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Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue

Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds…

Reference 228396TBR-BLURP

Full watch configuration

Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue

$106,113.00 $114,100.00
Requested condition
Brand New
Requested accessories
Full Set

By Rolex

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Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue

Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue

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Rolex Day-Date 40 40 mm 228396TBR-BLURP Platinum/Diamonds Blue

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The Rolex Day-Date 40 reference 228396TBR-BLURP is a 40 mm platinum dress watch featuring a bright blue Roman numeral dial, a baguette diamond-set bezel, and the iconic President bracelet. Powered by an automatic movement, it stands as one of the most prestigious references in the entire Rolex catalog, combining extraordinary gemstone craftsmanship with the brand's defining day-and-date complication.

What sets this reference apart is the rare combination of a solid platinum case, an eye-catching bright blue dial with Roman numerals, and a full baguette diamond bezel that radiates brilliance on the wrist. If you are looking to buy the Rolex Day-Date 40 228396TBR-BLURP online, contact Bizak and Co. today for pricing, availability, and our white-glove purchasing experience.

Compare it across every Day-Date 40 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Day-Date 40, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Day-Date 40, reference 228396TBR-BLURP, is arguably the most storied watch in the modern Rolex lineup. Introduced across generations as the watch worn by world leaders and cultural icons, the Day-Date has always occupied a singular position at the very pinnacle of fine watchmaking. This specific 40 mm platinum reference, adorned with a baguette diamond bezel and a luminous bright blue Roman numeral dial, represents the Day-Date at its most spectacular — a watch built not merely to tell time but to make a definitive statement about its wearer.

The 40 mm platinum case of the 228396TBR-BLURP is crafted in 950 platinum, the noblest and most dense of the precious metals Rolex works with. Platinum offers a naturally cool, weighty presence on the wrist and a subdued silvery luster that reads as effortlessly refined rather than showy. The case is finished to Rolex's exacting standards with polished and satin-brushed surfaces that catch and redirect light in the brand's signature fashion.

At the heart of the dial story is the bright blue lacquer surface set with Roman numerals, a combination that evokes classical elegance while the vivid color ensures this reference is unmistakably bold. Roman numerals have long carried an architectural gravitas that Arabic indices simply cannot replicate, and on this brilliant blue backdrop they create a dial composition that is both legible and visually arresting. The signature Day-Date aperture at 12 o'clock and the large date window at 3 o'clock complete the dial layout in Rolex's time-honored fashion.

Surrounding the dial is a bezel entirely paved with baguette-cut diamonds, a setting style that demands extraordinary precision because each rectangular stone must be individually fitted and secured without the visual interruption of a shared prong. The result is an unbroken river of diamonds that frames the dial and gives the watch its exceptional sparkle. Combined with the President bracelet — Rolex's most distinguished link configuration, exclusive to the Day-Date and crafted here in matching platinum — the 228396TBR-BLURP achieves a level of wrist presence that very few objects in the world can match. The President bracelet's semi-circular three-piece links flow naturally around the wrist and are finished with a concealed Crownclasp for a seamless, elegant appearance.

The watch is driven by an automatic movement, ensuring self-winding convenience for everyday wear with no manual winding required. With 100 meters of water resistance, the case is well-sealed against the elements of daily life, though a watch of this caliber is naturally at home in boardrooms, black-tie events, and private gatherings rather than aquatic environments.

At Bizak and Co., we specialize in locating and presenting the world's most desirable luxury timepieces, and the Rolex Day-Date 40 228396TBR-BLURP is precisely the kind of rare, high-specification reference our discerning clients seek. Whether you are adding to an established collection or acquiring your first truly important watch, we invite you to contact us at bizakandco.com to discuss availability, condition details, and pricing. Our team is committed to a transparent, knowledgeable, and personalized buying experience worthy of a watch of this stature.

Technical Details
Reference
228396TBR-BLURP
Model
Day-Date 40
Movement
Automatic
Case material
Platinum
Bracelet material
Platinum
Dial
Bright blue Roman numeral
Case size
40mm
Requested condition
Brand New
Requested accessories
Full Set
FAQ

1. What makes the Rolex Day-Date 40 reference 228396TBR-BLURP special?
The 228396TBR-BLURP combines three of the most desirable elements in the Rolex universe: a solid 950 platinum case and bracelet, a baguette diamond-set bezel, and a vivid bright blue Roman numeral dial. This configuration places it among the most luxurious and visually striking references Rolex produces, reserved for collectors who demand the very best.

2. What movement powers the Rolex Day-Date 40 228396TBR-BLURP?
This reference is powered by an automatic movement, meaning the watch winds itself through the natural motion of the wearer's wrist. Rolex automatic movements are renowned for their precision, reliability, and long-term durability across decades of daily wear.

3. What is the case size of the Day-Date 40 ref. 228396TBR-BLURP?
The watch features a 40 mm case diameter, which is the larger of the two Day-Date sizes currently produced by Rolex. The 40 mm format gives the watch a commanding wrist presence while remaining proportionate for a wide range of wrist sizes.

4. Is the Rolex Day-Date 40 228396TBR-BLURP suitable for everyday wear?
While this platinum and diamond reference is certainly built to Rolex's exacting durability standards — including 100 meters of water resistance — its extraordinary gemstone setting and precious metal construction make it most at home in formal, business, or celebratory contexts. It is the ideal choice for collectors who want their daily watch to reflect the highest level of personal achievement and taste.

5. What dial and bezel does the 228396TBR-BLURP feature?
The dial is finished in a bright blue lacquer with Roman numeral hour markers, offering a bold and classic aesthetic that has long been associated with the Day-Date's most prestigious configurations. The bezel is fully set with baguette-cut diamonds, creating a continuous band of brilliance that frames the dial with exceptional elegance.

6. How can I buy the Rolex Day-Date 40 228396TBR-BLURP from Bizak and Co.?
You can browse and inquire about this reference directly at bizakandco.com, where our team of luxury watch specialists is available to assist you. Contact us for current availability, condition details, and pricing — we are committed to making your purchase of this exceptional Rolex as seamless and satisfying as the watch itself.

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Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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