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Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl

Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl Rolex Datejust Lady 31 31 mm 278240MOPDBO…

Reference 278240MOPDBO

Full watch configuration

Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl

$10,601.00 $11,399.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl

Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl

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Rolex Datejust Lady 31 31 mm 278240MOPDBO Steel/White Gold/Diamonds White Mother of Pearl

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The Rolex Datejust Lady 31 reference 278240MOPDBO is a 31 mm Oystersteel and 18k white gold dress watch featuring a luminous white mother-of-pearl dial, a custom diamond-set bezel, and the iconic Oyster bracelet. This reference pairs the enduring Datejust silhouette with sparkling diamond accents for a result that is unmistakably feminine yet versatile enough for daily wear.

What sets the 278240MOPDBO apart is the brilliant interplay between the diamond bezel and the opalescent mother-of-pearl dial, creating a watch that catches the light from every angle. Contact Bizak and Co. today to learn more or to purchase this stunning Rolex Datejust 31 for sale online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most storied watch models in horological history, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial. Over the decades it has evolved into multiple sizes and configurations, and the 31 mm Datejust occupies an elegant midsize position that suits a wide range of wrists. The Lady 31 designation reflects Rolex's commitment to creating timepieces that are fully featured and robustly constructed, not merely scaled-down versions of larger references. Reference 278240MOPDBO represents the model at its most glamorous, combining two precious materials and a gem-set bezel into a cohesive and wearable luxury statement.

The case of the 278240MOPDBO measures 31 mm in diameter and is crafted from a combination of Oystersteel—Rolex's proprietary 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish luster—and 18k white gold accents. The Oyster case architecture is one of the most recognizable in watchmaking, defined by its smooth, flowing lugs and the screwed-down Twinlock crown that contributes to water resistance of 100 meters (330 feet). The overall construction reflects the same standards applied across the entire professional Rolex lineup, making this a watch built to last generations.

The dial is the true showpiece of this reference. The white mother-of-pearl surface is a natural material whose organic, shifting iridescence changes character depending on the light source and viewing angle, giving the watch an almost living quality. Diamond indices or accents on the dial add brilliance and reinforce the jewelry-watch character of the piece. The custom diamond-set bezel frames the dial with additional sparkle, completing a look that blends fine jewelry sensibility with the precision instrument DNA that defines every Rolex.

Powering the watch is an automatic movement, meaning the rotor winds the mainspring through the natural motion of the wearer's wrist, offering practical convenience alongside mechanical integrity. Rolex movements are manufactured entirely in-house and are known for their accuracy, reliability, and longevity. The movement inside a Datejust is chronometer-certified by the Contrôle Officiel Suisse des Chronomètres (COSC) and further tested by Rolex's own Superlative Chronometer standards, ensuring precision that meets the demands of everyday life.

On the wrist, the 31 mm Oyster case occupies a refined, confident space that reads as luxurious without being ostentatious. The Oyster bracelet—featuring flat, polished three-piece links—provides a secure, comfortable fit and integrates seamlessly with the case design. Its Oysterclasp buckle includes a safety mechanism for added security. Whether worn to a formal occasion or as an elevated everyday companion, the Datejust Lady 31 in this diamond and mother-of-pearl configuration delivers versatility that few watches can match at any price point.

At Bizak and Co., we specialize in helping discerning collectors and first-time buyers find exceptional Rolex timepieces with confidence. The Rolex Datejust 31 reference 278240MOPDBO for sale here represents a compelling opportunity to own a genuinely iconic watch with one of the most desirable dial and bezel combinations available. Please note that Bizak and Co. is not an authorized Rolex dealer. We encourage you to reach out to our team with any questions about this reference—we are here to guide you through every detail and ensure a purchase experience that matches the quality of the watch itself.

Technical Details
Reference
278240MOPDBO
Model
Datejust 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
White mother-of-pearl with diamond indices
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust 31 reference 278240MOPDBO special?
The 278240MOPDBO stands out for its combination of a white mother-of-pearl dial, a custom diamond-set bezel, and an Oystersteel and 18k white gold case, making it one of the most visually striking configurations in the Datejust 31 lineup. The interplay between the iridescent dial and sparkling diamonds gives it a jewelry-watch character while retaining the durability and precision Rolex is known for.

2. What movement powers the Rolex Datejust 31 278240MOPDBO?
This reference is powered by a Rolex automatic movement that winds itself through the natural motion of the wearer's wrist. Rolex automatic movements are manufactured entirely in-house and certified as Superlative Chronometers, ensuring exceptional accuracy and reliability for everyday use.

3. What is the case size of the Datejust 31 278240MOPDBO?
The Rolex Datejust Lady 31 reference 278240MOPDBO features a 31 mm Oyster case, a midsize dimension that suits a wide variety of wrists. The case is crafted from Oystersteel and 18k white gold, and is water resistant to 100 meters (330 feet).

4. Is the Rolex Datejust Lady 31 suitable for everyday wear?
Absolutely—the Datejust 31 is designed to be worn every day thanks to its robust Oyster case construction, screw-down Twinlock crown, and 100-meter water resistance. Despite its diamond bezel and mother-of-pearl dial, the watch is built to the same exacting standards as Rolex's professional sports models.

5. What material is the dial and bezel on the 278240MOPDBO?
The dial is finished in white mother-of-pearl, a natural material celebrated for its shifting iridescent quality, and features diamond accents. The bezel is custom-set with diamonds, elevating the watch from a classic dress timepiece to a genuine jewelry watch with serious horological credentials.

6. Is the Rolex Datejust 31 278240MOPDBO a good buy, and how can I purchase it from Bizak and Co.?
The Datejust 31 in a diamond and mother-of-pearl configuration is widely regarded as one of the most desirable and collectible variants in the Datejust family, combining lasting design with enduring value. You can buy this Rolex Datejust 31 278240MOPDBO online at bizakandco.com or contact our team directly—we are happy to answer any questions and guide you through the purchase process. Please note that Bizak and Co. is not an authorized Rolex dealer.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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