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Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted…

Reference 179174-BLURO

Full watch configuration

Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

$6,399.00
Requested condition
Brand New

By Rolex

Sourced to order. We confirm the watch, condition and final price before purchase. Reference images shown.

Eligible watches: 90-day returns for store credit only. Brand-new watches and other exclusions are final sale. Return terms.

Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

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Rolex Lady-Datejust 26 179174-BLURO Blue Roman Fluted White Gold Stainless Steel Oyster - BRAND NEW

Catalogue watch price: $6,399.00 USD

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The Rolex Lady-Datejust 26 reference 179174-BLURO is a brand-new 26mm stainless steel dress watch distinguished by its vivid blue Roman numeral dial and white gold fluted bezel. The classic stainless steel Oyster bracelet completes a timepiece that balances elegance with Rolex's legendary durability.

Reference 179174-BLURO stands out for the striking contrast between its deep blue Roman dial and the brilliance of the white gold fluted bezel — a combination that signals refinement at every glance. Contact Bizak & Co. today to purchase this brand-new Lady-Datejust 26 and experience white-glove service from one of the most trusted luxury watch dealers online.

Compare it across every Lady-Datejust reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Lady-Datejust, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, having defined the standard for elegant women's watches since its introduction in 1957 as the first self-winding waterproof watch sized specifically for women. Reference 179174-BLURO represents the Lady-Datejust at its most classically refined: a 26mm stainless steel Oyster case, a blue Roman numeral dial, and a white gold fluted bezel that together speak the timeless language of Rolex sophistication. Brand new and unworn, this example is as fresh from the Rolex manufactory as it gets.

The 26mm Oyster case is crafted in stainless steel — Rolex's proprietary 904L Oystersteel, known for its exceptional corrosion resistance and mirror-polish quality. At 26mm the case diameter is perfectly proportioned for a wide range of wrist sizes, sitting close and elegantly on the wrist without overwhelming the hand. The Oyster case architecture, with its hermetically sealed middle case, screw-down crown, and solid caseback, gives the Lady-Datejust the same protective pedigree found across the entire Rolex professional lineup.

The blue Roman numeral dial of reference 179174-BLURO is a statement in understated luxury. The deep, richly saturated blue provides a dramatic backdrop against which the crisp Roman numerals read with clarity and authority. Roman indexes have long been associated with the Lady-Datejust's most formal iterations, lending the watch a classical symmetry that feels equally at home at a black-tie gala or a polished boardroom setting.

Framing that dial is a white gold fluted bezel — one of the defining design details in all of watchmaking. The fluted bezel was originally conceived as a functional element to seal the case, but on the Lady-Datejust it has evolved into the brand's most recognizable decorative motif. Rendered in 18k white gold, it catches light from every angle and provides a luminous, jewel-like contrast against the Oystersteel case and bracelet.

The stainless steel Oyster bracelet is the ideal complement to this configuration, its broad, flat three-piece links echoing the architectural precision of the case and bezel. The Oyster bracelet is among the most comfortable and secure in the industry, with a refined deployment clasp that keeps the watch firmly on the wrist throughout the day. Together, every element of the 179174-BLURO forms a cohesive, harmonious whole.

Buying a brand-new Rolex Lady-Datejust 179174-BLURO from Bizak & Co. means acquiring a timepiece in pristine, factory-fresh condition with complete peace of mind. At Bizak & Co. we are passionate about connecting discerning collectors and first-time luxury buyers alike with exceptional watches at the best possible prices. Browse our inventory or reach out directly — our team is ready to answer every question and guide you through a seamless, secure purchase.

Technical Details
Reference
179174-BLURO
Model
Lady-Datejust
Case material
Stainless Steel
Bracelet material
Stainless Steel
Dial
Blue Roman
Case size
26mm
Requested condition
Brand New
FAQ

1. What makes the Rolex Lady-Datejust 179174-BLURO special?
Reference 179174-BLURO combines a vivid blue Roman numeral dial with an 18k white gold fluted bezel and a stainless steel Oyster bracelet — a trio of elements that places it among the most elegant and sought-after Lady-Datejust configurations. The contrast between the deep blue dial and the white gold bezel is particularly striking and immediately recognizable as a classic Rolex aesthetic.

2. What movement powers the Rolex Lady-Datejust 179174-BLURO?
Rolex equips the Lady-Datejust 26 references with an in-house automatic movement, consistent with the brand's commitment to precision and reliability in every watch it produces. Specific caliber details for this reference are best confirmed directly with Bizak & Co. or via official Rolex documentation included with the watch.

3. What is the case size of the 179174-BLURO?
The Rolex Lady-Datejust 179174-BLURO features a 26mm stainless steel Oyster case, making it a compact and refined choice that sits elegantly on the wrist. The 26mm diameter is the classic sizing for the Lady-Datejust line and remains a perennial favorite among women who prefer a sleek, understated silhouette.

4. Is the Rolex Lady-Datejust 179174-BLURO suitable for everyday wear?
Absolutely — the Lady-Datejust is engineered to Rolex's famously rigorous standards, with the Oyster case providing robust protection for daily life whether in the office or at a formal occasion. The stainless steel Oyster bracelet is equally durable and comfortable for all-day wear, making this watch as practical as it is beautiful.

5. What exactly is the dial and bezel on reference 179174-BLURO?
The dial is a rich blue set with Roman numeral hour markers, offering excellent legibility and a formal, classic appearance that distinguishes this reference from index or diamond-set variants. The bezel is 18k white gold with Rolex's signature fluted finish, adding a brilliant, high-contrast decorative element that elevates the watch's overall presence.

6. Is the 179174-BLURO a good buy, and how can I purchase it from Bizak & Co.?
The Rolex Lady-Datejust in white gold fluted bezel configurations consistently holds strong appeal among collectors and wearers, and this brand-new example represents an exceptional opportunity to own an unworn piece. Visit bizakandco.com or contact our team directly to purchase reference 179174-BLURO — we offer competitive pricing, secure checkout, and expert guidance at every step.

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Our five-year Bizak & Co. warranty covers manufacturing defects affecting mechanical operation under normal use, starting on delivery. It is separate from any remaining manufacturer warranty.

Exclusions include accidental damage, misuse, water damage, cosmetic damage, normal wear, loss and theft. Coverage and service availability for vintage or modified watches are confirmed in writing before purchase.

Read the full warranty terms and service instructions. 

90-Day Returns for Store Credit

Eligible watches may be returned within 90 days for store credit. Brand-new watches and other exclusions are final sale.

Read eligibility, condition requirements, and exclusions.

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U.S. overnight shipping is $100; international shipping is $500. Dispatch takes 2–3 business days after your wire clears. International transit times vary. Shipping details.

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