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Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye

Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye Rolex Day-Date 36 36 mm 118238BEDP Yellow…

Reference 118238BEDP

Full watch configuration

Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye

$36,317.00 $39,050.00
Requested condition
Pre-Owned
Requested accessories
Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye

Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye

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Rolex Day-Date 36 36 mm 118238BEDP Yellow Gold Bull's Eye

Catalogue watch price: $36,317.00 USD

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The Rolex Day-Date 36 ref. 118238BEDP is an 18k yellow gold automatic watch featuring the striking Bull's Eye dial, yellow gold fluted bezel, and the iconic President bracelet. This 36mm dress watch represents one of Rolex's most celebrated references, combining a bold concentric-circle dial motif with the prestige of solid gold construction throughout.

Reference 118238BEDP stands out for its rare Bull's Eye dial, a collector-favorite design that commands attention on the wrist and distinguishes it from standard Day-Date offerings. Contact Bizak & Co. to learn more about acquiring this exceptional piece or to buy online at bizakandco.com.

Compare it across every Day-Date 36 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Day-Date 36, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Day-Date 36 has long occupied the pinnacle of the Rolex catalog, introduced in 1956 as the first wristwatch to display the full spelling of the day of the week alongside the date. Crafted exclusively in precious metals, the Day-Date earned the nickname "The President's Watch" after becoming a favorite of world leaders and cultural icons alike. Reference 118238BEDP continues that storied tradition in 18k yellow gold, one of the most classically prestigious configurations the model offers.

At 36mm, this reference presents the original Day-Date diameter — a size that sits with refined elegance on a wide range of wrist sizes and never sacrifices the watch's commanding presence. The 18k yellow gold Oyster case is paired with a matching yellow gold fluted bezel, a hallmark design detail that adds textural sophistication and catches the light with every movement of the wrist. The fluted bezel on the Day-Date has historically served both as an aesthetic signature and a subtle indicator of the watch's solid gold construction.

The defining feature of this particular reference is the Bull's Eye dial, a vivid concentric-circle design that creates an almost hypnotic optical depth. The Bull's Eye is one of the most sought-after and visually distinctive dials in the entire Rolex catalog, beloved by collectors who prize individuality within the Day-Date family. Its bold, graphic character transforms a dress watch into a conversation piece without sacrificing an ounce of elegance.

Powering the 118238BEDP is Rolex's automatic movement, regulated to the exacting standards Rolex demands across its entire lineup. The watch is presented on the President bracelet — a three-piece link design created exclusively for the Day-Date and available only in precious metal — which completes the all-gold aesthetic and provides a supremely comfortable, secure fit on the wrist. Together, case, dial, bezel, and bracelet form a cohesive statement of horological luxury.

At Bizak & Co., we specialize in sourcing exceptional Rolex references for discerning collectors and first-time luxury buyers alike. The Day-Date 36 ref. 118238BEDP with Bull's Eye dial is a rare find that appeals equally to the seasoned collector and the buyer seeking a landmark timepiece. Browse this reference and our full Rolex inventory at bizakandco.com, or reach out directly to our team for personalized assistance — we are here to help you acquire the right watch with confidence.

Technical Details
Reference
118238BEDP
Model
Day-Date 36
Movement
Automatic
Case material
Yellow Gold
Bracelet material
Yellow Gold
Dial
Bull's Eye
Case size
36mm
Requested condition
Pre-Owned
Requested accessories
Full Set
FAQ

1. What makes the Rolex Day-Date 36 ref. 118238BEDP special?
Reference 118238BEDP is distinguished by its rare Bull's Eye dial, a bold concentric-circle design that is among the most visually striking and collector-coveted options in the Day-Date lineup. Combined with an 18k yellow gold case, fluted bezel, and President bracelet, this watch is a complete expression of Rolex luxury in a single reference.

2. What movement powers the Rolex Day-Date 118238BEDP?
The Day-Date 36 ref. 118238BEDP is powered by an automatic movement, consistent with Rolex's manufacture standards for self-winding precision. Rolex automatic movements are renowned for their reliability and long-term accuracy.

3. What is the case size of the Rolex Day-Date 118238BEDP?
This reference features a 36mm case diameter, the original and classic size for the Day-Date, crafted entirely in 18k yellow gold. The 36mm format offers elegant wrist presence suitable for a wide range of wearers.

4. Is the Rolex Day-Date 36 suitable for everyday wear?
The Day-Date 36 is built to Rolex's Oyster standards and is water resistant to 100 meters (330 feet), making it highly practical despite its precious metal construction. It is equally at home as a daily companion or reserved for formal and special occasions.

5. What is the Bull's Eye dial on the Rolex Day-Date?
The Bull's Eye dial features a series of concentric circles that create a dramatic, almost three-dimensional visual effect at the center of the watch face. It is one of the most distinctive and collectible dial variations offered on the Day-Date, prized for its graphic boldness and rarity relative to more standard dial configurations.

6. How can I buy the Rolex Day-Date 118238BEDP from Bizak & Co.?
You can purchase or inquire about the Rolex Day-Date 36 ref. 118238BEDP directly through bizakandco.com or by contacting our team for personalized assistance. Bizak & Co. is not an authorized Rolex dealer, and all available inventory is listed on our website for your convenience.

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90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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