Rolex Day-Date 40 40 mm 228396TBR-SLVDP Platinum/Diamonds Silver

Rolex Day-Date 40 40 mm 228396TBR-SLVDP Platinum/Diamonds Silver Rolex Day-Date 40 40 mm 228396TBR-SLVDP Platinum/Diamonds…

Name: Rolex Day-Date 40 40 mm 228396TBR-SLVDP Platinum/Diamonds Silver
Brand: Rolex
SKU: 228396TBR-SLVDP
Price: 110345.0 USD

Reference 228396TBR-SLVDP

Full watch configuration

Rolex Day-Date 40 40 mm 228396TBR-SLVDP Platinum/Diamonds Silver

$110,345.00 ~~$118,650.00~~

Requested condition: Brand New
Requested accessories: Full Set

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

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The Rolex Day-Date 40 ref. 228396TBR-SLVDP is the ultimate expression of presidential luxury — a 40 mm platinum case paired with a baguette diamond-set bezel and a silver dial, all worn on the iconic President bracelet. This reference sits at the very pinnacle of the Day-Date collection, combining Rolex's most precious metal with one of its most dazzling diamond configurations.

What sets the 228396TBR-SLVDP apart is the full baguette diamond bezel, a painstakingly crafted feature that surrounds the platinum case in precisely cut, channel-set stones that catch light from every angle. Contact Bizak & Co. today to inquire about availability, pricing, and the opportunity to add this extraordinary timepiece to your collection.

Compare it across every Day-Date 40 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Day-Date 40 ref. 228396TBR-SLVDP is a definitive statement in haute horlogerie — a 40 mm platinum wristwatch fitted with a baguette diamond bezel, a luminous silver dial, and the storied President bracelet. Few watches in the world combine institutional prestige, precious materials, and meticulous gem-setting at this level, and the Day-Date 40 in platinum occupies an unchallenged position at the summit of the Rolex catalog.

The Day-Date was introduced in 1956 as the world's first wristwatch to display both the date and the full day of the week spelled out in full on the dial. From the very beginning it was crafted exclusively in precious metals — gold or platinum — and it quickly became synonymous with heads of state, business leaders, and cultural icons. That heritage is entirely intact in the modern 228396TBR-SLVDP, which carries forward six decades of prestige into a contemporary 40 mm case proportioned for today's wrist.

The case and bracelet of the 228396TBR-SLVDP are hewn from platinum, one of the rarest and most dense precious metals on earth. Platinum's cool blue-white luster reads as unmistakably different from white gold, and its exceptional weight gives the watch an authoritative presence on the wrist. The bezel is set with baguette-cut diamonds — rectangular stones channel-set in strict alignment — which frame the dial with a continuous ribbon of fire and brilliance that no polished metal bezel can replicate. Together, case, bezel, and bracelet form an object that is as much jewelry as it is instrument.

Beneath the silver dial, a Rolex automatic movement drives the watch with the reliability the brand is world-renowned for. The silver dial itself provides a calm, refined backdrop that allows the day and date windows — displayed in the characteristic Day-Date apertures at 12 o'clock and 3 o'clock respectively — to read with effortless legibility. The President bracelet, with its three semi-circular links, remains one of the most recognizable and comfortable bracelets in watchmaking, completing the ensemble with a sense of seamless integration.

Wearing the Day-Date 40 228396TBR-SLVDP is an experience that transcends function. The heft of the platinum, the prismatic play of the baguette diamonds, and the quiet confidence of the silver dial make it equally at home in a boardroom and a black-tie event. It is the kind of watch that commands attention without demanding it — a distinction that separates the very finest timepieces from everything else.

At Bizak & Co., we specialize in sourcing and presenting exceptional luxury timepieces like the Rolex Day-Date 40 ref. 228396TBR-SLVDP for discerning collectors and first-time buyers alike. Please note that Bizak & Co. is not an authorized Rolex dealer. We invite you to contact our team directly at bizakandco.com to discuss availability, condition details, and how to make this extraordinary platinum Day-Date your own.

Reference: 228396TBR-SLVDP
Model: Day-Date 40
Movement: Automatic
Case material: Platinum
Bracelet material: Platinum
Dial: Silver
Case size: 40mm
Requested condition: Brand New
Requested accessories: Full Set

1. What makes the Rolex Day-Date 40 ref. 228396TBR-SLVDP special?
The 228396TBR-SLVDP combines a 40 mm platinum case with a full baguette diamond-set bezel and a silver dial on the iconic President bracelet — one of the most luxurious configurations in the entire Rolex catalog. The use of platinum rather than white gold, combined with the baguette diamond bezel, places this reference at the absolute pinnacle of the Day-Date family. It is both a precision timepiece and an extraordinary jewel.

2. What movement powers the Rolex Day-Date 40 228396TBR-SLVDP?
The Day-Date 40 228396TBR-SLVDP is powered by a Rolex automatic movement, providing self-winding convenience driven by the natural motion of the wearer's wrist. Rolex automatic movements are celebrated for their precision, durability, and long-term reliability. For specific caliber details, we encourage you to contact Bizak & Co. directly or consult official Rolex documentation.

3. What is the case size of the Rolex Day-Date 40 228396TBR-SLVDP?
The case measures 40 mm in diameter, which represents the larger of the two modern Day-Date sizes and is ideally proportioned for a commanding yet balanced wrist presence. The 40 mm case was introduced as part of the updated Day-Date line and offers a more contemporary silhouette compared to the classic 36 mm predecessor. Its platinum construction adds a satisfying weight that reinforces its premium nature.

4. Is the Rolex Day-Date 40 228396TBR-SLVDP suitable for everyday wear?
While the Day-Date 40 in platinum is unmistakably a dress and occasion watch, it is built to Rolex's characteristically robust standards and carries a water resistance of 100 meters (330 feet). That said, the baguette diamond bezel and platinum construction make it most at home in formal, business, or celebratory settings rather than rugged outdoor activities. It is the watch for someone who wants an everyday luxury companion that also performs as a grand occasion piece.

5. What is the dial and bezel like on the 228396TBR-SLVDP?
The dial is finished in silver, providing a clean and luminous backdrop that complements the cool platinum tone of the case and bracelet. The bezel is set with baguette-cut diamonds — precisely rectangular stones in channel settings that form an unbroken ring of brilliance around the dial. Together, the silver dial and baguette diamond bezel create an effect that is simultaneously understated and breathtakingly opulent.

6. Is the Rolex Day-Date 40 228396TBR-SLVDP a good investment, and how can I buy it from Bizak & Co.?
Rolex Day-Date references in platinum, particularly those with diamond bezels, have historically demonstrated strong value retention and collector desirability due to the rarity of platinum production and the enduring prestige of the Day-Date name. Whether you are purchasing for personal enjoyment or as a store of value, the 228396TBR-SLVDP represents one of the most compelling options in the luxury watch market. Visit bizakandco.com or contact our team directly to inquire about availability, condition specifics, and purchasing options — please note that Bizak & Co. is not an authorized Rolex dealer.

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