Rolex Datejust Lady 31 31 mm 278240SVDBO Steel/White Gold/Diamonds Silver

Rolex Datejust Lady 31 31 mm 278240SVDBO Steel/White Gold/Diamonds Silver Rolex Datejust Lady 31 31 mm 278240SVDBO…

Name: Rolex Datejust Lady 31 31 mm 278240SVDBO Steel/White Gold/Diamonds Silver
Brand: Rolex
SKU: 278240SVDBO
Price: 10601.0 USD

Reference 278240SVDBO

Full watch configuration

Rolex Datejust Lady 31 31 mm 278240SVDBO Steel/White Gold/Diamonds Silver

$10,601.00 ~~$11,399.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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The Rolex Datejust Lady 31 reference 278240SVDBO is a 31mm mid-size dress watch crafted in Oystersteel and white gold, presenting a silver dial paired with a striking custom diamond-set bezel and the classic Oyster bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it balances everyday reliability with refined elegance.

Reference 278240SVDBO stands out for its seamless fusion of Rolex engineering and diamond craftsmanship, making it one of the most sought-after Lady Datejust variants on the secondary market. Browse this listing at Bizak & Co. or contact our team to learn more about acquiring this timepiece.

Compare it across every Datejust Lady 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust is widely regarded as the archetype of the classic dress watch, and the Lady 31 continues that legacy in a versatile 31mm case size that appeals equally to those seeking a dedicated ladies' watch and those who prefer a refined mid-size wear. Introduced as part of Rolex's ongoing evolution of the Datejust family, the 31mm format occupies a sweet spot between the 28mm Lady-Datejust and the full 36mm case, offering greater dial legibility without sacrificing elegance. Reference 278240SVDBO represents a particularly desirable configuration within this line.

The case and bracelet of the 278240SVDBO are constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and high-polish lustre — complemented by white gold accents that elevate the aesthetic into true luxury territory. The Oyster bracelet, one of Rolex's most iconic and enduring designs, provides a secure and comfortable fit on the wrist while maintaining a dressy profile suited to both formal occasions and sophisticated daily wear.

The dial is finished in silver, a timeless choice that catches the light with a clean, luminous quality and reads effortlessly against the diamond-set bezel surrounding it. The custom diamond bezel is the defining visual statement of this reference: individually set stones encircle the case, adding a layer of brilliance and exclusivity that distinguishes this configuration from the standard fluted or smooth bezel variants. The combination of silver dial and diamond bezel creates a cohesive, high-jewelry aesthetic without veering into excess.

At the heart of the watch is a Rolex automatic movement, the hallmark of the brand's commitment to precision and self-sufficiency. The Oyster case provides water resistance to 100 meters (330 feet), ensuring that this watch is not merely decorative but genuinely robust and wearable in everyday situations. The screw-down Oyster crown, a Rolex innovation dating back decades, seals the case hermetically and contributes to the watch's proven durability.

The Rolex Datejust Lady 31 278240SVDBO is an ideal choice for the discerning buyer who wants an iconic Swiss manufacture watch with elevated diamond detailing, mid-size wearability, and the enduring prestige of the Datejust name. As a secondary-market specialist, Bizak & Co. sources carefully vetted pre-owned and new-old-stock Rolex timepieces and presents them with full transparency. Contact our team at bizakandco.com to discuss availability, pricing, and any questions about this reference — we are here to help you acquire the right watch with confidence.

Reference: 278240SVDBO
Model: Datejust Lady 31
Movement: Automatic
Case material: Two-Tone
Bracelet material: Two-Tone
Dial: Silver with diamonds
Case size: 31mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Datejust Lady 31 ref. 278240SVDBO special?
The 278240SVDBO combines Oystersteel and white gold construction with a custom diamond-set bezel and a clean silver dial, making it one of the most visually striking configurations in the Datejust Lady 31 lineup. This blend of Rolex engineering and fine-jewelry detailing gives it a distinctly elevated presence that stands apart from standard bezel variants.

2. What movement powers the Rolex Datejust Lady 31 278240SVDBO?
This reference is equipped with a Rolex automatic movement, consistent with the broader Datejust 31 family. The automatic caliber provides reliable, self-winding performance suited to everyday wear without the need for manual winding.

3. What is the case size of the Datejust Lady 31?
The Rolex Datejust Lady 31 measures 31mm in diameter, positioning it as a versatile mid-size option between the 28mm Lady-Datejust and the 36mm full-size Datejust. This size works beautifully on a range of wrist sizes and appeals to buyers who appreciate a slightly more substantial presence on the wrist.

4. Is the Rolex Datejust Lady 31 suitable for everyday wear?
Yes — the Datejust Lady 31 is engineered for daily wear, featuring a robust Oystersteel and white gold Oyster case rated to 100 meters (330 feet) of water resistance. The Oyster bracelet and Rolex automatic movement are designed to withstand the rigors of regular use while maintaining accuracy and appearance.

5. What are the dial and bezel details on the 278240SVDBO?
The dial is finished in silver, offering a bright and legible surface that complements the surrounding diamond-set bezel. The custom diamond bezel features individually set stones that encircle the case, giving this reference a fine-jewelry quality that elevates it beyond a standard sport or dress configuration.

6. Is the Rolex 278240SVDBO a good buy, and how can I purchase it from Bizak & Co.?
The Rolex Datejust Lady 31 in a diamond-bezel configuration is consistently in demand on the secondary market, reflecting both the enduring appeal of the Datejust line and the desirability of diamond-set variants. Visit bizakandco.com or contact our team directly to inquire about this reference — Bizak & Co. is a trusted secondary-market dealer committed to transparency and quality.

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