Rolex Lady-Datejust 28 28 mm 279135-CHOCSJ Rose Gold/Diamonds Chocolate

The Rolex Lady-Datejust is the definitive luxury dress watch for women, a lineage that traces its roots to 1957 when Rolex introduced the first Datejust scaled for a woman's wrist. Across more than six decades the model has remained the standard-bearer for refined horology at the 28 mm scale, worn by generations of women who demand both impeccable craftsmanship and daily reliability. Reference 279135-CHOCSJ represents a thoroughly modern evolution of that heritage, uniting Rolex's proprietary Everose gold alloy with one of the most evocative dial colors in the current catalogue.

Everose gold is Rolex's exclusive 18-karat rose gold alloy, formulated in-house to resist the fading that can affect conventional rose gold over time. The warm, slightly deeper blush of Everose gold is the perfect canvas for the 279135-CHOCSJ's design story: every element, from the polished case lugs to the fluted Jubilee centre links, glows with the same consistent warmth. At 28 mm the case is elegantly proportioned—substantial enough to read clearly on the wrist while remaining unmistakably feminine in character.

The chocolate dial is the centrepiece of this reference. Rich, deep, and finished with an index hour marker layout typically rendered in diamond or Everose gold, the dial commands attention without ostentation. Chocolate is one of the most photogenic and versatile dial colours in the Rolex palette, transitioning effortlessly from boardroom to evening event. Paired with the diamond-set bezel—rows of brilliant-cut diamonds set in precious metal—the overall effect is one of confident, understated glamour.

Power comes from a Rolex-manufactured automatic movement, the same commitment to in-house mechanical excellence that defines every watch bearing the crown. Rolex calibres of this generation are renowned for their precision, long-term durability, and ease of servicing through the global Rolex service network. The Jubilee bracelet, a five-link design invented by Rolex in 1945 specifically for the Datejust, completes the package: its alternating polished and brushed links drape the wrist with characteristic suppleness and security.

On the wrist the Lady-Datejust 28 ref. 279135-CHOCSJ offers a presence that is simultaneously discreet and luxurious. The 28 mm diameter sits flush and balanced, the warm gold and diamond glitter catching available light naturally rather than aggressively. This is a watch equally suited to everyday wear and special occasions—a single timepiece that earns a permanent place on the wrist rather than rotating in and out of a collection.

Bizak & Co. specialises in pre-owned and grey-market luxury timepieces, and the Lady-Datejust 28 in Everose gold with a chocolate dial and diamond bezel is among the most requested references we source. Our team photographs every watch in detail, provides honest condition notes, and stands behind every sale. Whether you are buying your first luxury watch or adding a coveted reference to an established collection, Bizak & Co. offers the expertise and transparency you deserve. Reach out through bizakandco.com to check current availability or to arrange a purchase of this reference today.