Rolex Datejust Lady 31 31 mm 278240PDBO Steel/White Gold/Diamonds Pink Rolex Datejust Lady 31 31 mm 278240PDBO…

The Rolex Datejust is the definitive dress watch, a lineage stretching back to 1945 when Rolex introduced the world's first self-winding wristwatch to display the date in a window on the dial. Decades later that pioneering spirit lives on in the Datejust Lady 31, a midsize interpretation that occupies the sweet spot between the classic 28mm ladies' model and the full-size 36mm, offering a presence that reads as confidently modern on the wrist while remaining unmistakably Rolex.

Reference 278240PDBO is one of the most jewel-forward expressions in the current Datejust Lady 31 lineup. The case and bracelet are constructed from Rolex's proprietary Oystersteel—an exceptionally corrosion-resistant alloy from the 904L steel family—paired with 18k white gold accents that add a cool luminous contrast. At 31mm the Oyster case sits beautifully on a range of wrist sizes, and its fluted crown guards and screw-down Twinlock crown contribute to a water resistance of 100 meters (330 feet), giving this elegantly dressed watch a robustness that few jeweled competitors can match.

The dial is the centerpiece of this reference: a pink canvas that radiates warmth and femininity, set with diamonds that catch light from every angle. The diamond-set bezel frames the dial in an unbroken circuit of brilliance, a detail that elevates the 278240PDBO well beyond a standard steel Datejust and places it firmly in conversation with high-jewelry timepieces. The result is a watch that transitions effortlessly from a boardroom meeting to a formal dinner or a weekend brunch.

Powering the watch is Rolex's automatic movement, the same category of in-house self-winding caliber technology that underpins the entire Datejust family. Rolex automatic movements are renowned for their precision, reliability, and long service intervals, providing owners with confidence that the beauty on the wrist is matched by performance inside the case. The Oyster bracelet completes the package with its three-piece link construction, delivering both security and comfort throughout the day.

For collectors and first-time luxury buyers alike, the Datejust Lady 31 in reference 278240PDBO represents one of the most enduring value propositions in the pre-owned and grey-market watch world. Rolex Datejust models have demonstrated consistent demand and strong price retention over time, and diamond-dial, diamond-bezel references in desirable pink configurations are perennially sought after. At Bizak & Co. we curate only the finest examples, and our team is ready to answer your questions, provide additional photographs, and guide you through a secure purchase. Contact us today to make this extraordinary Rolex Datejust Lady 31 yours.