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Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver

Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver Rolex Datejust Lady 31 31 mm 278240SDBJ…

Reference 278240SDBJ

Full watch configuration

Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver

$11,066.00 $11,899.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver

Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver

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Rolex Datejust Lady 31 31 mm 278240SDBJ Steel/White Gold/Diamonds Silver

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The Rolex Datejust Lady 31 ref. 278240SDBJ is a 31mm Oystersteel and 18k white gold timepiece featuring a silver dial, a custom diamond-set bezel, and a classic Jubilee bracelet. Powered by a self-winding automatic movement, it combines Rolex's legendary precision with an unmistakably elegant, diamond-adorned aesthetic.

This reference stands out for the brilliant interplay between the sparkling diamond bezel, the clean silver dial, and the refined five-piece-link Jubilee bracelet—details that make it equally at home at a formal gala or an upscale lunch. Contact Bizak & Co. today to learn more or to buy this stunning Rolex Datejust Lady 31 online.

Compare it across every Datejust Lady 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust Lady 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is widely regarded as the watch that defined the modern dress timepiece, and the Lady 31 expression of that lineage—reference 278240SDBJ—demonstrates exactly why the collection has remained desirable for decades. Introduced as a midsize format that sits comfortably between the classic Lady-Datejust 28 and the full-size 36, the 31mm case strikes an ideal balance for wrists that want presence without excess. With Oystersteel paired with 18k white gold accents, this reference blends workaday durability with genuine fine-jewelry credentials.

The case measures 31mm in diameter and is crafted from Rolex's proprietary Oystersteel, an alloy in the 904L family prized for its exceptional corrosion resistance and high polish retention. White gold elements elevate the composition, lending a cool, luminous contrast against the steel that gives the watch a quietly luxurious character. The Oyster case architecture provides robust protection, and the watch is rated to 100 meters (330 feet) of water resistance, meaning it accompanies the wearer through everyday life without worry.

The silver dial is one of the most timeless choices in the Datejust palette—crisp, light-catching, and endlessly legible. It pairs seamlessly with the custom diamond-set bezel, whose stones encircle the case and catch light from every angle. Together, the dial and bezel create a cohesive fine-jewelry sensibility that is entirely in keeping with the Datejust tradition of blending horological function with decorative artistry.

Powering the 278240SDBJ is Rolex's self-winding automatic movement, a technology the brand has refined over generations to deliver consistent, reliable timekeeping. The movement winds itself through the natural motion of the wrist, requiring no battery and minimal intervention from the wearer. This mechanical heart, housed invisibly beneath the elegant exterior, is central to the Datejust's enduring reputation for precision.

The Jubilee bracelet fitted to this reference is a design that Rolex introduced alongside the very first Datejust in 1945, and it remains one of the most recognized bracelets in watchmaking. Its five-piece-link construction imparts a fluid, almost fabric-like drape on the wrist, and the fine alternation of polished and brushed surfaces gives it a jewel-like refinement. The combination of the Jubilee bracelet with the diamond bezel and silver dial creates a cohesive statement that reads as unmistakably Rolex.

At Bizak & Co., we specialize in helping discerning collectors and first-time buyers alike secure the exact reference they are searching for. The Rolex Datejust Lady 31 278240SDBJ is an exceptional choice for anyone seeking a watch that functions as both a precision instrument and a piece of fine jewelry—suitable for daily wear and special occasions in equal measure. Reach out to our team at bizakandco.com to inquire about availability, pricing, and how to buy this Rolex Datejust Lady 31 online with confidence.

Technical Details
Reference
278240SDBJ
Model
Datejust Lady 31
Movement
Automatic
Case material
Two-Tone
Bracelet material
Two-Tone
Dial
Silver with diamonds
Case size
31mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Datejust Lady 31 ref. 278240SDBJ special?
The 278240SDBJ distinguishes itself through the combination of a custom diamond-set bezel, a clean silver dial, and Oystersteel with 18k white gold construction—elements that give it genuine fine-jewelry appeal while retaining all of the durability and precision Rolex is known for. The 31mm midsize format is also uniquely versatile, suiting a wide range of wrist sizes and style preferences.

2. What movement powers the Rolex Datejust Lady 31 278240SDBJ?
This reference is equipped with a self-winding automatic movement, meaning it is wound continuously by the natural motion of the wearer's wrist. Rolex's automatic movements are celebrated for long-term reliability and chronometric accuracy, making this watch a precision instrument as well as a beautiful accessory.

3. What is the case size of the Datejust Lady 31 278240SDBJ?
The case measures 31mm in diameter, placing it in Rolex's midsize category between the Lady-Datejust 28 and the standard 36mm Datejust. This size offers excellent wrist presence without overwhelming smaller wrists, and it reads as both elegant and contemporary.

4. Is the Rolex Datejust Lady 31 suitable for everyday wear?
Yes—the Datejust Lady 31 is built to Rolex's Oyster standards, offering 100 meters (330 feet) of water resistance and a robust Oystersteel case that handles daily life with ease. The diamond bezel and silver dial add glamour, but the watch's construction means it can genuinely be worn every day without concern.

5. What are the dial and bezel details on the 278240SDBJ?
The dial is finished in silver, one of the most classic and timeless options in the Datejust range, providing crisp legibility and a light-catching quality. The bezel is custom diamond-set, with stones encircling the case in a manner that gives the watch unmistakable fine-jewelry character while complementing the Oystersteel and white gold case.

6. Is the Rolex Datejust Lady 31 278240SDBJ a good buy, and how can I purchase it from Bizak & Co.?
The Datejust Lady 31 in steel and white gold with a diamond bezel is a perennially sought-after configuration that holds strong collector and market interest. You can inquire about purchasing this reference by visiting bizakandco.com or contacting our team directly—we are happy to answer questions about availability, condition details, and how to buy this Rolex Datejust Lady 31 online securely.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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