Rolex Datejust 31 278384RBRSDO suitable for everyday wear?
Yes—despite its diamond-set bezel and luxury materials, the Datejust 31 is built on Rolex's robust Oyster case platform and is water resistant to 100 meters (330 feet), making it genuinely capable of handling daily life. The Oystersteel case material is exceptionally resistant to corrosion and scratching compared to standard stainless steel. The Oyster bracelet also provides a secure, comfortable fit for all-day wear.

5. What are the dial and bezel materials on the 278384RBRSDO?
The dial is finished in silver and paired with a bezel set with individual diamonds, creating a brilliant, light-catching aesthetic around the entire case edge. The silver dial provides a clean, cool-toned canvas that complements the white gold and diamond elements harmoniously. Together these details make this reference one of the most visually striking variants in the Datejust 31 collection.

6. How can I buy the Rolex Datejust 31 278384RBRSDO from Bizak and Co.?
You can inquire about or purchase this reference directly through Bizak and Co. at bizakandco.com, where our team of knowledgeable specialists is available to answer questions about availability, condition, and pricing. We encourage prospective buyers to contact us directly for personalized assistance, as inventory of sought-after references like the diamond Datejust 31 moves quickly. Bizak and Co. is not an authorized Rolex dealer, and all available pieces are offered on the pre-owned or gray market.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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