Rolex Lady-Datejust 28 28 mm 279135-AUBDP Rose Gold/Diamonds Aubergine

The Rolex Lady-Datejust is the quintessential luxury dress watch for women, and reference 279135-AUBDP represents the line at its most opulent. Introduced as part of Rolex's 28 mm Lady-Datejust family — a sizing update that brought the case to a modern 28 mm diameter — this piece combines the storied Datejust legacy with exquisite material choices that have made it one of the most sought-after references in the ladies' segment.

The case and bracelet are crafted entirely in Rolex's proprietary Everose gold, a rose gold alloy developed in-house for its exceptional resistance to fading and tarnishing. At 28 mm, the case sits elegantly on the wrist without overpowering a slender wrist, striking that ideal balance between presence and refinement that defines the Lady-Datejust. The lugs, crown, and case flanks all carry the lustrous warmth that only rose gold can deliver.

The aubergine dial is one of the most distinctive and collectible colorways in the Rolex palette. Rich, deep, and shot through with subtle violet undertones, the aubergine finish catches the light differently at every angle, giving the watch an almost gem-like depth. Diamond hour markers punctuate the dial, their sparkle complementing the diamond-set bezel to create a watch that reads as jewelry as much as timepiece.

Powering the Lady-Datejust 279135-AUBDP is a Rolex automatic movement, delivering the reliable self-winding performance expected of any Rolex Oyster-family reference. The watch is also water resistant to 100 meters (330 feet), offering genuine practicality alongside its lavish aesthetics — a hallmark of Rolex design philosophy that insists luxury and durability are never mutually exclusive.

The President bracelet completes the picture. Originally created for the Day-Date and later extended to the Lady-Datejust, the President is Rolex's most prestigious bracelet, featuring semi-circular three-piece links in solid Everose gold. Wearing this reference is an unmistakable statement of taste and accomplishment. Whether acquired as a personal milestone piece, a gift, or a long-term collectible investment, the 279135-AUBDP is a watch that appreciates in every sense.

Bizak & Co. specializes in sourcing and presenting exceptional Rolex timepieces for discerning collectors across the United States and beyond. Browse our curated inventory at bizakandco.com, or reach out directly to our team to inquire about availability, authentication details, and pricing for the Lady-Datejust 279135-AUBDP. We are committed to transparent, knowledgeable service for every client.