Rolex Lady-Datejust 26 26 mm 69173WRJ Steel/Yellow Gold White

The Rolex Lady-Datejust is one of the most storied names in watchmaking — introduced in 1957 as the first self-winding waterproof watch with a date display scaled for the feminine wrist, it has remained a benchmark of understated luxury for decades. Reference 69173WRJ represents the classic 26mm generation of the Lady-Datejust, a size that defined the line throughout the late twentieth century and continues to be prized by collectors who appreciate refined proportions and purposeful elegance. Its two-tone construction — combining stainless steel with yellow gold accents — places it firmly in the tradition of Rolex's Rolesor philosophy, where contrasting metals elevate an already distinguished design.

The dial of reference 69173WRJ is white and set with Roman numeral hour markers, a choice that lends the watch an inherently dressy, almost classical character. Roman numerals trace their horological roots to the grand pocket watches and mantel clocks of earlier centuries, and their presence here gives the Lady-Datejust 26 a sense of heritage that transcends trends. The crisp white ground ensures excellent legibility while complementing the warm yellow gold tones of the bezel and bracelet without feeling overstated.

The yellow gold fluted bezel is one of the most recognizable signatures in Rolex's design language, originally introduced as a functional element to tighten the case and later refined into a purely aesthetic flourish synonymous with the Datejust family. On the 69173WRJ the fluted bezel is rendered in yellow gold, creating a brilliant, faceted frame that catches the light from every angle and announces the watch's identity at a glance. This detail alone makes the reference immediately recognizable to any watch enthusiast.

Completing the two-tone aesthetic is the Jubilee bracelet, Rolex's five-piece link design created specifically for the original Datejust in 1945 and widely considered one of the most comfortable and beautiful metal bracelets ever made. Its finely finished center links and alternating polished and brushed surfaces mirror the dial and bezel perfectly, ensuring that the watch presents as a cohesive, intentionally crafted object rather than an assembly of parts. The automatic movement within keeps the watch running with the reliability expected of a Swiss manufacture caliber requiring no manual winding under normal wear.

For the buyer seeking a Lady-Datejust 26 for sale, reference 69173WRJ occupies a particularly appealing position: it offers genuine Rolex pedigree, two-tone versatility that transitions from office to evening with ease, and a white Roman dial that will never feel dated. Whether you are a first-time Rolex buyer drawn to the Lady-Datejust's reputation or a seasoned collector adding a classic two-tone reference to your rotation, this watch rewards close attention. Bizak and Co. invites you to contact us directly to discuss this reference in full detail, including current condition, any accompanying accessories, and purchase options — we are here to help you acquire the right watch with complete confidence.