Rolex Day-Date 36 36 mm 118348BEDO Yellow Gold/Diamonds Bull's Eye

The Rolex Day-Date is widely regarded as the most prestigious watch in the Rolex catalog, first introduced in 1956 as the first wristwatch to display both the date and the full day of the week spelled out in full at 12 o'clock. Since its debut, it has been worn by heads of state, world leaders, and icons of industry, earning it the informal title of the "President's watch." The Day-Date 36 reference 118348BEDO continues this legacy in the most opulent manner possible, combining 18k yellow gold construction with exceptional dial and bezel appointments that make it a true collector's statement.

The defining visual feature of this particular reference is its Bull's Eye dial — a rare and captivating design characterized by concentric rings that draw the eye to the center of the dial in a target-like pattern. This dial style is one of the most sought-after configurations in the Day-Date family, beloved by collectors for its retro-inspired character and bold graphic presence. Against the warmth of 18k yellow gold, the Bull's Eye design takes on an almost sculptural quality that is unlike any other watch on the market.

Complementing the dial, the bezel of the 118348BEDO is set with diamonds, adding a layer of brilliance and luxury that elevates this reference into genuinely fine jewelry territory. The diamonds catch light from every angle and provide a striking contrast and harmony with the yellow gold case and bracelet. This combination of the Bull's Eye dial and diamond bezel makes the 118348BEDO an exceptionally rare and desirable configuration.

The 36mm Oyster case is crafted entirely in 18k yellow gold and is fitted with the Oyster bracelet, Rolex's most iconic and enduring bracelet design. The Oyster bracelet provides a robust, integrated look that pairs naturally with the solidity of the gold case, while offering excellent comfort on the wrist. At 36mm, the Day-Date occupies a versatile size that works beautifully on a wide range of wrist sizes, sitting elegantly whether worn with formal attire or smart-casual dress.

Beneath the dial, an automatic movement powers the watch, providing the reliable, self-winding performance that Rolex is renowned for worldwide. Rolex movements are manufactured and decorated entirely in-house and are known for their precision, longevity, and robust service intervals — qualities that make a pre-owned Rolex Day-Date a timepiece that can be worn and enjoyed for decades with proper care.

At Bizak & Co., we specialize in sourcing and presenting exceptional luxury timepieces including rare Rolex Day-Date references like the 118348BEDO. Whether you are a seasoned collector seeking a specific dial configuration or a first-time buyer investing in a flagship Rolex, our team is here to guide you through every step of the process. Please note that Bizak & Co. is not an authorized Rolex dealer. Contact us today to learn more about this reference or to secure your purchase online.