Rolex Datejust Lady 31 31 mm 278240PDBJ Steel/White Gold/Diamonds Pink Rolex Datejust Lady 31 31 mm 278240PDBJ…

The Rolex Datejust is one of the most storied references in watchmaking history, introduced in 1945 as the world's first self-winding wristwatch to display the date in a window on the dial. Over eight decades the collection has evolved in size, material, and decoration while retaining the clean, balanced silhouette that made it iconic. The Lady 31 occupies a sweet spot in the range — larger than the classic 28mm Ladies Datejust yet more delicate than the full 36mm, making it enormously popular with wearers who want a statement presence without sacrificing femininity.

Reference 278240PDBJ elevates the standard Datejust formula with a deliberately luxurious specification. The 31mm Oyster case is rendered in Oystersteel — Rolex's proprietary 904L stainless steel renowned for its exceptional corrosion resistance and mirror-bright polish — accented with 18k white gold elements that give the lugs and crown a cool, precious-metal gleam. The result is a two-tone aesthetic that reads as refined rather than flashy, a hallmark of Rolex's design philosophy.

The dial is where the 278240PDBJ truly captivates. A rich pink finish is set with diamonds, catching light at every angle and lending the watch an almost jewel-box quality. Pink has become one of the most sought-after dial colorways in the modern Datejust lineup, appealing to collectors who want something beyond the classic white or silver. The custom diamond-set bezel encircles the dial, amplifying the sparkle and framing the pink ground with a continuous parade of brilliant-cut stones.

Powering the watch is Rolex's automatic movement, a self-winding caliber whose precision and reliability are hallmarks of the brand. The Jubilee bracelet — a five-piece link design created specifically for the Datejust at its 1945 debut — completes the package with a supple, flowing drape on the wrist that remains one of the most comfortable and elegant bracelets in fine watchmaking. Together, the Oyster case, automatic movement, and Jubilee bracelet mean this is a watch built for daily wear without compromise.

Bizak & Co. is proud to offer the Rolex Datejust Lady 31 278240PDBJ to discerning buyers across the United States. Whether you are adding a statement timepiece to a growing collection or seeking the perfect gift, this reference delivers heirloom quality, instant recognizability, and enduring desirability. Please note that Bizak & Co. is not an authorized Rolex dealer; all watches are sourced through secondary-market channels and presented as described. Reach out to our team to ask questions, request additional photographs, or buy online with confidence.