Rolex Lady-Datejust 28 28 mm 279135-CHOCRJ Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust 28 is one of the most enduring icons in fine watchmaking, tracing its lineage back to the original Datejust introduced in 1945—the first self-winding wristwatch to display the date in a window at 3 o'clock. The Lady-Datejust line refined that legacy for the smaller wrist, and the current 28 mm generation represents the pinnacle of that evolution: perfectly proportioned, impeccably finished, and built to Rolex's exacting in-house standards. Reference 279135-CHOCRJ sits at the most desirable intersection of that heritage, combining precious metal construction with a dial color that has become one of the most sought-after in the entire Datejust family.

The 28 mm Oyster case of the 279135-CHOCRJ is crafted entirely in Rolex's proprietary Everose gold, the brand's exclusive 18-karat rose gold alloy developed to resist fading and maintain its warm blush hue over decades of wear. The Oyster case architecture—screw-down crown, monobloc middle case, and screwed case back—delivers water resistance to 100 meters (330 feet), a specification that far exceeds what most dress watches offer and speaks directly to Rolex's philosophy that beauty and durability are never mutually exclusive.

The chocolate dial is the defining aesthetic statement of this reference. Rich and deeply saturated, the warm brown tone complements Everose gold in a way that few dial-and-case combinations can match, creating a unified warmth across the entire watch. Roman numeral hour markers reinforce the dress-watch character, lending the dial a classical legibility that feels both traditional and thoroughly modern. It is a dial that photographs beautifully and wears even better, catching light differently throughout the day.

Framing that dial is a bezel fully set with brilliant-cut diamonds, adding a layer of brilliance that elevates the 279135-CHOCRJ from elegant to truly exceptional. The Jubilee bracelet—Rolex's signature five-link design first introduced alongside the original Datejust—completes the package with a supple, comfortable drape on the wrist and a polished-and-satin finish that echoes the interplay of textures found across the case and dial. Together, these elements make the Lady-Datejust 28 279135-CHOCRJ one of the most complete luxury watch propositions at this size.

Powering the watch is a Rolex automatic movement, a self-winding caliber that requires no battery and rewards regular wear by staying wound through the natural motion of the wrist. Rolex automatic movements are celebrated industry-wide for their robustness, long-term accuracy, and serviceability, ensuring that this watch will perform reliably for generations with proper care.

At Bizak & Co., we specialize in sourcing and presenting luxury timepieces of exactly this caliber. Whether you are adding the Rolex Lady-Datejust 28 reference 279135-CHOCRJ to a growing collection or purchasing your first significant luxury watch, our team is ready to guide you through every detail. Browse our inventory at bizakandco.com or reach out directly—we are here to help you buy with confidence.