Rolex Lady-Datejust 28 28 mm 279135-CHOCDJ Rose Gold/Diamonds Chocolate Rolex Lady-Datejust 28 28 mm 279135-CHOCDJ Rose…

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking history, tracing its origins to 1957 when Rolex introduced a scaled ladies' version of the Datejust — itself the world's first self-winding wristwatch to display the date in a magnified window on the dial. Across more than six decades, the Lady-Datejust has remained the definitive expression of refined femininity in fine watchmaking, worn by generations of accomplished women who demand both beauty and precision on the wrist. The current 28 mm generation carries that legacy forward with modern proportions, improved movements, and a breathtaking palette of precious materials.

Reference 279135-CHOCDJ exemplifies the most luxurious tier of the Lady-Datejust 28 collection. The 28 mm case is crafted entirely in Rolex's proprietary 18-carat Everose gold — an exclusive rose-gold alloy developed in Rolex's own foundry that is prized for its warm, enduring blush hue and its resistance to fading over time. At 28 mm this is a classically feminine case diameter, sitting discreetly and elegantly on the wrist while the polished and satin-brushed surfaces catch the light with understated brilliance.

The chocolate dial is the defining design element of this particular reference. Rich, warm, and deeply sophisticated, the chocolate tone creates a striking contrast against the rose-gold case and hands while lending the watch an air of after-hours glamour. Diamond hour markers replace the traditional index numerals, scattering prismatic light across the dial and elevating this piece firmly into the realm of fine jewelry. The date aperture at three o'clock is framed by Rolex's signature Cyclops lens, magnifying the date 2.5× for effortless legibility — a practical touch that reminds the wearer this is, above all, a Rolex.

The bezel of the 279135-CHOCDJ is set with brilliant-cut diamonds, a detail that transforms the watch's profile into something genuinely jewel-like. Rolex's gem-setting artisans set each stone individually by hand, ensuring uniform brilliance and secure setting. The five-link Jubilee bracelet — introduced by Rolex in 1945 alongside the original Datejust — completes the ensemble with its intricate, supple construction that drapes gracefully around the wrist. In rose gold it adds warmth and continuity to an already harmonious composition.

Powering the Lady-Datejust 28 is a certified Swiss automatic movement, officially designated as a Swiss Chronometer by the Contrôle Officiel Suisse des Chronomètres (COSC) and further certified by Rolex's own Superlative Chronometer standard. This means the movement is regulated and tested to a precision of ±2 seconds per day in the actual conditions of wear — a level of accuracy that goes well beyond the COSC requirement. The result is a watch that performs as impeccably as it looks.

At Bizak & Co. we specialise in sourcing and presenting pre-owned and unworn luxury timepieces with the care and expertise that serious collectors and first-time buyers alike deserve. The Rolex Lady-Datejust 28 reference 279135-CHOCDJ in rose gold with chocolate dial and diamond bezel is among the most covetable configurations in the current Lady-Datejust range — combining precious metal, gemstones, and one of the world's most trusted movements in a single, wearable jewel. We invite you to contact our team for full condition details, provenance, and pricing, and to experience the Bizak & Co. difference in luxury watch acquisition.